Real Estate Allies - www.realestateallies.com

This is an example of a personal failure, but a marketing success. 

Prior to Oniron Creative I decided that I wanted to start a consulting firm with a very narrow niche. 

My idea was real estate because there is an unlimited supply of real estate agents.

I brainstormed, designed and built the entire Real Estate Allies brand from scratch.

Our focus was on web design and digital marketing for the real estate industry.

I landed a handful of clients through this brand although I eventually abandoned this brand for one simple reason.

I strongly disliked working with the real estate industry

Not everyone was terrible, but as a whole I didn’t enjoy spending time at their industry functions or learning about what they had to teach.

I shut down the brand and moved on.

Lesson learned: Don’t try to focus on a market your not genuinely interested in, and niching from the start isn’t always a good thing

Elements of this project worth noting

  • Logo and branding
  • Website design
  • Email setup and Google Apps integration
  • Facebook advertising
  • E-mail marketing & Drip Campaign
  • Cold e-mailing
  • Blogging
  • Content marketing

Who else wants a professional website and brand?

While this project may have not been a success long term, it is still a testament to the design and technology service of what I offer.

I built and launched this entire brand from scratch. 

Are you ready to launch your new website? Give me 30 minutes and I will show you how.


Marketing Case Studies