074: Tim Conley on scaling a consulting practice

074: Tim Conley on scaling a consulting practice

Tim Conley is a business coach, was the host of the Foolish Adventure podcast, and is a high-level consultant, helping B2B entrepreneurs, agencies and consultants (from $0.5 - 5M) scale their businesses. 

In the first half of this episode, we discuss the businesses Tim works with, which range from $500K - 5M, and what it takes for them to grow and level up. 

In the second part, we discuss Tim's business model, which is quite similar to my own business, Outbound Creative, doing high-level consulting and selling group training programs. Find out how to scale your own solo consulting practice, making upwards of $200-500K a year, while only working 9 months a year.

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073: How to double your agency's revenue with strategic partnerships

073: How to double your agency's revenue with strategic partnerships

Over the past few years, I have spoke with hundreds of agency owners, and I ask every one of them this same question of "How do you find work?" Time and time again, the trend of "Strategic Partnerships" kept rising to the top. In fact many agencies cited it as generating 20-70% of their revenue.

In this podcast episode, I dive into how these agencies structure strategic partnerships, and how you can form your own. 

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072: Russ Perry on starting and scaling a productized design service

072: Russ Perry on starting and scaling a productized design service

Russ Perry is the founder of Design Pickle, a productized graphic design service. 

Design Pickle can free up your marketing team to work on bigger initiatives, while they take care of things like business cards, brochures, posters, etc. It’s amazingly simple: just sign up and get matched with a dedicated designer for unlimited designs at a flat rate of $370/mo.

You’ll really get some value out of this episode if you want to productize a service. We dive into how Russ started Design Pickle, scaled it to over $100K in monthly recurring revenue in 1.5 years, challenges he’s faced and big insights/ideas he’s discovered. His thought process in starting the business was fascinating.

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069: Dan McDade on generating, qualifying and nurturing leads

069: Dan McDade on generating, qualifying and nurturing leads

Dan McDade is the owner of Point Clear, a company that has been doing lead generation and high-level strategy for other businesses, going on 20 years now.

He works with some pretty big clients, like Microsoft, and his company basically functions as an outsourced sales department for his client companies.

In this episode, Dan’s relates how he’s built his business and sheds light on his experiences, as well as the changing landscape of outbound sales.

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068: Dan Englander on account management

068: Dan Englander on account management

Dan Englander is the founder of SalesSchema.com, and the author of Mastering Account Management and The B2B Sales Blueprint.

Dan is an expert on growing sales, and specifically, getting the most value out of existing clients, which is often ignored in sales.

We dive into his experiences in ramping up sales at one of the first video explainer companies and winning massive Fortune 500 accounts (like Verizon, Showtime, Bank of America, Venmo), before he started his own consultancy.

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067: Ben Lee on productizing the discovery process

067: Ben Lee on productizing the discovery process

Ben Lee is the founder and CEO of Neon Roots, an award-winning agile development agency.

Interestingly, the majority Neon Roots’ revenue does not come from actual developing, but rather from their discovery program, called Rootstrap, which guides entrepreneurs from the vaguest idea of an app, to a development-ready prototype.

Ben dives into how Rootstrap took on a life of it’s own, why discovery is so important, his untraditional sales team and other insights into how he’s built his business.

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066: Brian Casel on Building and Scaling a Productized Service

066: Brian Casel on Building and Scaling a Productized Service

Since I last brought Brian Casel onto the podcast over a year ago, he has sold his first productized business and launched his second. Brian is truly leading the way in terms of productized services and in this interview he gives a great context as to how agency owners can begin to transition from personalized consulting to a productized service.

Currently I am mid-way through productizing my own services at Outbound Creative, so in this interview I delve deep into some of the biggest challenges and setbacks that I have had along my journey and tap into Brian's expertise to overcome them.

This is a gold nugget episode for anyone who is trying to build and scale a productized service!

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065: Dobbin Buck on Building an Industry Leading Agency

065: Dobbin Buck on Building an Industry Leading Agency

Dobbin Buck is one of the partners of the agency GetUWired. Year after year, Dobbin's firm wins awards from Infusionsoft such as partner of the year as well as Top Sales and Revenue generation for Infusionsoft.

GetUWired is an industry leader in Infusionsoft consulting.

But that's not all, GetUWired's office just happens to be a cabin in the woods! They may wear pants and have an office, but you have to admit that is one hell of a cool approach to an office. In addition, GetUWired has won Entrepreneur Magazine's Top Company Culture award.

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064: Stu Heinecke on how to get a meeting with anyone

064: Stu Heinecke on how to get a meeting with anyone

For anyone who has been following my business over the past year, they will know about my launch of Outbound Creative which is a company that helps agency and consulting companies win their dream clients with eye-catching outreach campaigns.

For a long time, I thought I was the only one doing crazy things like this...

Then one of my friends send me Stu's book How to get a meeting with anyone. As soon as I started reading my first thoughts were "YES!!!" 

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062: Lessons learned from interviewing 64+ CMOs with Drew Neisser

062: Lessons learned from interviewing 64+ CMOs with Drew Neisser

If your agency targets CMO’s as potential customers, then listen up because this interview is for you.

Drew Neisser is the CEO of the agency Renegade and author of The CMO’s Periodic Table.

When I came across Drew’s book, I was blown away. In The CMO’s Periodic Table, he has interviews with 64 high level CMO’s of very big companies. A majority of which are the CMO’s from Fortune 500 companies.

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061: Differentiate or Die with Matt Schwartz

061: Differentiate or Die with Matt Schwartz

After over 14 years of running his agency, Matt Schwartz has recently took his agency through an entire process of rebranding. With his rebrand, they have focused on a specific target market and niched their business down to their key core clients.

Matt’s agency, Constructive, focuses on working with social causes and brands.

In this interview, Matt talks about the process of rebranding his agency, and how other agencies should look at positioning themselves in the market.

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059: Reinventing the agency model with Bram Warshafsky of 5Crowd

059: Reinventing the agency model with Bram Warshafsky of 5Crowd

In an age where everyone is zigging harder, Bram Warshafsky of 5Crowd has decided to zag. While most agencies push for more sales, more revenue, and more growth as a means to profitability, Bram has approached things different.

In this interview, Bram shares more about his business model and we dive deep into how more agency owners can think outside of the box when building their model. 

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058: Building a video agency and productizing a service with Sam Shepler

058: Building a video agency and productizing a service with Sam Shepler

Sam Shepler is the CEO of Skyscope and host of the Thoughtful Warrior Podcast. In this episode we talk about Sam's journey building up his video agency, how he got started, and how he has grown the business.

One key point we talk on is the creation of a productized service offering within their agency. Sam has nailed this down with their video testimonials productized service that is rapidly growing and accounting for a significant piece of the companies profitability.

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055: Ryan O'Donnell on creating an email prospecting system for your agency or business

055: Ryan O'Donnell on creating an email prospecting system for your agency or business

On this episode I am excited to bring you Ryan O'donnel of SellHack. Sellhack is an incredible tool that I use on a daily basis at Outbound Creative. With SellHack you can find anyones email and contact information with the click of a button.

For years I did this manually, BUT NO MORE! Sellhack has made my outbound research so much easier.

In this episode, Ryan doesn't just talk about SellHack. We dive through and give an entire framework for creating an email prospecting system for your agency or business.

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