The importance of a strong company culture

The importance of a strong company culture

Culture.

In the entrepreneurial sense, it is an ambiguous thing about "how it feels to work at your company" that is rather hard to quantify.

Yet you hear entrepreneurs talk about it all the time.

While I don't believe there is any specific "how to" on building a great culture, I do think there are many things you can pick up, learn, and apply to your own company.

In this article, I am going to dive into how we have built a culture at Lead Cookie and how we are currently building one at Content Allies.

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The Value of Coaching Your Team

The Value of Coaching Your Team

"I can't help but wonder if all I needed to get rolling was for someone to show they believed in me." - Jess Brown, Lead Strategist at Content Allies.

Over the past two years, I have evolved from a solo consultant to running two companies with a total team size of over 30.

During that time, I've seen several of the team members I brought on board radically transform their lives and reach new levels of achievement in their careers that was unlike anything they were doing before.

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Announcing my new book: The Consultants Path to Thought Leadership

Announcing my new book: The Consultants Path to Thought Leadership

Being a thought leader is like cheating at business... everything is easier.

Entrepreneurs and consultants that I speak to are constantly struggling with sales and marketing.

For a moment, I would like you to consider that doing more of the same isn't going to help you.
I would like you to consider that there is a better path...

There is a path that will make any marketing you do perform better.
There is a path that will make any sales calls convert higher.
There is a path that will make all of your sales and marketing easier.

It is the path of becoming an industry thought leader…

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How to conduct a great podcast interview

How to conduct a great podcast interview

One fear that many people have when starting an interview-based podcast is their ability to actually conduct the interviews.

Often, this fear of being a "bad interviewer" is a mental barrier that the host has to break through because, in reality, they would be great if they just gave it a shot. We see this all the time with potential customers at Content Allies.

Regardless, after 130+ interviews on my Working Without Pants Podcast, I've picked up quite a few tips on how to conduct a great interview.

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You choose what business you build

You choose what business you build

"I feel like I am on a roller coaster ride" - This was a consistent quote from me in the early days of building Lead Cookie as I had calls with my adviser, Alex McClafferty.

Each day I woke up early and worked insanely long days, in what felt like an endless cycle of just trying to keep my head above water.

And each week, during our advising calls, Alex would have to remind me of this simple lesson:

"You are not on a roller coaster. You are in the driver's seat. You choose what business you build."

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Why taking a vacation is the ultimate productivity hack

Why taking a vacation is the ultimate productivity hack

It may seem counterintuitive, but taking a vacation is one of the most productive things you can do as an entrepreneur.

As I write this, I just returned from a 1.5-week vacation where I did hardly any work. I will be honest, I checked in a couple of times, but for the most part, I was totally disconnected from my team. 

On the surface, you would think that a vacation means you are not getting anything done. 

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