You choose what business you build

You choose what business you build

"I feel like I am on a roller coaster ride" - This was a consistent quote from me in the early days of building Lead Cookie as I had calls with my adviser, Alex McClafferty.

Each day I woke up early and worked insanely long days, in what felt like an endless cycle of just trying to keep my head above water.

And each week, during our advising calls, Alex would have to remind me of this simple lesson:

"You are not on a roller coaster. You are in the driver's seat. You choose what business you build."

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Why taking a vacation is the ultimate productivity hack

Why taking a vacation is the ultimate productivity hack

It may seem counterintuitive, but taking a vacation is one of the most productive things you can do as an entrepreneur.

As I write this, I just returned from a 1.5-week vacation where I did hardly any work. I will be honest, I checked in a couple of times, but for the most part, I was totally disconnected from my team. 

On the surface, you would think that a vacation means you are not getting anything done. 

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The painful consequences of not focusing

The painful consequences of not focusing

The month was March of 2018.
I had just laid off 6 people from Lead Cookie.
Lead Cookie had racked up $22,000 of credit card debt.
And for the next two months, I wasn't going to be getting paid.

I picked up a copy of the book called The One Thing by Gary Keller. 
And the opening line changed me.

"If you chase two rabbits, you will not catch either one." - Russian Proverb

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Lessons Learned from 6 Months of Advising with Co-Founder of WP Curve, Alex McClafferty

Lessons Learned from 6 Months of Advising with Co-Founder of WP Curve, Alex McClafferty

Over the past 20 months, I went from being a consultant to running a productized service, generating over $50k MRR. During the first 6 months of that time, I worked with my advisor, Co-Founder of WP Curve Alex McClafferty, and I am currently working with him again.

During those 6 months, I took a total of 120 pages of notes from our calls. After each call, I would go back and highlight my key learnings and insights.

Recently, I decided to read through all 120 pages of notes and pull out the key insights.

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How to hire rockstar virtual assistants, and not have them flake out on you

How to hire rockstar virtual assistants, and not have them flake out on you

At Lead Cookie and Content Allies, we have a team of over 20 virtual assistants who work with us. They are literally the backbone of our company and run a majority of the actions that our company takes on a daily basis.

And as of today, we have a 95%+ success rate when hiring new virtual assistants, and an extremely minimal turnover rate. Only two team members have left us since starting, and both were because they received offers that were at triple the pay rate we offered them.

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