How to grow your audience and email list on Linkedin

How to grow your audience and email list on Linkedin

1,258 new connections in 3 months
1,777 new connections in 4 months
2,852 new connections in 6 months

Those are real numbers from many of the campaigns we have run for our clients at Lead Cookie

Those are thousands of new connections that will now see their content in their newsfeed, and we have set up funnels to drive many of those new connections to email list subscriptions. 

But how do you do it? 
How do you actually grow your audience on Linkedin?
And how do you drive those people to sign up for your email list?

In this post, I will give you the exact frameworks and scripts we use to do this for our clients at Lead Cookie.

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How to get more out of Linkedin Sales Navigator

How to get more out of Linkedin Sales Navigator

Over the past year I have been heads down on mastering Linkedin Lead Generation. 

This has lead to the creation of Lead Cookie which is a done-for-you Linkedin Lead Generation service.

But it has also lead to creating quite a bit of training materials around how to use Linkedin better.

Linkedin is a bit of an overwhelming platform. There is so much you can do, and so many different features and aspects of the site.

That is why I wrote a How to Guide on Linkedin Lead Generation a while back which has helped so many people in terms of generating more leads on Linkedin.

But one thing I keep finding is that people are struggling to use Linkedin Sales Navigator which is a central tool for lead generation on Linkedin.

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Why you should steal your business ideas from others

Why you should steal your business ideas from others

Since starting up Lead Cookie I have had multiple people tell me “This is such a brilliant idea for a business.”

I always laugh because I have to tell them, “I didn’t think up any of this. I literally stole the concepts from others.”

No joke, almost everything about Lead Cookie is stolen. 

But the truth is, that is why this business has succeeded while almost every business I have had before has failed. 

In this article, I am going to share what I mean by the “stolen ideas” and give you a framework on how you can steal effectively and ethically.

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How to test and validate your value proposition fast

How to test and validate your value proposition fast

When I come across many agencies or consultants, they are stuck in this constant idea of “Do I niche down?” 

If you are asking yourself that question, then chances are the answer is Yes.

But that doesn’t mean that it’s easy. Finding an offer and value proposition that resonates with the market can be a challenge. 

Yet I have built a framework for building and testing value propositions at a rapid pace that I have used over and over for different clients and situations in the past.

In this article, I am going to share that framework with you and specific examples of value propositions that I have tested with this framework. I have both examples of failures and successes so you can see what worked and what didn’t.

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Why your marketing isn't working (Intro to the 3 M's)

Why your marketing isn't working (Intro to the 3 M's)

It’s extremely common that agencies or consultants come to me sharing how their marketing simply isn’t working. They blame it on the tactics and seem to think that everyone who is teaching them tactics is a scam.

They try cold email… and fail.
They try Facebook ads… and fail.
They try content marketing… and fail.
They keep trying new things… and failing.

When your marketing is not producing results, there are 3 foundational elements that can be wrong with it. These are called the “Three M’s”.

In this article, I am going to share those Three M’s with you and give concrete examples of how to think about each one.

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The difference between inbound and outbound leads

The difference between inbound and outbound leads

Many customers who come to Lead Cookie only have experience closing inbound leads and referrals. Most have never run a cold email campaign, cold calling or Linkedin outreach campaign. 

How you handle an inbound lead vs an outbound lead is different in two fundamental ways.

  • Trust
  • Buying cycle 

My goal with this article is to dive into those differences and help improve your closing rate from outbound leads. 

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Why agency owners and consultants should maximize their personal income

Why agency owners and consultants should maximize their personal income

There is a conversation that I seem to have over and over again with agency owners.

They tell me about their business, and how they are growing. 

Every year more revenue and more employees.

Yet their personal income is still low… 

They keep “reinvesting in the business” and if they could just make it over this next hump then their profits would go up and they could take home more pay.

This conversation happens time and time again…

In this article, I want to share why an agency owner with a low personal income need to make some serious changes.

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A simple trick to generate more leads on Linkedin

A simple trick to generate more leads on Linkedin

About six months ago, an agency owner told me about this interesting Linkedin tactic that he used to win one of their best clients. 

At first, I was skeptical on if the approach would actually work. So before recommending it to any of my clients or readers, I decided to give it a shot myself. 

After 6 months, I can now cite closing more than $10,000 worth of consulting business from this passive tactic. And as I write this, I am in negotiations with one of my biggest clients to date which could take that closed number to $60k or more. 

All of that revenue came from a simple lead generation tactic on Linkedin.

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My system for streamlining my podcast workflow

My system for streamlining my podcast workflow
“Starting a podcast sounds great, but it just seems like a ton of work.”

That is what nearly all of my clients say to me when I propose the idea of launching their own podcast. 

Yet when I bring up the idea of starting a podcast to others, they have a built in belief that creating and running a podcast is going to take at on of time and energy.

The truth is, that is not the case. 

In this post I share my entire workflow on streamlining my podcast process. 

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A small mindset shift that can revolutionize your agency

A small mindset shift that can revolutionize your agency

You do not sell code.
You do not sell design.
You do not sell services.

Yet, this is how most people approach sales for their agency.
They treat what they do like a commodity.
And as a result, clients buy like a commodity.

They buy based on price.
They compare based on “features”.
And they treat you like an order taker.

Many agency owners just think that this is how it is…

But there is a better way.

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How to ask your clients for a testimonial and actually get it

How to ask your clients for a testimonial and actually get it

Testimonials are powerful. Simply put, social proof is an essential component of any quality marketing materials or website.

As Robert Cialdini pointed out in his famous book Influence, Social Proof is one of the single most powerful forms of influence you can have.

But the problem is that most companies fail to ever ask their clients for a testimonial, or they simply don’t know how to approach it.

The truth is, it is extremely simple.

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Simplify your goal setting

Simplify your goal setting

At this time of year, it is inevitable that you will come across a handful of posts from various bloggers and publications about setting goals for 2017.

As you read through many of those, you may find yourself inspired, jacked up, and ready to dive head first into an epic new year!

And as a result, you may set a handful of big goals that would be difficult, if not entirely impossible to achieve.

Yet in this post, I want to present a different view on goal setting.

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How to find almost anyone’s email address

When you are doing outbound marketing, emails are essential.

Regardless of if you are running a cold email campaign, or following up on a direct mail piece, email addresses are essential to outreach.

In the course of my outbound marketing efforts, I have researched thousands of email addresses and tried out various tools for finding them.

In this post I have outlined the tools and methods I use to find email addresses. 

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The best sales advice I ever received

The best sales advice I ever received

One of my sales mentors once shared a very simple piece of advice with me.

It’s so simple, it seems almost stupid when you first look at it. 

But yet, I can relate almost every gap of work in my history of consulting down to this simple concept. 

And time and time again, I find myself sharing this information with clients who seem to be struggling to keep their sales pipelines full. 

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How to shorten sales cycles with an entry level offer

How to shorten sales cycles with an entry level offer

For years, I operated without an entry level offer. Both when I had my agency, and as a solo consultant. 

But eventually I decided to make a shift and try out selling an entry level offer. The first few months were rocky, but eventually, I saw the light and decided never to look back.

Utilizing an entry level offer has drastically changed my business and my income. 

This article outlines the journey I made with selling an entry level offer, mistakes I made along the way, and it gives you a roadmap for creating your own offer. 

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Why you should read less and study more

Why you should read less and study more

For most of my adult life, I have read a lot of books. 
In particular, I have read a lot of non-fiction books. 

I am committed to a mindset of a lifelong learning, and so I am always seeking someway to improve my skills.

But over the past year, the way that I approach reading and learning has drastically changed. 

It all happened when I read one simple quote from the stoic writer Seneca.

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Why every agency should have a dream client campaign

Why every agency should have a dream client campaign

There are a lot of ways you can market your business. 
Content marketing, networking, referrals, thought leadership, advertising, etc. 
All of these methods are incredible ways to grow. 

But there is one sales and marketing strategy that too many companies overlook.
They overlook the dream client campaign.

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Lessons learned from a year of evolution

Lessons learned from a year of evolution

Many of my long time followers will notice that I haven’t blogged lately. In fact it has been almost two months since my last post. 

For almost a year and a half I blogged weekly with not exceptions.

That worked well, for a while…

And then I started my year of evolution. 

My goal with this post is to share with you some of the drastic changes in my business over the past 8 months, and the lessons I learned along the way. 

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