Under promise, over deliver

Under promise, over deliver

If there is one mistake that nearly all creative professionals are culprit of, it is this.

They make promises to clients, and then they don't deliver on them.

They tell a client "I will have that to you tomorrow."

Then tomorrow rolls around, and they break the promise.  They don't deliver. This broken promise upsets the client and it hurts the relationship. 

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How to conduct a personal quarterly review + My Q1 review & Q2 goals

One of the fastest ways for any individual to make positive change in their life is to set goals, and then work at achieving them.

Every quarter, I do a quarterly review where I review my previous quarter and set goals for the upcoming quarter. 

Below you will see a list of my quarterly goals I set for Q1 with the actual outcomes for each of those goals. Then I also dive into detail about what went well, and what didn't. 

I encourage you to take this format and apply it to your own life and do your own Quarterly review. 

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The freelancer pitch framework - Stop overcomplicating what you do

There is a recurring trend I see among nearly all creative professional who are considering starting their own business or are in the early phases. 

They overcomplicate what they do.

Learning to easily communicate what you do is one of the most important things every creative professional must learn.

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Why creatives must have side projects

If you are going to be a freelancer for a living, it is essential that you have a side project.

It is not a maybe, it is a must have.

Side projects are what fuel your creative energy, allow you to practice your skills, and will ultimately become the the primary projects that shape the course of your life.

My goal with this post is to share with you the reasons why every creative must have a side project

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It's time to rethink networking

It's time to rethink networking

If you are like most people, you hate networking. 

The idea of walking into a room and schmoozing a bunch of people hoping to find an ideal prospect probably sounds horrible. 

But networking doesn't have to be that way.

My goal in this post is to share with you just a few ways to expand your network without feeling sleazy about it.

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‘Doing what you love’ vs ‘Doing what you like'

‘Doing what you love’ vs ‘Doing what you like'

When people start their freelance career and try to figure out what services they are going to offer, there is this difficult question of if they should focus on doing what they love.

To be honest, there is no perfect answer to this question.

My goal with this post is to walk you through two different ways of looking at your freelance career.

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16 ways to win new freelance clients

16 ways to win new freelance clients

One of the most common questions I get from aspiring freelancers is “How do you get your clients?”

When asked this question, I never quite have a perfect answer because the truth is that my work comes from many different places.

There are tons of ways to get new clients, although below I have included a list of 16 tactics that have landed me clients.

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The 9 steps of selling a creative project

The 9 steps of selling a creative project

There is one question that I get over and over again from creatives.

How do you handle the sales process of a creative project?

Sales is scary when it is foreign to you. Yet a strong understanding of how a sale flows from beginning to end will make it much easier to handle. 

My goal with this post is to walk you through the entire sales process from beginning to end.

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How to learn any creative craft extremely fast

How to learn any creative craft extremely fast

When many creatives are getting started, one of their biggest obstacles is not the business side, but instead the creative side.

They meander along putting out average work and thus they get average clients paying average rates.

My goal with this post is to share with you some methods on how to improve the quality of your work extremely fast.

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How to create case studies that turn prospects into paying customers

How to create case studies that turn prospects into paying customers

One of the most powerful way to increase your chances of turning prospects into customers is to create convincing case studies.

Yet many creatives don't ever create case studies, and often those that do approach them the wrong way. 

The goal with this blog post is to explain the proper way to create case studies that will convert prospects into customers.

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