How to grow your audience and email list on Linkedin

How to grow your audience and email list on Linkedin

1,258 new connections in 3 months
1,777 new connections in 4 months
2,852 new connections in 6 months

Those are real numbers from many of the campaigns we have run for our clients at Lead Cookie

Those are thousands of new connections that will now see their content in their newsfeed, and we have set up funnels to drive many of those new connections to email list subscriptions. 

But how do you do it? 
How do you actually grow your audience on Linkedin?
And how do you drive those people to sign up for your email list?

In this post, I will give you the exact frameworks and scripts we use to do this for our clients at Lead Cookie.

Read More

How to get more out of Linkedin Sales Navigator

How to get more out of Linkedin Sales Navigator

Over the past year I have been heads down on mastering Linkedin Lead Generation. 

This has lead to the creation of Lead Cookie which is a done-for-you Linkedin Lead Generation service.

But it has also lead to creating quite a bit of training materials around how to use Linkedin better.

Linkedin is a bit of an overwhelming platform. There is so much you can do, and so many different features and aspects of the site.

That is why I wrote a How to Guide on Linkedin Lead Generation a while back which has helped so many people in terms of generating more leads on Linkedin.

But one thing I keep finding is that people are struggling to use Linkedin Sales Navigator which is a central tool for lead generation on Linkedin.

Read More

How to test and validate your value proposition fast

How to test and validate your value proposition fast

When I come across many agencies or consultants, they are stuck in this constant idea of “Do I niche down?” 

If you are asking yourself that question, then chances are the answer is Yes.

But that doesn’t mean that it’s easy. Finding an offer and value proposition that resonates with the market can be a challenge. 

Yet I have built a framework for building and testing value propositions at a rapid pace that I have used over and over for different clients and situations in the past.

In this article, I am going to share that framework with you and specific examples of value propositions that I have tested with this framework. I have both examples of failures and successes so you can see what worked and what didn’t.

Read More

Why your marketing isn't working (Intro to the 3 M's)

Why your marketing isn't working (Intro to the 3 M's)

It’s extremely common that agencies or consultants come to me sharing how their marketing simply isn’t working. They blame it on the tactics and seem to think that everyone who is teaching them tactics is a scam.

They try cold email… and fail.
They try Facebook ads… and fail.
They try content marketing… and fail.
They keep trying new things… and failing.

When your marketing is not producing results, there are 3 foundational elements that can be wrong with it. These are called the “Three M’s”.

In this article, I am going to share those Three M’s with you and give concrete examples of how to think about each one.

Read More

The weekly sales habit essential to nurturing & closing more deals

The weekly sales habit essential to nurturing & closing more deals

There is a trend that I see time and time again in nearly all of the agencies and consultants that I work with.

They often get leads in some form or another.

But, they struggle to nurture and close those leads…

The reason? 

They have no habit built to nurture and close those deals.

In this article, I am going to share with you a super simple weekly nurture habit that takes 30 minutes each week. This habit will help you nurture more customers through to a close.

Read More

A simple trick to generate more leads on Linkedin

A simple trick to generate more leads on Linkedin

About six months ago, an agency owner told me about this interesting Linkedin tactic that he used to win one of their best clients. 

At first, I was skeptical on if the approach would actually work. So before recommending it to any of my clients or readers, I decided to give it a shot myself. 

After 6 months, I can now cite closing more than $10,000 worth of consulting business from this passive tactic. And as I write this, I am in negotiations with one of my biggest clients to date which could take that closed number to $60k or more. 

All of that revenue came from a simple lead generation tactic on Linkedin.

Read More

How to find almost anyone’s email address

When you are doing outbound marketing, emails are essential.

Regardless of if you are running a cold email campaign, or following up on a direct mail piece, email addresses are essential to outreach.

In the course of my outbound marketing efforts, I have researched thousands of email addresses and tried out various tools for finding them.

In this post I have outlined the tools and methods I use to find email addresses. 

Read More

How to shorten sales cycles with an entry level offer

How to shorten sales cycles with an entry level offer

For years, I operated without an entry level offer. Both when I had my agency, and as a solo consultant. 

But eventually I decided to make a shift and try out selling an entry level offer. The first few months were rocky, but eventually, I saw the light and decided never to look back.

Utilizing an entry level offer has drastically changed my business and my income. 

This article outlines the journey I made with selling an entry level offer, mistakes I made along the way, and it gives you a roadmap for creating your own offer. 

Read More

The 7 steps of selling a consulting engagement

The 7 steps of selling a consulting engagement

When I start working with my clients, I analyze and look at their entire sales process. 

And across the board, there is one mistake I consistently see consulting companies making.

They fail to follow the steps of the sale.

They try to leap several steps at a time, and this leads to them failing, falling and losing the deal.

This post outlines, the steps of the consulting sale.

Read More

Why every agency should have a dream client campaign

Why every agency should have a dream client campaign

There are a lot of ways you can market your business. 
Content marketing, networking, referrals, thought leadership, advertising, etc. 
All of these methods are incredible ways to grow. 

But there is one sales and marketing strategy that too many companies overlook.
They overlook the dream client campaign.

Read More

Lessons learned from a year of evolution

Lessons learned from a year of evolution

Many of my long time followers will notice that I haven’t blogged lately. In fact it has been almost two months since my last post. 

For almost a year and a half I blogged weekly with not exceptions.

That worked well, for a while…

And then I started my year of evolution. 

My goal with this post is to share with you some of the drastic changes in my business over the past 8 months, and the lessons I learned along the way. 

Read More