That is the sound of my palm hitting my forehead as I listen in on one of my client’s sales calls.
They just got the opportunity to hop on the call with the VP of Marketing at a rapidly-growing company. It’s a perfect client and a perfect fit for their service.
Yet I sit here in horror as they are botching the call. The worst part is that they don’t even know they are botching it…
Most agency owners and consultants don’t have any sort of structure or format for their sales calls.
They just show up, have a conversation and hope it turns into a sale.
In this post, I am going to share with you a framework that you can use for your sales conversations.
This will help increase your close rate and improve the dynamic you have with your customers.
When most people go to a conference or networking event, they tend to just show up and hope for the best.
Maybe they will bump into someone worthwhile at the bar. Or perhaps one of the random people they approach to network with will be a potential customer.
Due to the nature of live events and the connections that can arise of meeting someone in person, these events still can often yield results when those lucky connections do arise.
But, relying on luck to bump into a worthwhile connection is not really the best approach. Instead, you can 10x the results you get from your next conference or live event by planning ahead and doing outreach before the event.
In this post, I am going to share with you a simple 5 step process for maximizing the results you get from your next event.
Chances are the idea of creating your own podcast has crept into your mind at some point. But, you may have gotten stopped by the following thoughts:
How will I get an audience?
It’s become too competitive
There are already podcasts out there like what I want to create
It is going to take too much time
Those are all common objections people have to creating a podcast for their business.
In this post, I want to break those down and share why you should start a podcast for your agency or consultancy, even if you have the fears listed above.
At this time of year, it is inevitable that you will come across a handful of posts from various bloggers and publications about setting goals for 2017.
As you read through many of those, you may find yourself inspired, jacked up, and ready to dive head first into an epic new year!
And as a result, you may set a handful of big goals that would be difficult, if not entirely impossible to achieve.
Yet in this post, I want to present a different view on goal setting.
If there is one growth tactic that I recommend all agencies and consultants use, it is strategic partnerships.
Throughout the many podcast interviews and conversations I have had with agencies and consultants, I have seen partnerships arise time and time again as one of the strongest channels for growth.
Many agency owners even attributed partnerships to generating 20-70% of their overall revenue, hence the headline of “double your agency’s revenue”.
For years, I operated without an entry level offer. Both when I had my agency, and as a solo consultant.
But eventually I decided to make a shift and try out selling an entry level offer. The first few months were rocky, but eventually, I saw the light and decided never to look back.
Utilizing an entry level offer has drastically changed my business and my income.
This article outlines the journey I made with selling an entry level offer, mistakes I made along the way, and it gives you a roadmap for creating your own offer.
As entrepreneurs, this is something that so many of us struggle with.
We work countless hours, and can’t imagine how we could do it any other way. And for many of us, when we aren’t working, we can’t get our mind off work.
I was wrapped up in this vicious cycle of endless work hours and worrying about work for years, although through conducing these interviews, I have found answers to many of my questions and changed for the better.
I no longer worry about work. I no longer work 60+ hour work weeks. I have a balanced, normal life.
In this post, I am going to share with you the 3 elements of maintaining a life / work balance.
There are a lot of ways you can market your business. Content marketing, networking, referrals, thought leadership, advertising, etc. All of these methods are incredible ways to grow.
But there is one sales and marketing strategy that too many companies overlook. They overlook the dream client campaign.
Many of my long time followers will notice that I haven’t blogged lately. In fact it has been almost two months since my last post.
For almost a year and a half I blogged weekly with not exceptions.
That worked well, for a while…
And then I started my year of evolution.
My goal with this post is to share with you some of the drastic changes in my business over the past 8 months, and the lessons I learned along the way.
When you are launching something new, there are two mindsets on how to approach it.
The key is to find a balance somewhere in the middle. In the middle is a place where you ship, but you still ship something you are proud of. You set a realistic deadline, you do the best you can, and then you launch.
