How to shorten sales cycles with an entry level offer

How to shorten sales cycles with an entry level offer

For years, I operated without an entry level offer. Both when I had my agency, and as a solo consultant. 

But eventually I decided to make a shift and try out selling an entry level offer. The first few months were rocky, but eventually, I saw the light and decided never to look back.

Utilizing an entry level offer has drastically changed my business and my income. 

This article outlines the journey I made with selling an entry level offer, mistakes I made along the way, and it gives you a roadmap for creating your own offer. 

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The 7 steps of selling a consulting engagement

The 7 steps of selling a consulting engagement

When I start working with my clients, I analyze and look at their entire sales process. 

And across the board, there is one mistake I consistently see consulting companies making.

They fail to follow the steps of the sale.

They try to leap several steps at a time, and this leads to them failing, falling and losing the deal.

This post outlines, the steps of the consulting sale.

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3 Elements of maintaining a strong life / work balance

3 Elements of maintaining a strong life / work balance

As entrepreneurs, this is something that so many of us struggle with.

We work countless hours, and can’t imagine how we could do it any other way.
And for many of us, when we aren’t working, we can’t get our mind off work.

I was wrapped up in this vicious cycle of endless work hours and worrying about work for years, although through conducing these interviews, I have found answers to many of my questions and changed for the better.

I no longer worry about work.
I no longer work 60+ hour work weeks. 
I have a balanced, normal life. 

In this post, I am going to share with you the 3 elements of maintaining a life / work balance. 

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Why you should read less and study more

Why you should read less and study more

For most of my adult life, I have read a lot of books. 
In particular, I have read a lot of non-fiction books. 

I am committed to a mindset of a lifelong learning, and so I am always seeking someway to improve my skills.

But over the past year, the way that I approach reading and learning has drastically changed. 

It all happened when I read one simple quote from the stoic writer Seneca.

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Why every agency should have a dream client campaign

Why every agency should have a dream client campaign

There are a lot of ways you can market your business. 
Content marketing, networking, referrals, thought leadership, advertising, etc. 
All of these methods are incredible ways to grow. 

But there is one sales and marketing strategy that too many companies overlook.
They overlook the dream client campaign.

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Lessons learned from a year of evolution

Lessons learned from a year of evolution

Many of my long time followers will notice that I haven’t blogged lately. In fact it has been almost two months since my last post. 

For almost a year and a half I blogged weekly with not exceptions.

That worked well, for a while…

And then I started my year of evolution. 

My goal with this post is to share with you some of the drastic changes in my business over the past 8 months, and the lessons I learned along the way. 

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Under promise, over deliver

Under promise, over deliver

If there is one mistake that nearly all creative professionals are culprit of, it is this.

They make promises to clients, and then they don't deliver on them.

They tell a client "I will have that to you tomorrow."

Then tomorrow rolls around, and they break the promise.  They don't deliver. This broken promise upsets the client and it hurts the relationship. 

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How to handle projects with an unclear scope

How to handle projects with an unclear scope

You know the situation. 

A prospect comes to you with a project and the scope is just unclear. 

So how to we handle these situations when a client comes to us and the scope is unclear?

How do we proceed forward and not commit ourselves to something we later regret?

My goal with this post is to outline a method to handle these situations and also get paid for your time. 

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How to start a business as a first time entrerpeneur

How to start a business as a first time entrerpeneur

One of the biggest questions that I get is from people who are seeking to start their own business for the first time.

They have spent their whole life working in jobs for someone else, and thus the idea of starting a business seems scary and overwhelming.

My goal with this post is to share with you my biggest recommendations for first time entrepreneurs.

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How to conduct a personal quarterly review + My Q1 review & Q2 goals

One of the fastest ways for any individual to make positive change in their life is to set goals, and then work at achieving them.

Every quarter, I do a quarterly review where I review my previous quarter and set goals for the upcoming quarter. 

Below you will see a list of my quarterly goals I set for Q1 with the actual outcomes for each of those goals. Then I also dive into detail about what went well, and what didn't. 

I encourage you to take this format and apply it to your own life and do your own Quarterly review. 

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The freelancer pitch framework - Stop overcomplicating what you do

There is a recurring trend I see among nearly all creative professional who are considering starting their own business or are in the early phases. 

They overcomplicate what they do.

Learning to easily communicate what you do is one of the most important things every creative professional must learn.

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