Case Study - Oniron Creative - Oniron.co
This is an example of a marketing failure, although it was important to include regardless.
In December of 2013, I left my previous venture and went off to work remotely and travel the world.
Initially I launched two separate properties when I did this.
After keeping these two sites separate for several months, I eventually realized this was pointless.
My personal blog was pulling in thousands of visitors a month, while my Oniron page was pulling in only hundreds.
I didn’t have the energy to pour marketing into my personal blog and my consulting site, so eventually I decided to merge the two.
I dropped the entire Oniron brand and instead created a consulting tab on my website.
Within the first week of making this change, I received 7 inbound leads for consulting projects.
Lesson learned: You should only have one home base (website) for your brand and all traffic should flow through that home base.
Elements of this project worth noting
- Logo and branding
- Website design
- E-mail setup and Google Apps integration
- Even with the brand confusion and lack of website traffic, I closed over $10,000 of business through this brand
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