Real Estate Allies - www.realestateallies.com
This is an example of a personal failure, but a marketing success.
Prior to Oniron Creative I decided that I wanted to start a consulting firm with a very narrow niche.
My idea was real estate because there is an unlimited supply of real estate agents.
I brainstormed, designed and built the entire Real Estate Allies brand from scratch.
Our focus was on web design and digital marketing for the real estate industry.
I landed a handful of clients through this brand although I eventually abandoned this brand for one simple reason.
I strongly disliked working with the real estate industry
Not everyone was terrible, but as a whole I didn’t enjoy spending time at their industry functions or learning about what they had to teach.
I shut down the brand and moved on.
Lesson learned: Don’t try to focus on a market your not genuinely interested in, and niching from the start isn’t always a good thing
Elements of this project worth noting
- Logo and branding
- Website design
- Email setup and Google Apps integration
- Facebook advertising
- E-mail marketing & Drip Campaign
- Cold e-mailing
- Content marketing
Who else wants a professional website and brand?
While this project may have not been a success long term, it is still a testament to the design and technology service of what I offer.
I built and launched this entire brand from scratch.
Are you ready to launch your new website? Give me 30 minutes and I will show you how.