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It may seem counterintuitive, but taking a vacation is one of the most productive things you can do as an entrepreneur.
As I write this, I just returned from a 1.5-week vacation where I did hardly any work. I will be honest, I checked in a couple of times, but for the most part, I was totally disconnected from my team.
On the surface, you would think that a vacation means you are not getting anything done.
"Your business is a reflection of you."
This simple lesson that I first learned from my adviser, Alex McClafferty, keeps proving to be true time and time again.
Over the past few months, I found myself rather stressed and ridden by anxiety.
And as a result, that flows onto my team, and eventually onto our customers.
For the past 4 years of my entrepreneurial career, I have been on a path of building a scaleable, productized service.
For years, I stopped and started many that ended in failure.
And eventually, with Lead Cookie, I hit a pretty decent success.
"That which is measured, improves" - Peter Drucker
One of the simplest and yet most effective things you can do to improve your business is to create a metrics dashboard that measures your Key Performance Indicators (KPI's).
When you have insight into your metrics, you can see problems before they arise and course correct.
About two years ago, I found myself frustrated.
I had been at the entrepreneurial game for 8 years at that point, and I still just didn't feel like I was "making it".
I was working countless hours.
I was making OK money, but not nearly what I had hoped for.
And I ultimately just felt like I should be doing better than I was.
5 minutes... That is how long I spend working on a podcast or blog after the recording and writing is done.
Everything else is 100% systematized.
I don't touch my email marketing software.
I don't touch my website.
All I do is create the content, and the rest just happens.
The month was March of 2018.
I had just laid off 6 people from Lead Cookie.
Lead Cookie had racked up $22,000 of credit card debt.
And for the next two months, I wasn't going to be getting paid.
I picked up a copy of the book called The One Thing by Gary Keller.
And the opening line changed me.
"If you chase two rabbits, you will not catch either one." - Russian Proverb
Over the past 20 months, I went from being a consultant to running a productized service, generating over $50k MRR. During the first 6 months of that time, I worked with my advisor, Co-Founder of WP Curve Alex McClafferty, and I am currently working with him again.
During those 6 months, I took a total of 120 pages of notes from our calls. After each call, I would go back and highlight my key learnings and insights.
Recently, I decided to read through all 120 pages of notes and pull out the key insights.
There is a habit that my team has done on a weekly basis for over three years now.
We did this even before Lead Cookie existed when it was just myself and my ops director.
This habit has been a complete game changer for our business.
It's called Workshop.
68.56% of Lead Cookie's revenue is a direct result of my personal brand.
This comes in two forms.
In this article, I am going to explain my philosophy behind the choice to build my personal brand, and more details on how I utilize it to drive such large amounts of revenue toward our business.