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In the meantime, check out some of the recent articles on my blog.
There is a habit that my team has done on a weekly basis for over three years now.
We did this even before Lead Cookie existed when it was just myself and my ops director.
This habit has been a complete game changer for our business.
It's called Workshop.
68.56% of Lead Cookie's revenue is a direct result of my personal brand.
This comes in two forms.
In this article, I am going to explain my philosophy behind the choice to build my personal brand, and more details on how I utilize it to drive such large amounts of revenue toward our business.
Failure. It fucking sucks.
In November, I started up a business in stealth mode that would eventually become Content Allies. I signed a few early customers in stealth mode, and then publicly launched the company at the start of January.
The problem I was aiming to solve was one I experienced myself.
At Lead Cookie and Content Allies, we have a team of over 20 virtual assistants who work with us. They are literally the backbone of our company and run a majority of the actions that our company takes on a daily basis.
And as of today, we have a 95%+ success rate when hiring new virtual assistants, and an extremely minimal turnover rate. Only two team members have left us since starting, and both were because they received offers that were at triple the pay rate we offered them.
2083 email signups.
That is how many people have opted in for my Lead Cookie lead magnets in the past 18 months.
That is 100% organic without any advertising spend at all.
28.32% of revenue.
That is how much of our overall revenue has come from Content Marketing at Lead Cookie.
Whenever I started Lead Cookie, I had a mentor ask me some questions.
But to be honest, I didn't really think through them well at the time. This is what lead me to leaving open a fatal flaw in my business model which I wrote about last week.
And so as I start up a new venture, I returned to the big question that my mentor asked me at the time. I have shared the question in more detail, and even walked you through my own processing of that question with Content Allies.
Earlier this week, I announced that I am launching a new business.
To many people this came as a shock when I told them. They said "If things are going so well with Lead Cookie, why would you divert your attention to launch something new?"
And the truth is, things are going well with Lead Cookie. In 18 months, we have grown from Zero to $60k in MRR.
Yes. You read that headline right.
I am launching a new business.
After 18 months of building a productized Linkedin Lead Generation service up to ~$60k in MRR, I've decided that it's time to start a second business.
2 hours... That is roughly how long it used to take me every time I closed a new customer.
Today it takes 5 minutes...
That is because I have automated our entire closing process and customer onboarding process.
In this article, I am going to walk you through the closing automation I set up and provide you with a model of what you could do for your own company.
As you start to improve your sales and marketing game, you will find yourself having a lot more conversations with potential prospects.
And with those conversations, you will repeat yourself often.
That is why it is essential to create a bank of sales scripts that you can use and customize over and over again.
In this article, I am going to share the standard sales scripts that I use and teach you a few tricks on how to use them effectively.