It is pretty common that people ask me if I am writing and creating all of my own content.
The answer is yes.
While I am beginning to experiment with writers who will be supporting me through turning interviews into content, as of today, I write it all.
"We churn ~20% of our customers off every month"
"We churn ~11% of our customers off every month"
"We churn ~10% of our customers off every month"
These are all quotes from various owners of marketing productized services.
For years, I would pick up and read books like crazy.
If someone recommended it to me, then I went for it.
And while there was a lot of good in this, there was also a lot of waste.
And there was a lot of mental chaos created by reading so many books ad hoc.
"We have a sales problem so we are going to hire a salesperson."
This is a mistake I have heard over, and over, and over, and over again from the consulting firms and agency owners I advise.
The owners have a decent business going, but they can't seem to get sales figured out.
"If you were to start over again today, what would you do differently?"
This question was asked of me recently on a podcast, and I found it ironic because at the moment I am starting a new business.
After 2 years of building up Lead Cookie and scaling myself to working 5 hours per week, I have decided to build a second venture.
"I feel like I am on a roller coaster ride" - This was a consistent quote from me in the early days of building Lead Cookie as I had calls with my adviser, Alex McClafferty.
Each day I woke up early and worked insanely long days, in what felt like an endless cycle of just trying to keep my head above water.
And each week, during our advising calls, Alex would have to remind me of this simple lesson:
"You are not on a roller coaster. You are in the driver's seat. You choose what business you build."
Niching and positioning is something I see a lot of entrepreneurs struggle with. They can't seem to nail down a strong value proposition and instead want to do it all.
They read blogs on positioning, watch video courses, and seem to obsess over this...
Yet it's uncommon that I see many people finalize on a niche and positioning statement that really works.