"I feel like I am on a roller coaster ride" - This was a consistent quote from me in the early days of building Lead Cookie as I had calls with my adviser, Alex McClafferty.
Each day I woke up early and worked insanely long days, in what felt like an endless cycle of just trying to keep my head above water.
And each week, during our advising calls, Alex would have to remind me of this simple lesson:
"You are not on a roller coaster. You are in the driver's seat. You choose what business you build."
Niching and positioning is something I see a lot of entrepreneurs struggle with. They can't seem to nail down a strong value proposition and instead want to do it all.
They read blogs on positioning, watch video courses, and seem to obsess over this...
Yet it's uncommon that I see many people finalize on a niche and positioning statement that really works.
There is a business concept that I learned recently which was a huge revelation for me.
It helped me optimize Lead Cookie, increase our profitability, and streamline our operations.
The concept is "The Queen Bee Role" and it actually comes from Mike Michalowicz's most recent book called Clockwork.
It may seem counterintuitive, but taking a vacation is one of the most productive things you can do as an entrepreneur.
As I write this, I just returned from a 1.5-week vacation where I did hardly any work. I will be honest, I checked in a couple of times, but for the most part, I was totally disconnected from my team.
On the surface, you would think that a vacation means you are not getting anything done.
"Your business is a reflection of you."
This simple lesson that I first learned from my adviser, Alex McClafferty, keeps proving to be true time and time again.
Over the past few months, I found myself rather stressed and ridden by anxiety.
And as a result, that flows onto my team, and eventually onto our customers.
For the past 4 years of my entrepreneurial career, I have been on a path of building a scaleable, productized service.
For years, I stopped and started many that ended in failure.
And eventually, with Lead Cookie, I hit a pretty decent success.
"That which is measured, improves" - Peter Drucker
One of the simplest and yet most effective things you can do to improve your business is to create a metrics dashboard that measures your Key Performance Indicators (KPI's).
When you have insight into your metrics, you can see problems before they arise and course correct.
About two years ago, I found myself frustrated.
I had been at the entrepreneurial game for 8 years at that point, and I still just didn't feel like I was "making it".
I was working countless hours.
I was making OK money, but not nearly what I had hoped for.
And I ultimately just felt like I should be doing better than I was.