At the time of publishing this post, we have run over 150 Linkedin outreach campaigns at Lead Cookie.
These campaigns have been for all different types of businesses and value propositions.
Through these campaigns, we have come across 7 core frameworks that we use over and over again to generate results for our clients.
In this article, I am going to share each of these frameworks in more detail and give examples of each.
If there is one mistake I see people make in their positioning over and over again, it is a failure to understand their buyer’s awareness.
A great niche and value proposition is your foundation.
But even if you have that, you will fail if you do not understand the concept of buyer awareness.
My goal in this post is to explain to you what buyer awareness is, why it is so important to your marketing, and how to use it as a guiding light for all of your marketing efforts.
1,258 new connections in 3 months
1,777 new connections in 4 months
2,852 new connections in 6 months
Those are real numbers from many of the campaigns we have run for our clients at Lead Cookie.
Those are thousands of new connections that will now see their content in their newsfeed, and we have set up funnels to drive many of those new connections to email list subscriptions.
But how do you do it?
How do you actually grow your audience on Linkedin?
And how do you drive those people to sign up for your email list?
In this post, I will give you the exact frameworks and scripts we use to do this for our clients at Lead Cookie.
Over the past year I have been heads down on mastering Linkedin Lead Generation.
This has lead to the creation of Lead Cookie which is a done-for-you Linkedin Lead Generation service.
But it has also lead to creating quite a bit of training materials around how to use Linkedin better.
Linkedin is a bit of an overwhelming platform. There is so much you can do, and so many different features and aspects of the site.
That is why I wrote a How to Guide on Linkedin Lead Generation a while back which has helped so many people in terms of generating more leads on Linkedin.
But one thing I keep finding is that people are struggling to use Linkedin Sales Navigator which is a central tool for lead generation on Linkedin.
Since starting up Lead Cookie I have had multiple people tell me “This is such a brilliant idea for a business.”
I always laugh because I have to tell them, “I didn’t think up any of this. I literally stole the concepts from others.”
No joke, almost everything about Lead Cookie is stolen.
But the truth is, that is why this business has succeeded while almost every business I have had before has failed.
In this article, I am going to share what I mean by the “stolen ideas” and give you a framework on how you can steal effectively and ethically.
When I come across many agencies or consultants, they are stuck in this constant idea of “Do I niche down?”
If you are asking yourself that question, then chances are the answer is Yes.
But that doesn’t mean that it’s easy. Finding an offer and value proposition that resonates with the market can be a challenge.
Yet I have built a framework for building and testing value propositions at a rapid pace that I have used over and over for different clients and situations in the past.
In this article, I am going to share that framework with you and specific examples of value propositions that I have tested with this framework. I have both examples of failures and successes so you can see what worked and what didn’t.
It’s extremely common that agencies or consultants come to me sharing how their marketing simply isn’t working. They blame it on the tactics and seem to think that everyone who is teaching them tactics is a scam.
They try cold email… and fail.
They try Facebook ads… and fail.
They try content marketing… and fail.
They keep trying new things… and failing.
When your marketing is not producing results, there are 3 foundational elements that can be wrong with it. These are called the “Three M’s”.
In this article, I am going to share those Three M’s with you and give concrete examples of how to think about each one.
Many customers who come to Lead Cookie only have experience closing inbound leads and referrals. Most have never run a cold email campaign, cold calling or Linkedin outreach campaign.
How you handle an inbound lead vs an outbound lead is different in two fundamental ways.
- Buying cycle
My goal with this article is to dive into those differences and help improve your closing rate from outbound leads.