Over the past year I have been heads down on mastering Linkedin Lead Generation.
This has lead to the creation of Lead Cookie which is a done-for-you Linkedin Lead Generation service.
But it has also lead to creating quite a bit of training materials around how to use Linkedin better.
Linkedin is a bit of an overwhelming platform. There is so much you can do, and so many different features and aspects of the site.
That is why I wrote a How to Guide on Linkedin Lead Generation a while back which has helped so many people in terms of generating more leads on Linkedin.
But one thing I keep finding is that people are struggling to use Linkedin Sales Navigator which is a central tool for lead generation on Linkedin.
Since starting up Lead Cookie I have had multiple people tell me “This is such a brilliant idea for a business.”
I always laugh because I have to tell them, “I didn’t think up any of this. I literally stole the concepts from others.”
No joke, almost everything about Lead Cookie is stolen.
But the truth is, that is why this business has succeeded while almost every business I have had before has failed.
In this article, I am going to share what I mean by the “stolen ideas” and give you a framework on how you can steal effectively and ethically.
When I come across many agencies or consultants, they are stuck in this constant idea of “Do I niche down?”
If you are asking yourself that question, then chances are the answer is Yes.
But that doesn’t mean that it’s easy. Finding an offer and value proposition that resonates with the market can be a challenge.
Yet I have built a framework for building and testing value propositions at a rapid pace that I have used over and over for different clients and situations in the past.
In this article, I am going to share that framework with you and specific examples of value propositions that I have tested with this framework. I have both examples of failures and successes so you can see what worked and what didn’t.
It’s extremely common that agencies or consultants come to me sharing how their marketing simply isn’t working. They blame it on the tactics and seem to think that everyone who is teaching them tactics is a scam.
They try cold email… and fail.
They try Facebook ads… and fail.
They try content marketing… and fail.
They keep trying new things… and failing.
When your marketing is not producing results, there are 3 foundational elements that can be wrong with it. These are called the “Three M’s”.
In this article, I am going to share those Three M’s with you and give concrete examples of how to think about each one.
Many customers who come to Lead Cookie only have experience closing inbound leads and referrals. Most have never run a cold email campaign, cold calling or Linkedin outreach campaign.
How you handle an inbound lead vs an outbound lead is different in two fundamental ways.
- Buying cycle
My goal with this article is to dive into those differences and help improve your closing rate from outbound leads.
July 15th, 2017 - I send the first email pitching a new LinkedIn outreach service
January 15th, 2018 - Lead Cookie is at $33,168 MRR with 15 full-time team members
It’s been a crazy ride, to say the least, and Lead Cookie is just getting started. But considering that we are hitting the 6 months mark, I thought it would be a good to reflect back on the past 6 months and the lessons learned.
This article is a list and summary of all of the lessons and tips I have picked up and learned over the past 6 months which I attribute Lead Cookie’s success to.
My hopes are it will help you on your journey.
11 phone calls
19 qualified leads
3 closed deals
Those were my results after 30 days of running the Linkedin tactics that I am going to share with you in this article.
There is a conversation that I seem to have over and over again with agency owners.
They tell me about their business, and how they are growing.
Every year more revenue and more employees.
Yet their personal income is still low…
They keep “reinvesting in the business” and if they could just make it over this next hump then their profits would go up and they could take home more pay.
This conversation happens time and time again…
In this article, I want to share why an agency owner with a low personal income need to make some serious changes.