About two years ago, I found myself frustrated.
I had been at the entrepreneurial game for 8 years at that point, and I still just didn't feel like I was "making it".
I was working countless hours.
I was making OK money, but not nearly what I had hoped for.
And I ultimately just felt like I should be doing better than I was.
5 minutes... That is how long I spend working on a podcast or blog after the recording and writing is done.
Everything else is 100% systematized.
I don't touch my email marketing software.
I don't touch my website.
All I do is create the content, and the rest just happens.
The month was March of 2018.
I had just laid off 6 people from Lead Cookie.
Lead Cookie had racked up $22,000 of credit card debt.
And for the next two months, I wasn't going to be getting paid.
I picked up a copy of the book called The One Thing by Gary Keller.
And the opening line changed me.
"If you chase two rabbits, you will not catch either one." - Russian Proverb
Over the past 20 months, I went from being a consultant to running a productized service, generating over $50k MRR. During the first 6 months of that time, I worked with my advisor, Co-Founder of WP Curve Alex McClafferty, and I am currently working with him again.
During those 6 months, I took a total of 120 pages of notes from our calls. After each call, I would go back and highlight my key learnings and insights.
Recently, I decided to read through all 120 pages of notes and pull out the key insights.
There is a habit that my team has done on a weekly basis for over three years now.
We did this even before Lead Cookie existed when it was just myself and my ops director.
This habit has been a complete game changer for our business.
It's called Workshop.
68.56% of Lead Cookie's revenue is a direct result of my personal brand.
This comes in two forms.
In this article, I am going to explain my philosophy behind the choice to build my personal brand, and more details on how I utilize it to drive such large amounts of revenue toward our business.
Failure. It fucking sucks.
In November, I started up a business in stealth mode that would eventually become Content Allies. I signed a few early customers in stealth mode, and then publicly launched the company at the start of January.
The problem I was aiming to solve was one I experienced myself.
At Lead Cookie and Content Allies, we have a team of over 20 virtual assistants who work with us. They are literally the backbone of our company and run a majority of the actions that our company takes on a daily basis.
And as of today, we have a 95%+ success rate when hiring new virtual assistants, and an extremely minimal turnover rate. Only two team members have left us since starting, and both were because they received offers that were at triple the pay rate we offered them.