In this article, I need to call bullshit on myself.
About 18 months ago, I wrote an article titled Zero to $33k in 6 months - Lessons learned.
The contents of the article had a lot of valuable insights.
"I can't help but wonder if all I needed to get rolling was for someone to show they believed in me." - Jess Brown, Lead Strategist at Content Allies.
Over the past two years, I have evolved from a solo consultant to running two companies with a total team size of over 30.
During that time, I've seen several of the team members I brought on board radically transform their lives and reach new levels of achievement in their careers that was unlike anything they were doing before.
Being a thought leader is like cheating at business... everything is easier.
Entrepreneurs and consultants that I speak to are constantly struggling with sales and marketing.
For a moment, I would like you to consider that doing more of the same isn't going to help you.
I would like you to consider that there is a better path...
There is a path that will make any marketing you do perform better.
There is a path that will make any sales calls convert higher.
There is a path that will make all of your sales and marketing easier.
It is the path of becoming an industry thought leader…
One fear that many people have when starting an interview-based podcast is their ability to actually conduct the interviews.
Often, this fear of being a "bad interviewer" is a mental barrier that the host has to break through because, in reality, they would be great if they just gave it a shot. We see this all the time with potential customers at Content Allies.
Regardless, after 130+ interviews on my Working Without Pants Podcast, I've picked up quite a few tips on how to conduct a great interview.
Your business model- It ultimately creates some of the biggest questions that most entrepreneurs face as they start off down the journey of building something new.
What am I going to build?
Who is it going to serve?
How am I going to package it?
It is pretty common that people ask me if I am writing and creating all of my own content.
The answer is yes.
While I am beginning to experiment with writers who will be supporting me through turning interviews into content, as of today, I write it all.
"We churn ~20% of our customers off every month"
"We churn ~11% of our customers off every month"
"We churn ~10% of our customers off every month"
These are all quotes from various owners of marketing productized services.
For years, I would pick up and read books like crazy.
If someone recommended it to me, then I went for it.
And while there was a lot of good in this, there was also a lot of waste.
And there was a lot of mental chaos created by reading so many books ad hoc.