Most people look at content marketing and get intimidated.
They feel like they have to commit to publishing article after article, week after week.
And they fear that commitment, so they never dive in.
But the truth is that more content is not the answer...
Better content is.
Sure, there are benefits to volume.
As you notice I write every day.
But that is because I love writing.
95% of the value that my businesses gain from content comes from the 5% of content that I am strategic and intentional about.
It's the content that I create with a purpose, with a real motivation.
Everything else I put out helps build audience and trust.
But the real value comes from the 5%.
More content is not the answer.
And don't avoid content because you can't commit to publishing weekly.
Start by focusing on a few fundamental pieces that will make a difference n your business.