097: Beyond tactics

We are in a world of digital marketing.
Of quick fixes. Fast tactics. And measurable ROI's. 

While there are many amazing things that have come with the rise of digital, there are also bad.

And one is the simple act of neglecting the brand. 
Of neglecting your story.
Of assuming you don't need to focus on that.

The truth is, all of those digital metrics are heavily influenced by one other thing.
Your brand, your story, and your marketing.

These subtle things that you can't just A/B test. 

These all matter. 
It's not to say that analytics and digital marketing don't.
But it's simply that they are not everything. 

If you want to build something that lasts... build a brand and a message that matters.