To build a tribe, you must connect.
First, connect individually with your tribe members.
Second, enable your tribe members to connect with you.
Third, enable your tribe members to connect with each other.
And fourth, empower your tribe to connect with the outside world.
Seth Godin's book tribe is absolutely incredible for anyone looking to build a movement, or a following.
These four simple layers of connection are powerful.
And it's easy to try and skip to #4, because that is where growth happens.
But great tribes that last forever first focus on 1-3.
It is that deep connection between the leader, and the tribe members, that creates lasting connection.
That is what creates a tribe worth following.