107: Consistency is king

Do you know why most people fail to build an audience?
Or most businesses fail to succeed?

It's simple. They lack consistency.

It's easy to show up and write blog posts every week for a few months...
But that's when most people drop off.

They don't see those instant results, or they lose motivation and give up.
I know because I've done it and stopped blogging or writing for months at a time.

But if you look at the people who stand out among the noise, it's the ones who have been at it day in and day out, year after year.

They don't get to where they are by some quick sprint.
They get there by a slow steady marathon.
They get there by being consistent.