109: Get personal

In a world of mass marketing, it's worth being personal.

Taking the time to customize the email.
Recording a personal video and sharing it with someone.
Reviewing their business before you reach out to them.

Mass outreach is easy, because it's spammy.

Personal outreach is hard, because it actually takes work and thought.

At Lead Cookie, we've spent a long time doing mass outreach. 
But we are moving towards personal.

We are tackling the hard problem, because we know that is what will last in the long run.

Get personal. It makes all the difference.