113: Be human

Most entrepreneurs forget to be a human in their marketing.

They start reading about tips and tactics, and they just begin implementing them without thought.

They follow the cold email script to a tee without actually thinking.
They write the landing pages on the format someone else gave them.
Or they look to others to tell them the exact tactics of what to do.

It's easy to get sucked into what others are teaching. 
It's easy to turn into a copycat marketer.

But what is hard is to be human.
To put yourself out in an authentic way.
To do things that are unique to you, and not a copy of everyone else.

That is much harder than just being a copycat.

But it is also the path to lasting and authentic success.