120: What you aim for determines what you see

"What you aim for determines what you see" - Jordan B Petersen

Whenever I find myself struggling to make a decision, I often find that it is because I am not quite clear what I am aiming for.

As an example, the other day I was talking with one of my advisors and asking him a simple logistical question.

"So I have this new business line we spun up, and I'm not sure if this should be a separate company, or part of Lead Cookie."

He didn't have an answer for me but instead challenged me to step back, and think big picture. He asked me to think about what I really wanted.

When I did that and I thought long term, I realized a few things.

  1. I will someday sell Lead Cookie to another lead generation company

  2. Since the plan is to someday sell the company to a lead gen company, the new business line does not fit and should be separated out.

The decision was simple and obvious... once I was clear about what I was aiming for.

A clear vision becomes a decision filter for everything that leads up to it.

When you are struggling with a decision, it's often because you are unclear what you are aiming for.