123: Customers want simple services, done well

This morning I was reading a blog post, by Nathan Barry, about what makes a good product and one simple line stuck out to me.

"Ultimately, customers want simple software done well."

This hit home for me because it is a huge piece of why Lead Cookie has worked up until this point. It has been straight forward and simple to understand.

As I am evolving our service and putting together new service lines, I realize I am adding complexity. 

What our customers really want is a simple solution that they can purchase, use, and drive their desired outcomes with.

More features is not better.
Less is more.

Or as my friend Charbel Seeman would say- "Less, but better."