12 months too long... that is how long it took us to let go of the first employee I ever hired.
When I had my first agency, our first hire was a video editor.
The guy was amazing, an awesome part of our culture, and we loved having him around.
When we hired him, we were doing tons of video editing.
But over time, we pivoted to an animation company.
And slowly we did less, and less video editing.
We started trying to "find work" to keep him busy.
And we felt guilty for not having work for him to do.
And it took us almost a year longer than it should have to finally let this individual go.
We eventually moved him to a contractor role and hired him as needed.
This was a hard lesson, and I see entrepreneurs do it all the time.
They make a hire, and then their business no longer needs that role.
And so they try and "fit the person into a new role"
That's a recipe for disaster.
Instead ask yourself "What role does my business need at this moment, aside from the team we have?"
If that person fits one of the roles, great.
But if they don't fit, don't force it.
Cut ties and it will be best for both of you.
Don't try to fit people into roles.