Over the past few months, as I have been building up Content Allies, I've run into the challenge of managing creatives.
We now have a team of writers, instead of a team of doers, which was most of our Lead Cookie organization.
And through this experience, it has become apparent to me that leading teams of creatives is far different than leading teams of doers.
For doers, if there is any chaos or instability that may hit their day, they immediately seek to turn that into order. It's in their nature to take anything unpredictable, and make it predictable.
For creatives, their days have historically been unpredictable.
They bring emotion to their work every day and already operate in the chaos of creative demands.
As a result, if you don't provide your team complete stability in their work environment, they will struggle.
This may lead to chaos within your organization, poorly managed projects, and weak expectations.
Every time you let these creep in, they pull from the creative quality of the work your team puts out.
If you want the most out of your creative team, it is on you to make their work days stable and predictable. This lets them focus on their work at hand.