199: One job complete is better than 5 half-way done

Too many half-finished marketing projects... this is the story I hear over and over again from consulting firms and agencies who talk with me.

They dabble a little bit in all of their marketing channels, but struggle to ever get anything out the door.

As a result, they have 5 marketing projects started, but nothing actually launched and producing results.

Think about the madness of this...

They are working like crazy on so many projects, yet they are seeing zero results in their business because nothing sees the light of day.

So whats the better path?

Tackle one project at a time.
Get it out the door.
Ship it.

You will be amazed at what you can get done in a week if you just focus on one thing at a time.

Build a backlog of future ideas, but commit yourself to working on just one project at a given time. If you do that, you will be amazed at how you can spring 10x faster and get more done than switching back and forth between different channels.