When I started Lead Cookie, there were some challenges I saw in the business model. The main one being the fact that our entire business model was built around LinkedIn which could change as a platform.
I knew this was a problem... but I ignored it and thought Oh, I'll figure out how to fix that later.
That was a silly mistake because 2 years later, it is still a massive problem.
If you have a flaw in your business model today, it will still be there 2 years from now.
So fix your business model early.
Find the gaps and the holes in it.
And be intentional about what you are setting out to build.
If you want your business to last for the long-term, then you need to have crystal clear intentions about what you are setting out to build.
If you know what you want, and you've fixed problems in the model before you started... then the rest is easy.
You just show up, do the work, and tackle small challenges as they arise.
Define the business you want today.
Then turn it into a reality.