218: Constrain yourself

When you are staring at a blank canvas, it's hard to even get started.
But it's harder to make something decent.

When the possibilities are endless, it's hard to know where to go.

This is true of writing, building businesses, or any sort of creative act.

To fix this, simply give yourself constraints.
Define your own rules.

For example, as I decided on what business model I wanted to pursue for Content Allies, I was very deliberate.

At first, I started with a blank canvas, and it was overwhelming...
Then, I narrowed down to an agency / productized service model.
Then, I narrowed down to content marketing as a realm of focus.
Then, I narrowed down to consultants- as a persona- to target.

Before I narrowed that down, I was paralyzed. I didn't know what to do.
But that narrowed niche gave me clarity.

The niche provided the rules of what we did and who it was for.

This made everything else easier.

Instead of a blank canvas, I now have a clearer vision and path to success.

Give yourself constraints. It will 10x your creativity.