242: Don't take bad customers

Most businesses get into this trap of thinking that they need to take on any customer who knocks on the door.

While that may be a great approach for a software tool, it's horrible for service businesses.

In service businesses, there are bad customers.

Customers who won't hold up their end of the work.
Customers who will complain no matter what.
Customers who will treat you and your team like crap. 

While this can be frustrating, it's important to remember that you don't have to work with these customers.

You can weed them out in your sales process, and turn them away before they ever get in the door.

At Lead Cookie, we turn away over 80% of the leads that come in the door.
We do this because we only want to work with customers who are a perfect fit.

As a result, we have a great service who helps the people who we do choose to sign on.

Don't take bad customers. 
They are a distraction that stops you from focusing on the good ones.