This morning I was reading a blog post, by Nathan Barry, about what makes a good product and one simple line stuck out to me.
"Ultimately, customers want simple software done well."
This hit home for me because it is a huge piece of why Lead Cookie has worked up until this point. It has been straight forward and simple to understand.
As I am evolving our service and putting together new service lines, I realize I am adding complexity.
What our customers really want is a simple solution that they can purchase, use, and drive their desired outcomes with.
More features is not better.
Less is more.
Or as my friend Charbel Seeman would say- "Less, but better."