Top 10 White Label Social Media Agencies in 2023
As an agency owner, you are likely always looking for ways to increase revenue and scale your business. Often, scaling means additional workload and added stress for you and your team, or a lot of effort going into finding new clients, but it doesn’t have to be.
An efficient way to add recurring revenue to your business is to sell packages for social media management to your existing clients.
Most digital agencies offer social media management in some capacities nowadays. When it comes to ranking services that would be both efficient and lucrative to outsource, social media content creation is likely at the top of the list.
If you are looking to scale without growing your in-house team, outsourcing content creation to a white label partner can be an easy way to grow your business without sacrificing your team’s bandwidth.
This article breaks down and explains different white label social media solutions so that you can decide which one is the right fit for you.
What Are White Label Social Media Agencies?
A white label social media service is a content creation service that, as an agency or consultant, you can easily package and resell to your clients. That way you can provide your clients with original social media content, without having to take on the workload in-house.
It should be designed to allow you to offer different social media packages to your clients and include copywriting, graphic design and original image creation, creating a social media schedule, posting on all social networks, dealing with client feedback and change requests.
Why Work With a White Label Partner?
You know you need or want to create social media content for your clients. Now the question is how can you do it efficiently?
Creating an effective and trustworthy social media presence is an essential element of branding and an opportunity to position your clients on the market and show their personality to the world. In order to do that, you’ll have to hire content creators to create engaging social media content.
Some agencies will hire internally, and that might be the best option for you if you want to build a team and have the budget to hire. Unfortunately it’s also often the most expensive and time consuming option. Hiring itself can be very time consuming, but beyond that, it’s often the least efficient way to get content done.
Working With a Partner vs. Hiring Internally
Building and managing an internal team quickly becomes a full time job itself, requiring constant coordination and communication, and providing team members everything they need to thrive and grow in their role (leadership, an enjoyable work environment, constant feedback, 1:1 meetings and performance assessments), on top of what you’re expected to provide to any employee – a safe workplace, pension contributions, employer’s insurance, health insurance, benefits and the employer’s portion of their taxes.
There’s another reason why hiring internally is not ideal: clients come and go and while you might be confident you’ll keep adding new ones every month to replace the ones that leave, you’ll often find yourself with either not enough or too much work for your team, often leading to stress, unhappy clients and an unpleasant work environment for your team. Beyond that, hiring is a long term commitment, if you choose to build a team of full timers, you’re creating an inflexible structure which won’t allow you to scale up or down as needed, creating additional risk in your business.
Lots of agencies will outsource content creation work in order to save time and money, build a lean, scalable structure for their business, get out of the execution of the creative work, so they can focus on other aspects of growing their business and helping their clients.
One more reason to outsource: relying on a proven partner means taking advantage of their team, their experience and their processes to provide a service at scale. You might know very well how to do the job, but could you do that for 10-20-50 or 100 clients?
By using a white label partner you also get a leaner, more flexible structure. You replace fixed costs with variable costs that scale as you add more clients. You create a leaner organization that can more easily adapt to changing market opportunities.
If you’re looking for a partner to delegate content creation work for social media, then read on to find our recommendations for the top white label social media agencies you can use to outsource social media content work.
How to Choose The Right Partner
A critical element of this type of service is whether you’re allowed to get any revisions for the content created (many low cost providers won’t allow revisions) and whether your clients can directly communicate with the content creators to get corrections and changes in place (the only service we found offering this is MixBloom).
After creating the content, dealing with client feedback and change requests will be the most time consuming part of the work. If you’re only able to delegate the initial creation work, you’ll find yourself dealing with emails and messages from clients requiring changes, you’ll then have to request the changes yourself to your outsourcing partner, and then send them back to your client (hoping they’ll finally approve it) - all of this can quickly get very time consuming, considering most of your clients will need 12-20 posts created per month and you’re hopefully planning to manage content for tens of clients at a time.
It’s critical then you find a partner that can take care of client feedback, implement any changes requested and take care of scheduling the content for you.
The Best White Label Social Media Agencies
MixBloom
MixBloom is a white label social media content service specifically designed to help marketing and advertising agencies provide content to their clients, at scale.
MixBloom will assign one or more Social Media Managers to your agency and create original content for your clients. Content includes original images, copywriting, hashtags and versions adapted to all social media networks. They include scheduling, unlimited revisions, publishing to social media networks.
MixBloom offers a white label dashboard which allows agencies to easily present content to their clients with their own brand and domain name. Clients are able to efficiently review, leave feedback on, edit, and approve content, without the agency owner or team having to relay information to MixBloom’s creatives.
Any change request is quickly implemented by MixBloom’s team. This alone saves agency teams a substantial amount of time each week.
MixBloom’s pricing plans range between $199 - $449 per month, depending on the number of posts needed. All plans include access to the white label dashboard, graphic design and posting to all networks, including Instagram.
You can find more information on pricing here: https://www.mixbloom.com/pricing
Among all alternatives, MixBloom is our recommendation, here’s why:
They offer a white label dashboard that allows you to share content with your clients and streamline the review and approval process.
They will take care of feedback and change requests from your clients, meaning there’s considerably less work for you and your team compared to most alternatives
They’re focused on providing white label social media creation services, meaning everything from pricing to how the service works is optimized for resale
They include original graphic design and copywriting on all their price plans
They take care of publishing the content for you, on an agreed schedule
All price plans include up to 4 networks, including Instagram, unlike most competitors
No contracts or long-term commitments. They offer a 14 days trial.
MixBloom is the best choice for most digital agencies looking to offer social media content management to their clients.
Vendasta
Vendasta is an end-to-end platform that offers brokers and their clients access to tools for marketing automation, lead generation, performance reporting and more. Specific to social media, Vendasta offers a white label social media management software which allows users to create social media content, streamline the review and approval process, and report on the success of your social media strategy.
Since Vendasta is an end-to-end solution, their pricing includes email marketing, access to their platform, reporting, and multiple member seats. Pricing ranges from $500/year to about $12,000 per year. You can find more detailed pricing information at https://www.vendasta.com/pricing/
Key Features:
Easy-to-use dashboard for content review and approval
Internal social media account access that is safe and secure
Streamlined social media reporting and analytics tools
Easily source trending hashtags and keywords across platforms
Engage with each channel’s audience all from one place
ThatCompany
ThatCompany is a white label digital marketing agency which offers their clients access to a wide range of digital marketing services ranging from SEO and PPC to web design and social media. When it comes to social media specifically, ThatCompany offers white label content creation, engagement, influencer management, and reporting.
ThatCompany does not list pricing explicitly on their website. Instead, they ask interested parties to book a meeting with them to get pricing details. You can find more information about their pricing process at https://www.thatcompany.com/white-label-pricing-seo-ppc-social-media
Key Features:
Direct working relationship with the end-client to fully understand tone of voice for social media
Regular end-client meetings to ensure they are satisfied with the service
In-depth analytics and reporting to show the end-client the direct ROI
Sales support to help agencies generate lead and close new social media marketing clients
Front-facing or back-end white label options
FlatRateSocialMedia
FlatRateSocialMedia is a social media management agency designed specifically for small business owners. They work directly with owners and managers of business to help them develop social media strategies, build a better online presence, and increase their social media reach. They are full-service social media management which means they offer everything from an action plan and content creation through publishing, engagement, and reporting.
They offer flat-rate plans and pricing with three-month service agreements. Plans start at $112.50 per week (about $450 per month) for three posts and go up to $162.50 per week (about $650 per month) for seven posts. You can find more pricing details at https://flatratesocialmedia.com/choose-social-media-plan
Key Features:
Safe and secure account access with no password exchange required
Professional stock imagery used
Paid advertising for their Standard and Premium plans
Easy-to-understand three, five, or seven post per week plans
Promo video included with their Premium plan
LyfeMarketing
LyfeMarketing is a social media management agency who offers services ranging from social media management to email marketing. When it comes to social media specifically, they work directly with business owners to increase brand awareness and generate website traffic through social media content. Their plans include content for Facebook and Instagram, ranging from 12-40 posts per month, and also include engagement and basic ad boost management.
Pricing starts at $700 per month and goes up to $1,100 per month, depending on the number of posts needed per month. You can find more pricing details at https://www.lyfemarketing.com/social-media-management-pricing/
Key Features:
No set-up fee or initial campaign investment
Dedicated account manager specific to your business
Community management service which includes up to 10 responses per day
Optional addition of social channels (Twitter, LinkedIn, etc) for $150 per channel, per month
Initial campaign strategy development by your social media manager
RocketDriver
RocketDriver is a white label digital marketing wholesaler and educational training company. They were founded in 2011 and work directly with entrepreneurs, agencies, and businesses of all types and size to capitalize on their digital marketing strategies. When it comes to social media services, they offer a white label solution that allows agencies to outsource their clients social media management in a reliable and scalable way.
Key Features:
Composer and scheduling calendar tool used for content creation and publishing
Content delivered for Facebook, Twitter, LinkedIn, Instagram, and Google My Business
The solution can be adapted to any business, in any industry, of any size
Their platform offers the ability to engage with followers from all platforms, in one place
Generate local leads through Twitter using their platform
They don’t include social media content-only plans on their website. Instead, they include pricing for their Full Digital Solutions which range from $495 per month to $795 per month. You can learn more about what’s included in these plans at https://www.rocketdriver.com/White-Label-Full-Digital-Solutions-Plans
SocialBee
SocialBee is a SaaS platform specifically designed to aid business owners in content creation, scheduling, and publishing for all social media platforms. Their platform gives business owners the ability to source content ideas and resources, schedule content, and post content across their social channels, all from one platform. SocialBee also offers a selection of concierge services which partners businesses with one of their specialists to support content creation, content marketing, engagement, amplification and content marketing.
Key Features:
A do-it-yourself setup for business owners who want more involvement in content creation and publishing
Publishing across all six social networks (Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google My Business)
Concierge services for business owners who need more support with content creation and marketing
Easy-to-understand pricing models for their SaaS platform
Pricing for SocialBee ranges from $79 per month to $379 per month, based on which plan you are interested in. It’s important to note that SocialBee aids in the content creation and publishing process but does not specialize in content creation themselves. Instead, they focus on streamlining the social media content process for their clients to do themselves. You can learn more about pricing at https://socialbee.io/agency/
98 Dollar Social
98 Dollar Social markets themselves as an affordable social media management agency offering business owners support in social media content creation, scheduling, and publishing. They share content such as articles, engagement pieces, current events, and business related content across their clients social channels, relieving them of the responsibility to do so.
Key Features:
Easy three-step onboarding process (sign up, business questionnaire, first batch of content within five business days)
Affordable pricing starting at $98 per month for 20 posts on one social channel per month
Pre-approval process to ensure the business owners approve of content before publishing
US-based team of content writers
Risk-free 7-day trial period
Pricing for 98 Dollar Social starts at $98 per month for one social channel and 20 posts and goes up to $198 per month for three social channels and 30 posts. Learn more about plans and pricing at https://98dollarsocial.com/
100 Pound Social
100 Pound Social is a UK-based social media and lead generation agency. The business was founded in 2017 and offers social media content creation, B2B lead generation, and blog writing services to clients across a variety of industries. They offer services directly to business owners but also have white label and referral programs to offer to agencies, entrepreneurs, or business owners.
Key Features:
Experienced in a variety of industries including finance, marketing, consulting, staffing and recruitment, professional training, and more
Plans starting at £100 including three posts per week to two social media platforms
Each client is assigned a dedicated content creator, editor, and customer success manager
Easy-to-use monthly review process to provide feedback and requests
Pricing starts at £100 for three posts to two platforms with the option to add more posts or platforms for an added cost. Find more pricing information at https://100poundsocial.com/plans/
The Decision Is Yours
As you can see, there are numerous options when it comes to white label vendors for you to work with. Each one offers a unique set of services, features, and pricing, so make sure you find one that fits your specific needs.
If you are on the hunt for a reliable white label partner, we encourage you to do your due-diligence in finding a solution that is right for you.