Articles
Articles on enterprise marketing, executive search, B2B podcasting and building companies.
273 articles: 249 current articles and 24 early essays and posts.
Latest articles
All 273 articlesAccount-based podcasting: a B2B decision guide
Decide whether account-based podcasting fits your B2B strategy, then plan the guest list, production and measurement around the buyers you want to reach.
AI pilots: run small, dated tests before you commit
Before committing budget to an AI program, run a small, dated pilot with a result named in advance. How to scope it, when to stop it, what to settle first.
Before you hire a CRO: learn your sales process first
A new sales leader can run and improve a sales process that works. What to write down before a CRO search, and how to hand over sales once they start.
Senior hire brief: what to define before the search
Before hiring a senior leader, define the outcome, authority and standards the role needs. Use the brief to assess candidates and plan the handover.
Executive content programs that keep a real voice
An executive's content is worth reading because it carries their judgment. Keep the thinking with the leader, systematize the rest and agree why it exists.
First 90 days of a senior hire: define success first
Give a new senior leader written day-90 success criteria, a staged handover and a date the role becomes theirs, then stay close without taking over.
Leadership Consultants and Coaching Firms Compared
Compare 15 leadership consulting and executive coaching firms by the work they do, the client evidence they publish and what to settle first.
L&D Consultants and Consulting Firms: 11 Compared
Compare 11 learning and development consulting firms by the job you need done, from L&D strategy to leadership programs, with each firm's client proof.
LinkedIn predictions from 2019, checked against its rules
In 2019 I made eight predictions about LinkedIn as a sales channel. Here is what LinkedIn's own pages show now, and what it means for your outbound plan.
Enterprise marketing
Positioning, creative, media, and the decisions behind a larger marketing program.
- Marketing strategy42 · 5 early
- Paid media & creators22
Executive search
Choosing search partners, defining leadership roles, and building the team a business needs.
B2B podcasting
Strategy, production, and promotion for a podcast with a clear business purpose.
Building companies
Firsthand writing about operating decisions, systems, and the work of building companies.
- Enterprise operations28
- Company building23 · 19 early