Top Crowdfunding, Kickstarter, and Indiegogo Video Production Companies in 2023
Indiegogo - a crowdfunding platform - says, “The best way to convey your idea and message it to the crowdfunding world is through a pitch video. Film campaigns that include a video raise three times more funds than those without.”
They should know.
And so it’s safe to say that high-quality crowdfunding videos are the most important tool in a successful crowdfunding campaign.
But they are expensive, so if you invest in one, you better make sure you choose the right company to make it. That is exactly why we wrote this article, and why now you won’t need to buy a book on Amazon about it.
What are crowdfunding, Kickstarter, and Indiegogo video production companies?
In case you don’t know, crowdfunding is exactly that - funding for an idea from a crowd that is usually made up of friends, family and those who believe in the idea. They are often used to fund a startup business, help an individual with some specific cause, or for some other good cause.
The idea is displayed on a crowdfunding platform on a campaign page and promoted to social media like Facebook and YouTube for exposure. It’s a way to receive small amounts of capital from many sources.
The Indiegogo or Kickstarter project needs to be displayed in a way that demonstrates why it is worthy of funding. To do this, the place where it sits requires good content, quality images and/or video that provides more information — especially if the idea is to gain momentum via social media and other online mediums. This is where Indiegogo and Kickstarter video production companies come into play.
To understand what an Indiegogo and Kickstarter video production company does, you first need to know what Indiegogo and Kickstarter campaigns do.
Indiegogo
This is a project on Indiegogo that was set up as a way to search for funders. You can see that it includes information about the product, how many investors are backing it, and a video demonstrating the idea.
Indiegogo is a platform that people can use to display their projects.
Kickstarter
When this screenshot was taken, Kickstarter campaigns totalled 525,249 projects that could be explored on the platform.
Like Indiegogo, Kickstarter is a crowdsourcing platform for creators and those who back the ideas presented. Creators present the project ideas, and backers fund the projects.
On this platform, creators set up a page to display the details of their idea using text, video, and images.
Crowdfunding video production companies are simply companies that produce crowdfunding video content to be used on a crowdfunding platform, such as Crowdcube, Indiegogo and Kickstarter.
How to choose the right company?
There is no shortage of video production companies, and generally speaking, you can use one from any location in the world (depending on the idea), so you really are spoilt for choice.
At the very least, every video pre- and post-production service should include the following basic process for crowdfunders:
Planning the project and understanding your target audience
Pre-production such as script writing and shot list
Post-production such as editing videos
However, as with all industries and companies, to find the one that is right for you, as well as the one that delivers the best value for your budget, there are some things you need to look for. You may not find everything on their website or even by talking to them, so we’ve lined up the tips you’ll need to make the best decision.
Let’s begin with the most obvious points.
While we’ve simplified things for you by providing the very best companies in the list below, you will still need to do some of your own homework. The first way of doing that is by checking out the websites of the companies that appeal to you.
Here’s what to check for in phase one of your research:
Creativity - look at their work. All of them should have a portfolio. Check their crowdfunding videos specifically.
Proven track record - look for client testimonials and case studies. However, we all know that the best stuff is put on websites, so be sure to look in other places besides their website (see below).
Rates - some of the companies below are aimed at entrepreneurs, and some are aimed at large corporations for corporate videos. If their rates are suitable for the small business owner, they should say something to that effect on their website.
Now that phase one of your research has been conducted, and you’ve filtered out some that may not be the right fit, here are some tips about how to further narrow it down.
Communication and planning are key
For crowdfunding videos to be effective, communication between yourself and the production company is the be-all and end-all. Planning is the key, and this is step one of the process.
They must ask questions at every point. The problem is that before you give the green light to work on your project, you can't ask them about their communication process, because they will all say the same thing. So you have to test them.
Here’s how to test whether they will be good with planning or whether you should be concerned. First, review their show reel or crowdfunding campaign samples to find something similar to what you would like. Then, ask them questions about the process involved in achieving that particular promotional video.
Test the company by asking for a quote. If they provide a quote without asking questions, that’s a red flag.
Get real references
To get genuine references, simply jot down a few names of the companies of videos you like while you are reviewing their portfolio. When interviewing the prospective video company, ask if they will give you the contact information of the past clients for those specific videos. If they don’t want to, that’s another big red flag.
Read Google reviews, checking what client spokespersons say about the brand’s expertise and passion, as well as write-ups about meeting deadlines. These will be the most trustworthy, because every company puts their best foot forward on their website.
Our last tip? Work with an agency whose people you like.
How much does a crowdfunding video cost?
It’s difficult to say how much a crowdfunding video will cost to produce, and we recommend getting a quote from professional video production companies.
But we can give you an idea of what influences price... a three-minute video can vary greatly in how long it takes to produce. One video may cost $4,000, but another which takes a lot longer to create may end up costing $10,000. The cost depends on what has to be filmed and how much time is needed in post-production.
This is what influences cost — obviously, the more the video production company needs to do, the greater the expense:
Concept and storyboard
Motion graphics
How much project management is required, and how many resources are needed in the video team
Type of film crew
Commercials
Promotional videos
How much time is needed for shooting
Whether special equipment is needed
Cost of production studio or location, and location scouting costs
If props, casting actors or models are needed for the shoot
Hair and makeup
Post-production costs
Here’s a handy video production cost calculator by One Market Media.
Top crowdfunding, Kickstarter, and Indiegogo video production companies
Double Jump Media
Double Jump Media offers a 30-minute free consultation to discuss your product launch deliverable.
On their website, find samples of their Indiegogo and Kickstarter video production work, and the logos of the companies they’ve served. These videos are great inspiration for your pitch video.
Contact them for rates about launching your product with an effective video.
Start Motion Media
Start Motion Media in San Diego produces rewarding videos for startups.
It is an award-winning production company in SF, DEN, and NYC, and you can find their Kickstarter video portfolio on their site, as well as client testimonials, reviews and the awards they’ve won.
Get in touch with them for pricing costs.
Sparkhouse
Based in Orange County, the Sparkhouse team produces videos for clients all around the world.
On their website, find their portfolio, reviews, and case studies.
Contact them for pricing.
TopLineFilm
Based in London, but with clients all over the world, TopLineFilm is another award-winning video producer. On their website, find the companies they have served, as well as a portfolio of their work including crowdfunding videos and testimonials.
Contact them for pricing.
Hilo Pictures
Hilo Pictures claims that they can produce crowdfunding videos in half the time it takes their competitors because of the process they follow to do a great job. Of course, this means that the rate should therefore be a little more affordable than their competitors’ too.
Check out their portfolio, FAQ, reviews, and the process they follow on their website.
Ezra Productions
Situated in Los Angeles and New York, Ezra Productions creates advertising, promotional and branded crowdfunding videos for Indiegogo and Kickstarter projects, that speak to the heart and mind of the target audience.
On their website, you can find audio samples of their work.
New Focus Films
Driven not by your business, but rather by your target audience, Colorado-based New Focus Films offers inspirational crowdfunding video production services. Their differentiating factor is that they are not only quality video producers, but also marketers.
On their website, find their portfolio and what you can expect to pay depending on what you want. Good news: they allow you to pay over two installments, which may be helpful.
Beverly Boy
Beverly Boy are creators of full-fledged large production videos.
On their video studio website, find testimonials and a portfolio of their work.
Drop Studio
Taking a different approach to other video production companies, Drop Studio is a complete crowdfunding agency with a proven track record. They also offer potential investors research, campaign consulting and pitch video deck support.
Peruse testimonials and their portfolio, and find pricing details on their site.
AD.JUST
The most successful marketing campaigns require high creativity and strategic planning, both of which AD.JUST uses as their unique differentiating factor.
Based in Orlando and Los Angeles, this high quality video content production agency specializes in crowdfunding campaigns for startups.
Check out their FAQ, and even get an idea of how much it will cost by visiting their website.
Ethos Media
Based in Dallas/Fort Worth, Texas, Ethos Media offers video services nationwide for crowdfunding campaigns.
They produce videos, and their services include customizing your video to the specific platform you intend to market on, such as Indiegogo and Kickstarter. Utilising partnerships, they can also help you with promotion campaign investments that create news articles for cross-linking to your campaign page, as well as create awareness of your new product.
Independent Media
Twenty years of experience and awards gives Independent Media the cinematographer’s eye to even the most technical subjects.
Review their imagery, viewers testimonials, portfolio of work, and request a quote for your commercial project.
Luma Creative
Helping you craft your story with start motion media graphics, Luma Creative, based in San Francisco and serving the greater Bay area, says that their storyteller quality separates them from other cinematography competitors.
On their website, you can check out their portfolio, what process they use and the clients they've worked with. Request a quote to find out pricing for videographer creative talent and B-roll.
Storyboard
Storyboard is a full service corporate video production agency that creates startup, new product and fundraising videos, among other things.
On their website you can find samples of their work, and request a quote for an engaging, results-driven video.
Black Tent
Black Tent is an award-winning video production company in Cincinnati. Their clients include global brands, Fortune 500 companies, agencies, small businesses and nonprofits.
On their website, find their portfolio and get a quote to request a successful campaign.
Spartaq
Spartaq’s tagline is “using video to create results.” They also state that they solve specific problems such as sales and recognition. They understand that people support crowdfunding projects based on emotion more than anything else.
On their website, you can check out their work and request a quote for a successful crowdfunding campaign.
Kickstarter Video
Based in Northern California, Kickstarter Video produces videos that make money, and as per their name, they specialise in Kickstarter and Indiegogo crowdfunding video production.
Their differentiating factor is that they are not only creators of compelling videos, but rather that they use video as a method of internet marketing, which seems slightly different to what their competitors focus on. Also, their target audience are crowdfunders and entrepreneurs, which is also a lot more specific than the larger audience most of their competitors target.
Pocket Creatives
Using modular pricing (i.e. you pay only for what you need) means that Pocket Creatives in the UK is an attractive choice for entrepreneurs and start-ups as their fees are affordable.
Find samples of their work and pricing structure on their website.
Glass & Marker
Glass & Marker, a video production team, allow their work to do the talking for them. They boast a wide range of content, so please consult their website, or contact them for more information.
Mikhail Agency
Mikhail Agency, based in Culver City, CA, produces video content based on past analytics. On their website, you can find samples of their work as well as their 2019 agency ads reel.
Get in touch for a quote.
Hunt House Pictures
Hunt House Pictures, based in Santa Monica, CA, was founded by USC Cinema graduates Jack Murgatroyd and Edwin Eversole. They’ve grown into a full-service production company that explores different ways of telling a story.
Find samples of their work on their website, then contact them for pricing.
Canyon Drive Productions
Canyon Drive Productions is an award-winning video production agency that uses high-level camera and photography equipment on par with Hollywood standards. This production company has contacts with Hollywood casting agents, so if the Ingiegogo or Kickstarter video cost budget is no problem, they can also use talent of your choice to make your video pop.
Get in touch for a quote.
Planet Nutshell
Planet Nutshell is located in Cambridge, MA and specializes in creating stories by video.
Review their 2020 agency reel, samples of their work and client testimonials on their website.
Request a quote if you like what you see.
Circa3
Interestingly, Circa3 chose Ogden, Utah, as their home base because it has everything needed for the best outdoors shoots of the highest quality. They are located very close to Salt Lake City and Southern Utah’s “Mighty 5” National Parks.
Contact them for a quote.
Red Cube
Red Cube is a creative agency that offers video production for crowdfunding projects.
On their website, find samples of their crowdfunding work along with a long list of clients. Request a quote if you think they’re a good fit for your campaign.