Top 16 Influencer Databases to Boost Your Campaigns in 2024
Finding the right influencers can elevate your brand to new heights, but where do you start?
Navigating the vast sea of social media personalities is no small feat.
You need a streamlined way to identify and connect with influencers who align perfectly with your brand's image and goals.
You're in the right place if you're looking for a solution to simplify your influencer marketing efforts.
In this article, we explore the top 16 influencer databases that can transform your approach:
Key App Features: Discover the tools and functionalities that set each database apart.
Pros: Learn about the benefits and strengths of using each influencer database.
Cons: Understand potential drawbacks and limitations.
Who Is the App For?: Find out which database best matches your specific needs, whether you're a small business or a large enterprise.
Pricing Plans: Get detailed information on subscription costs and what each plan offers.
Keep reading to find the perfect influencer database that meets your marketing needs and budget.
TL;DR: Top Influencer Databases
inBeat: Best overall for its robust functionality and ease of use, inBeat is an Instagram and TikTok influencer database that excels in connecting brands with influencers across various channels. It offers detailed influencer search and analytics tools, campaign management, and insightful analytics to maximize influencer marketing strategies.
Collabstr: Provides an advanced influencer marketing platform for brands to find, connect, and negotiate directly with influencers across major social media networks. Its streamlined interface and secure transaction features make it a reliable choice for businesses of all sizes.
HypeAuditor: Focused on authenticity, HypeAuditor offers advanced audience analytics and a comprehensive database that helps brands avoid influencer fraud and ensure effective collaborations. Ideal for data-driven marketing strategies.
Lefty: Tailored for large-scale influencer campaigns, Lefty is an excellent influencer tool that integrates a powerful search bar with campaign management features to enhance the efficiency of influencer marketing efforts, particularly suitable for big brands and agencies.
Heepsy: Offers a vast database with over 9 million influencers and a broad range of powerful filtering tools to refine search results according to specific needs, from follower count to engagement rates, making it a versatile tool for various marketing needs.
1. inBeat - Top Influencer Database
inBeat is a top influencer database, merging high-quality influencer discovery tools with precision and ease.
It offers a powerful platform designed to help brands and marketers identify and collaborate with micro-influencers across various social media platforms.
With a focus on delivering measurable ROI, inBeat simplifies the process of influencer marketing by providing targeted search capabilities and robust analytics.
The database stands out by offering curated lists of real influencers that can be filtered based on niche, engagement rate, and demographics.
As the leading choice in our list, inBeat’s dedication to quality and effectiveness places it at the forefront of influencer marketing tools.
Key Features:
Advanced Filters: Search influencers by keywords, demographics, engagement rate, and more.
Campaign Management: Tools to help you manage and track campaigns from start to finish.
Analytics and Reporting: Gain insights with detailed analytics on campaign content & performance.
Curated Lists: Access hand-picked influencers known for their effectiveness in specific niches.
Multi-Platform Support: Find ideal influencers across major social networks, including Instagram, TikTok, and YouTube.
Pros:
Highly Targeted Searches: Makes it easier to find preferred influencers who align with brand values and campaign goals.
User-Friendly Interface: Simplifies the planning and execution of influencer campaigns.
Effective Campaign Tracking: Provides detailed reports that help in measuring the success and ROI of campaigns.
Cons:
Free Trial Restrictions: The availability of social media influencers and search functionalities is restricted in the free version.
Who Is inBeat For?
Brands targeting Gen Z and millennial audiences on TikTok and Instagram.
Marketers seeking high-engagement campaigns with micro-influencers.
Businesses looking for a comprehensive influencer marketing solution.
Pricing Plans:
Starter Plan: Suitable for new brands testing the waters with influencer marketing.
Professional Plan: Designed for small to medium businesses looking for extended features and higher influencer outreach.
Enterprise Plan: Tailored for large businesses and agencies requiring comprehensive campaign management and advanced analytics.
2. Collabstr
Collabstr is a comprehensive influencer marketplace designed to simplify the process of influencer marketing for brands and creators alike.
It offers a direct platform where brands can search, connect, and transact with influencers across major social media platforms like Instagram, TikTok, and YouTube.
With its user-friendly interface, Collabstr emphasizes secure transactions and payment management, ensuring funds are held until content delivery is approved.
The platform is distinguished by its no upfront cost policy and the vetting of all influencers to guarantee quality and professionalism.
Trusted by over 40,000 brands, Collabstr streamlines influencer marketing by offering tools for direct communication and secure payment management.
Key Features:
Search Influencers: Extensive search options to find influencers across multiple social media platforms.
Secure Transactions: Payments are held securely until the completion of the transaction to ensure satisfaction.
Direct Communication: Features instant chat allowing brands to negotiate and discuss directly with influencers.
Vetted Influencers: All influencers are thoroughly vetted to ensure authentic followers and engagement.
No Upfront Costs: Access the platform and search for influencers without any initial fees.
Pros:
Ease of Use: User-friendly interface makes it easy to navigate and manage campaigns.
Secure Payments: Enhanced security for transactions builds trust and reliability.
Quality Assurance: The vetting process for influencers ensures high-quality content.
Cons:
Limited to Social Media Platforms: Mainly focuses on Instagram, TikTok, and YouTube, which might not cover all marketing needs.
Transaction Fee: Charges a 15% transaction fee on sales, which might affect budget considerations for some brands.
Who Is Collabstr For?
Collabstr is suited for businesses of all sizes, from small startups to large enterprises, looking to leverage influencer marketing to enhance their brand's visibility and engagement. It’s especially beneficial for companies seeking to tap into international markets through a diverse pool of influencer partnerships.
Pricing Plans:
Collabstr operates on a transaction-based pricing model where using the platform to search and engage with influencers incurs no upfront costs. Despite not offering payment plans, they charge a 15% fee on each transaction made through the platform. This setup is beneficial for brands that prefer a pay-as-you-go approach to budget management in influencer marketing.
3. HypeAuditor
HypeAuditor offers a robust Influencer Discovery tool that acts like a specialized search engine for finding influencers across multiple social media platforms including Instagram, TikTok, YouTube, Twitch, and Twitter.
With a database of millions of influencers, HypeAuditor focuses on delivering quality and authenticity by vetting influencers for genuine engagement and follower authenticity.
The platform provides powerful search filters that allow brands to tailor their influencer searches to match precise demographics, engagement rates, and niche relevance.
HypeAuditor's approach is designed to streamline the influencer selection process, making it easier for brands and agencies to find the perfect match for their marketing campaigns.
Key Features:
Advanced Search Filters: Refine searches by platform, audience demographics, engagement stats, and more.
Audience Quality Score (AQS): Evaluate influencer audience authenticity to avoid fraud.
Influencer Vetting: Every influencer is checked for credibility and genuine engagement.
Performance Metrics: Assess influencer performance using detailed metrics like engagement rate and follower growth.
List Organization: Create and export customized lists of influencers for efficient campaign management.
Pros:
Comprehensive Database: Access to a vast network of vetted influencers across various platforms.
Detailed Analytics: Insights into influencer performance help in making informed decisions.
Filter Precision: Ability to narrow down influencer searches to very specific criteria enhances campaign relevance.
Cons:
Complexity for New Users: Newcomers to influencer marketing might find the array of options and data overwhelming.
Cost for Premium Features: While basic searches are free, advanced features and deeper insights require a paid subscription.
Who Is the Tool For?
HypeAuditor is ideal for brands, marketing agencies, and businesses of any size that are looking to enhance their influencer marketing strategies by partnering with genuine influencers. It caters to those who need a reliable way to filter through potential influencers with precision and want to ensure the authenticity of their marketing collaborations.
Pricing Plans:
HypeAuditor offers a tiered pricing structure. Basic features are free, but a subscription is required for comprehensive access to audience demographics, advanced search capabilities, and in-depth influencer information.
3. Lefty
Lefty.io provides a comprehensive influencer marketing platform tailored for brands and agencies aiming to enhance their influencer campaigns through robust analytics and streamlined workflows.
The platform boasts a large and frequently updated database of influencers across all major social networks, including prominent Chinese platforms, ensuring a wide range of global and diverse profiles.
With advanced tools for influencer discovery, campaign management, and performance tracking, Lefty enables users to identify the right influencers, manage relationships, and measure ROI effectively.
Its user-friendly interface supports smart filtering and detailed influencer analytics, making it easier for users to reach their target audience and optimize their influencer interactions.
Key Features
Extensive Influencer Database: Access to millions of influencer profiles across multiple social platforms.
Smart Filtering Options: Find influencers using detailed criteria like demographics, interests, audience analysis, and performance metrics.
Campaign Management Tools: Simplify campaign creation and content approvals and track performance with comprehensive tools.
Data Centralization: Manage all influencer relationships and campaign objectives in one place.
Social Commerce Integration: Link e-commerce platforms directly for efficient influencer-driven sales.
Pros:
Comprehensive Coverage: Broad access to influencers worldwide, including niche markets.
Data-Driven Insights: Detailed influencer analysis help in making informed decisions and improving future campaign outcomes.
Efficient Workflow Management: Streamlined processes for campaign and influencer management save time and reduce complexity.
Cons:
Complexity for New Users: The breadth of features and data might be overwhelming for new users without prior experience.
Cost Transparency: Detailed pricing information is not readily available, requiring potential users to request a demo for custom quotes.
Who Is the Lefty For?
Lefty is designed for marketing agencies and brands that require a sophisticated platform to manage large-scale influencer campaigns. It is particularly beneficial for organizations that need to centralize their influencer marketing efforts, track detailed performance metrics, and engage with influencers across multiple social media platforms globally.
Pricing Plans:
Lefty.io offers customized pricing plans based on the specific needs and scale of the user's influencer marketing programs.
4. Bazaarvoice
Bazaarvoice offers a robust influencer marketing platform designed to enhance the effectiveness of brand campaigns through detailed analytics and sophisticated influencer management tools.
As part of their suite, Bazaarvoice integrates advanced AI technologies to simplify finding and managing content creators across various social media platforms.
This platform allows brands to deeply understand influencer audiences through detailed demographic and performance data, ensuring that the influencers align well with the brand’s target audience.
The system is geared towards optimizing user-generated content (UGC) and improving shopper experiences, making it a comprehensive tool for modern digital marketing strategies.
With real-time content updates and advanced filtering options, Bazaarvoice provides a dynamic environment for brands to manage and execute influencer campaigns efficiently.
Key Features:
Extensive Influencer Database: Access to a vast network of influencer profiles with detailed analytics.
Advanced Filtering: Utilize AI-driven tools to find influencers by demographic, influence, and engagement metrics.
Campaign Management: Simplified campaign tools allow for easy creation, management, and tracking of influencer activities.
Real-Time Analytics: Immediate insights into campaign performance and influencer effectiveness.
UGC Optimization: Tools designed to leverage user-generated content effectively across marketing channels.
Pros:
Comprehensive Platform: Integrates various aspects of influencer marketing from discovery to campaign execution and analysis.
Data-Driven Insights: Helps brands make informed decisions with advanced analytics on influencer performance and campaign impact.
User-Friendly Interface: Designed for ease of use to streamline the management of influencer relationships and campaign workflows.
Cons:
Complexity: The wide range of features and data can be overwhelming for users new to influencer marketing platforms.
Cost: As with many robust platforms, the cost may be a consideration for smaller businesses or those with limited budgets.
Who Is the Bazaarvoice For?
Bazaarvoice is ideally suited for large brands and retailers that require a sophisticated platform to handle extensive influencer marketing campaigns across multiple channels. It's also well-suited for agencies that manage influencer relationships and campaigns for multiple clients, offering scalable solutions that can grow with the agency’s needs.
Pricing Plans:
They offer customized pricing based on the client's needs and scale of use.
5. Modash.io
Modash.io offers a robust influencer database designed to streamline the influencer marketing process for brands and agencies.
With over 250 million influencer profiles across Instagram, YouTube, and TikTok, Modash provides one of the most comprehensive resources for finding influencers.
The platform features advanced filtering tools that allow users to find the perfect influencer match based on specific audience demographics, engagement rates, and other key performance indicators.
Modash is praised for its user-friendly interface and effectiveness in helping users quickly identify and connect with relevant influencers for their marketing campaigns.
Key Features:
Extensive Influencer Database: Access to over 250 million profiles across multiple social platforms.
Advanced Filtering: Robust search capabilities to find influencers by demographics, engagement, and more.
Influencer Monitoring: Track influencer performance and campaign effectiveness in real-time.
Bulk Operations: Easily manage and organize influencers into lists, facilitating scaled campaign management.
API Access: Integrate influencer data seamlessly with other marketing tools.
Pros:
Large Database: Vast influencer selection makes finding the right match easier.
Detailed Analytics: Comprehensive insights into influencer performance help optimize campaign strategies.
Ease of Use: User-friendly interface and efficient search tools streamline the influencer selection process.
Cons:
Cost: Starting at a higher price point may be prohibitive for smaller businesses or those new to influencer marketing.
Information Overload: The extensive data and options might overwhelm new users without prior experience in influencer marketing.
Who Modash For?
Marketing agencies and brands of all sizes running influencer campaigns.
Businesses looking for a comprehensive influencer discovery and management solution.
Anyone who wants to target specific demographics and interests with their influencer marketing.
Pricing Plans:
6. Storyclash
Storyclash is an advanced AI-powered influencer marketing tool that simplifies the process of finding and managing influencers on multiple platforms, such as Instagram, TikTok, YouTube, Twitter, and Twitch.
This platform is designed to streamline influencer discovery, campaign tracking, and performance analysis, making it a comprehensive solution for brands and agencies aiming to leverage influencer collaborations effectively.
Storyclash stands out for its ability to track influencer content in real time, including Instagram Stories, beyond the typical 24-hour limit, offering detailed analytics and competitor insights.
Storyclash stands out for its ability to track influencer content in real-time, including Instagram Stories beyond the typical 24-hour limit, offering detailed analytics and competitor insights.
It supports brands in making data-driven decisions by providing tools to monitor KPIs, track brand mentions, and analyze the success of influencer campaigns.
Key Features:
AI-powered Influencer Discovery: Utilizes advanced algorithms to find creators that align with brand values.
Real-time Content Tracking: Monitors all forms of influencer content across multiple social media platforms.
Competitor Analysis: Enables brands to spy on competitors’ influencer activities and strategies.
Advanced Reporting: Generates cross-platform reports to measure influencer campaign effectiveness.
Integrated CRM: Manages influencer relationships and campaigns from a centralized platform.
Pros:
Comprehensive Tracking: Offers extensive monitoring capabilities, including the ability to view expired Instagram Stories.
User-friendly Interface: Designed for ease of use, facilitating quick navigation and efficient campaign management.
Robust Analytics: Provides detailed metrics to help brands optimize their influencer strategies and ROI.
Cons:
May not be ideal for those solely looking for basic influencer contact information.
Pricing might be steeper for smaller businesses compared to basic influencer databases.
Who Is Storyclash For?
Brands and agencies running ongoing influencer marketing campaigns.
Businesses seeking an all-in-one platform for influencer discovery, collaboration, and campaign management.
Those who value data-driven insights to optimize influencer marketing efforts.
Pricing Plans:
7. Feedspot
Feedspot's Influencer Database offers a comprehensive platform designed to help brands find and connect with influencers across various niches.
With access to over 100,000 active influencers in more than 1,500 niche categories,
Feedspot provides a valuable resource for brands looking to enhance their marketing campaigns through targeted influencer partnerships.
The database is structured to facilitate easy discovery of influencers through refined searches, enabling brands to pinpoint influencers by niche, follower count, and engagement metrics.
Feedspot also offers the option to receive influencer data in a convenient Excel or CSV format, simplifying the process of managing and contacting potential influencer partners.
Key Features:
Extensive Influencer Listings: Access to a large number of influencers across multiple categories.
Customizable Searches: Ability to search for influencers based on specific criteria.
Data Export Options: Provides influencer data in Excel or CSV formats for easy management.
Niche Categorization: Influencers are categorized into over 1,500 niches for targeted searches.
Pros:
Wide Range of Influencers: A large database allows for finding influencers in highly specific niches.
Ease of Use: Simplified search and data export options make the platform user-friendly.
Custom Data Retrieval: Ability to request specific types of influencer data tailored to marketing needs.
Cons:
Information Overload: The vast amount of data can be overwhelming without effective filtering.
Potential for Outdated Information: As with any large database, there's a risk of encountering outdated or inaccurate data.
Who Is Feedspot For?
Feedspot's Influencer Database is suited for brands and marketing agencies that need to access a wide range of influencers across various niches. It is particularly useful for those who require specific influencer information to tailor their marketing campaigns effectively.
Pricing Plans:
Feedspot offers a free plan with access to basic influencer data. Paid plans start at $1 per influencer contact (email) and scale based on the number of contacts needed.
8. Insense
Insense is a dynamic influencer marketing platform that facilitates discovering and managing influencers and user-generated content (UGC) across various social media channels.
Designed to streamline the process of influencer marketing, Insense allows brands to easily find, connect, and collaborate with content creators that match their campaign needs.
With a focus on both UGC and whitelisted creator ads, Insense serves as an all-in-one platform supporting campaign management from start to finish.
The platform offers detailed creator profiles, enabling brands to select the most suitable influencers based on detailed analytics, including past performance and audience engagement.
Key Features:
Extensive Creator Marketplace: Access to over 20,000 vetted UGC creators and micro-influencers.
Advanced Filtering Options: Enables brands to find creators based on specific criteria such as language, category, and audience demographics.
Campaign Management Tools: Facilitates the entire campaign process, from creative briefs to final content delivery.
Direct Communication: Brands can directly contact creators within the platform, streamlining collaboration.
Whitelisting and Creator Ads: Allows brands to run ads directly from creators' handles for authentic engagement.
Pros:
Comprehensive Search Capabilities: Easily find influencers who align with brand values and campaign goals.
Streamlined Workflow: From finding creators to campaign execution, everything can be managed within the platform.
Real-Time Campaign Tracking: Monitor the effectiveness of campaigns and make data-driven decisions.
Cons:
Complexity for New Users: The wide range of features and options might be overwhelming for newcomers to influencer marketing.
Cost Structure: While offering robust features, the pricing may be a consideration for smaller brands or those with limited budgets.
Who Is the Tool For?
Insense is particularly suited for direct-to-consumer (DTC) brands, Amazon sellers, and growth agencies that require a robust tool for managing large-scale influencer campaigns. The platform is designed to support both small and large businesses looking to leverage UGC and influencer collaborations effectively.
Pricing Plans:
9. Influencity
Influencity offers a versatile influencer database designed for brands and agencies to manage influencer relationships effectively.
It functions like a CRM specifically tailored for influencer marketing, allowing users to organize and update creator information seamlessly.
The platform supports detailed customization to align with various marketing needs and facilitates efficient communication and campaign management through integrated tools.
With its robust filtering options, Influencity enables users to sort influencers by multiple criteria, enhancing the precision of campaign targeting.
Key Features:
Customizable Database: Tailor the influencer database to specific needs with customizable data properties.
Advanced Filtering: Sort influencers by audience size, location, interests, and more.
Influencer Relationship Management (IRM): Manage all influencer interactions within a single platform.
Bulk Communication Tools: Send emails and manage contacts efficiently.
Campaign Management: Oversee the entire lifecycle of influencer campaigns from initiation to completion.
Pros:
High Customizability: Adapt the database to fit precise marketing strategies.
Comprehensive Management Tools: From discovery to campaign execution, all tools are integrated.
Scalability: Suitable for managing large numbers of influencers without losing personal touch.
Cons:
Complexity: The range of features may be overwhelming for new users.
Initial Setup Time: Customizing and setting up the database may require a significant upfront time investment.
Who Is the Tool For?
Brands and agencies running frequent influencer marketing campaigns.
Businesses seeking a highly customizable influencer discovery and management solution.
Pricing Plans:
Influencity provides pricing details on request, with options likely tailored to the scale of use and specific features required by the organization.
10. Heepsy
Heepsy is a comprehensive influencer database designed to streamline influencer marketing on various platforms, including Instagram, YouTube, and TikTok.
The platform offers powerful search capabilities, allowing users to discover and connect with over 9 million influencers using detailed filters such as category, engagement, and authenticity.
Heepsy simplifies influencer outreach and campaign management, making it easy for brands to organize influencer lists, communicate in bulk, and track campaign performance.
The platform also emphasizes safety, with features designed to verify influencer authenticity. This ensures brands can avoid fraudulent profiles and collaborate with genuine influencers.
Key Features:
Extensive Influencer Search: Access a database of over 9 million influencers with detailed search filters.
Customizable Lists: Organize influencers into lists that can be customized and easily managed.
Bulk Outreach: Contact multiple influencers simultaneously through bulk messaging features.
Authenticity Checks: Filters to verify the authenticity of influencers to prevent fraud.
Detailed Analytics: Track engagement and analyze the performance of influencers and campaigns.
Pros:
Broad Access to Influencers: Large database with extensive filtering options for precise influencer targeting.
Efficient Campaign Management: Tools for managing communications and campaigns streamline the workflow.
Safety Features: Authenticity checks provide security against collaborating with fake influencers.
Cons:
Overwhelming Options: The extensive features and options can be overwhelming for new users.
Potential for Information Overload: The depth of data available may require a steep learning curve for effective utilization.
Who Is Heepsy For?
Heepsy is ideal for brands, agencies, and marketers looking for a robust platform to manage influencer relationships and campaigns across multiple social media platforms. It is particularly beneficial for those who need detailed search capabilities and value the assurance of influencer authenticity.
Pricing Plans:
11. Lionize
Lionize is an AI-powered influencer marketing platform designed to optimize every step of the process, from discovery to campaign execution and analysis.
The platform utilizes advanced algorithms to streamline the identification and recruitment of influencers, making it an efficient tool for brands looking to enhance their marketing strategies.
Lionize focuses on creating a user-friendly experience that automates many tedious tasks associated with influencer marketing, such as communication, tracking, and payment.
With its commitment to using cutting-edge technology, Lionize offers brands a dynamic and responsive tool that adapts to their specific needs and goals.
Key Features:
AI-Driven Influencer Recruitment: Automated systems that identify and recommend influencers based on brand needs.
Comprehensive Management Tools: Includes features for managing campaigns, communications, and payments all in one platform.
Detailed Analytics and Reporting: Tracks performance metrics and provides insights into campaign effectiveness.
Customizable Influencer Search: Users can specify criteria to find the best match for their campaigns.
Risk-Free Engagement: Offers a success-based partnership, meaning brands pay only for satisfactory campaign results.
Pros:
Efficiency in Sourcing Influencers: Using AI to find and suggest suitable influencers saves time.
Ease of Use: Streamlines the management of influencer relationships and campaign metrics.
Cost-Effective: Payment structures based on campaign success mitigate financial risks.
Cons:
Complexity of Features: Might be overwhelming for new users or small businesses unfamiliar with such advanced tools.
AI Dependency: Heavy reliance on technology may not always capture the nuanced needs of every brand or campaign.
Who Is Lionize For?
Lionize is ideal for medium to large brands and marketing agencies looking for a robust, all-in-one influencer marketing solution. It is particularly suitable for those who prefer a hands-off approach while still demanding high levels of control and insight into their campaigns.
Pricing Plans:
Lionize offers a variety of pricing plans, tailored to the size and scope of the client’s needs. Specific pricing details are available upon request through their platform, accommodating everything from small startups to large enterprises looking for comprehensive influencer marketing strategies.
12. InfluencersFriend
InfluencersFriend offers a robust platform designed to streamline influencer marketing by providing a meticulously curated database of influencers.
This platform emphasizes efficiency and precision, allowing users to filter potential influencer partners by niche, followers, location, and platform.
With a strong focus on customization and detailed influencer selection, InfluencersFriend caters to brands looking to enhance their marketing strategies through targeted influencer partnerships.
Their approach combines advanced filtering options with hands-on management tools to ensure campaigns run smoothly and effectively.
Key Features:
Extensive Influencer Database: Access to over 47,000 influencers meticulously selected since 2016.
Customizable Filtering Options: Users can search influencers based on niche, follower count, location, and chosen platforms.
Airtable and Notion CRM Templates: Tools to efficiently manage influencer interactions and campaign details.
Expert Partnership Management: Services include influencer outreach and negotiation managed by experienced professionals.
Early Access Pricing: Special early access pricing is available, enhancing affordability for early subscribers.
Pros:
Comprehensive and Curated Database: Ensures high-quality influencer matches tailored to specific marketing needs.
Detailed Management Tools: Streamlines the process of influencer campaign management, saving time and resources.
Cost-Effective Solutions: Early access offers and the avoidance of expensive third-party software make it an economical choice.
Cons:
Limited Early Access: Special pricing and access might be limited, potentially excluding some interested parties after initial spots are filled.
Reliance on Specific Platforms: While the integration with Airtable and Notion is beneficial, it might not align with all users' preferences or existing systems.
Who Is InfluencersFriend For?
InfluencersFriend is suitable for marketing agencies, brands, and professionals who require a detailed and efficient system to manage influencer relationships and campaigns. It is especially beneficial for those who appreciate a hands-on approach to influencer marketing and those looking to integrate their efforts with Airtable or Notion.
Pricing Plans
InfluencersFriend offers early access to their influencer database and CRM templates starting at $19 for the database and $9 for the CRM access, limited to the first 100 sign-ups. This early pricing provides a cost-effective opportunity for users to leverage comprehensive influencer marketing tools.
13. Influencer DNA
Influencer DNA offers a targeted influencer search tool that caters to brands looking to enhance their influencer marketing strategies.
This platform provides an extensive database of influencers, each thoroughly vetted and equipped with over 100 data points to ensure compatibility and quality for marketing campaigns.
With its advanced search features, Influencer DNA allows users to sift through potential influencer partnerships efficiently, streamlining the process of connecting with the right creators.
The service integrates seamlessly with communication tools like WhatsApp and Gmail, making the outreach process as straightforward as possible.
Designed to foster long-term, authentic collaborations, Influencer DNA emphasizes building relationships that resonate with brand values and campaign goals.
Key Features:
Extensive Influencer Database: Access to a handpicked database with detailed profiles including 100+ data points per influencer.
Advanced Search Capabilities: Users can filter influencers by niche, location, platform, and more.
Integrated Communication Tools: Easy outreach through integrated WhatsApp and Gmail functionalities.
Detailed Influencer Analytics: Provides comprehensive data to assess influencer compatibility and potential ROI.
User-Friendly Interface: Designed to simplify the process of finding and managing influencer relationships.
Pros:
High-Quality Influencer Matches: The detailed vetting process ensures only credible and suitable influencers are included.
Ease of Use: The integration of communication tools simplifies the process of contacting influencers directly.
Customizable Searches: Advanced filtering helps pinpoint exactly the right influencers for specific campaigns.
Cons:
Potential Overload of Options: The extensive data points and large number of influencers might overwhelm some users.
Dependence on Platform Updates: As the platform evolves, users must adapt to interface changes and updates that might affect their workflow.
Who Is Influencer DNA For?
Brands and agencies running influencer marketing campaigns in European markets, particularly Netherlands & Belgium.
Businesses looking for a targeted approach to influencer discovery within a specific region.
Pricing Plans:
14. SocialVex
SocialVex offers a robust influencer marketing platform that simplifies the process of finding and engaging with influencers across major social media channels like Instagram, YouTube, and TikTok.
The platform automates the search and outreach process, enabling users to efficiently discover influencers by utilizing advanced search filters like hashtags, demographics, and niche categories.
SocialVex is designed to save time and reduce costs associated with influencer marketing by eliminating the need for manual searches and extensive team efforts.
With daily updates and a comprehensive database, the platform ensures that businesses have access to the most relevant and effective influencers for their marketing campaigns.
Key Features:
Automated Influencer Discovery: Quickly find influencers using specific hashtags, categories, or demographic filters.
Direct Messaging: Integrated messaging system for easy communication with influencers.
Email and CSV Export: Export influencer data for external use.
Daily Updates: The platform regularly updates its database to include new influencers and ensure accuracy.
Multi-Platform Support: Covers various social media platforms, enhancing the scope of campaigns.
Pros:
Efficiency: Automation significantly cuts down the time required for influencer discovery and outreach.
Cost-Effective: Reduces the need for large marketing teams or external agencies.
Scalability: Facilitates handling large volumes of influencer interactions and campaigns.
Cons:
Platform Limitations: Initially, features might be limited to certain social media platforms.
Complexity: New users may require time to familiarize themselves with the extensive features and tools offered.
Who Is the Tool For?
SocialVex is suitable for social media agencies, brands, and marketers who require efficient tools to manage large-scale influencer campaigns across multiple platforms. It is especially beneficial for those looking to streamline their processes and reduce overhead costs associated with influencer marketing.
Pricing Plans:
SocialVex offers a monthly membership program with unlimited access to all their influencer marketing tools, including the database and analytics features.
15. Aspire
Aspire provides a comprehensive influencer marketing platform that combines a robust influencer search engine with a creator marketplace to streamline the process of finding and collaborating with influencers.
The platform is designed to support both outbound and inbound discovery, allowing brands to either search for influencers or have influencers apply directly to campaigns.
With advanced social listening tools, Aspire also enables brands to discover ambassadors and brand fans who are already engaging with their products.
This dual approach, supported by detailed analytics and integrated campaign management tools, makes Aspire a versatile choice for e-commerce brands looking to leverage influencer marketing for enhanced sales and brand awareness.
Key Features:
Influencer Search Engine: Search across multiple social platforms including Instagram, TikTok, Pinterest, YouTube, and Facebook.
Creator Marketplace: Creators can apply to campaigns, allowing brands to receive inbound applications.
Social Listening: Identify and engage with people already discussing your brand.
Influencer Insights: Access detailed analytics on influencer performance and audience demographics.
Advanced Filtering: Refine influencer searches by location, industry, engagement metrics, and more.
Pros:
Efficiency: Speeds up the process of finding and vetting influencers through automation and advanced search options.
Depth of Data: Offers comprehensive insights into influencer metrics, helping brands make informed decisions.
Flexibility: Supports a range of campaign types from product seeding to sponsored posts, tailored to various marketing goals.
Cons:
Focus on e-commerce might not be ideal for brands in other industries.
Managed services likely come with an additional cost on top of the platform fees.
Who Is the Aspire For?
Aspire is ideal for e-commerce brands, PR managers, and content managers looking to drive sales and increase brand awareness through influencer marketing. It's particularly beneficial for those who need a powerful tool to manage influencer relations, campaign execution, and performance tracking.
Pricing Plans:
Aspire offers customized pricing plans tailored to the needs of different brands and agencies.
16. Influencers Club
Influencers Club offers a powerful influencer database designed to simplify the process of finding and engaging with influencers across various social media platforms, including Instagram, YouTube, and TikTok.
This platform is particularly geared towards identifying influencers who may already be interacting with your brand or who fit specific outreach campaigns, supported by an extensive range of over 200 data points.
Influencers Club not only provides tools for discovering new influencers but also enables brands to integrate their existing customer data to identify potential influencer relationships within their existing base.
The platform aims to make influencer outreach both efficient and scalable, accommodating the dynamic needs of the creator economy.
Key Features:
Extensive Database Access: Search across millions of influencer profiles using over 100 detailed filters.
Customer List Matching: Identify potential influencers from your existing customer email lists.
Creator Outreach Services: Options for both self-service and fully managed outreach campaigns.
Advanced Analytics: Utilize detailed influencer insights to make informed decisions.
Flexible Pricing Models: Offers both subscription-based and pay-as-you-go pricing options.
Pros:
Comprehensive Search Tools: Allows for precise influencer targeting based on a wide array of metrics.
Integration with Customer Data: Unique feature that matches customer lists against influencer profiles.
Scalability: Suitable for businesses of all sizes, from startups to large enterprises.
Cons:
Complexity: The vast amount of data and features might be overwhelming for new users.
Cost for Fully Managed Services: The higher tiers of service, including fully managed campaigns, can be expensive.
Who Is Influencers Club For?
Influencers Club is ideal for e-commerce businesses, marketing agencies, and any organization relying heavily on influencer marketing to engage with broad and niche audiences. It is particularly beneficial for those looking to automate and streamline their influencer outreach processes.
Pricing Plans:
Choosing the Right Influencer Database: A Guide to Finding Your Best Match
In this article, we've explored the top 16 influencer databases that can significantly enhance your influencer marketing strategies.
These platforms offer a range of tools to help you find, connect with, and manage relationships with influencers on various social media platforms.
Each of these databases has unique features that cater to different aspects of influencer marketing, from detailed analytics and search filters to campaign management and influencer outreach.
These tools are designed to streamline your marketing efforts and improve your campaign outcomes.
While all these tools offer valuable resources, inBeat stands out as the best overall choice.
It provides a perfect combination of ease of use, comprehensive search capabilities, and effective campaign management tools, making it highly beneficial for users looking to maximize their influencer marketing strategies.
As you consider which influencer database to use, remember that the best choice depends on your specific needs and marketing goals.
If you take the time to assess what features are most important for your campaigns, you'll likely find a tool that fits perfectly.
With the right influencer database, you can take your digital marketing to the next level.