Episode 61
Differentiate or Die with Matt Schwartz
The recording of this episode is no longer available. The show notes are below.
Hosted by Jake Jorgovan
Show notes
- Guest
- Matt Schwartz
After over 16 years of running his agency, Matt Schwartz has recently took his agency through an entire process of rebranding.
With his rebrand, they have focused on a specific target market and niched their business down to their key core clients.
Matt’s agency, Constructive (opens in a new tab), focuses on working with social causes and brands.
In this interview, Matt talks about the process of rebranding his agency, and how other agencies should look at positioning themselves in the market.
He also points to a few great resources that helped him through the rebrandng process.
Positioning for Professionals (opens in a new tab) by Tim Williams
Zag (opens in a new tab) by Marty Neumeir
This episode is sponsored by Outbound Creative
Outbound Creative helps agencies and consultancies win their dream clients through eye-catching outreach campaigns. Learn more at OutboundCreative.com (opens in a new tab).
Jake Jorgovan
Jake works with enterprise leaders on marketing strategy and executive talent. He co-founded Alpha Apex Group, founded Content Allies, owns Listen Network and is a partner in Fieldtrip, a group of marketing agencies. He founded Lead Cookie and later sold it.