Episode 66
Brian Casel on Building and Scaling a Productized Service
The recording of this episode is no longer available. The show notes are below.
Hosted by Jake Jorgovan
Show notes
Since I last brought Brian Casel (opens in a new tab) onto the podcast over a year ago, he has sold his first productized business and launched his second. Brian is truly leading the way in terms of productized services and in this interview he gives a great context as to how agency owners can begin to transition from personalized consulting to a productized service.
Currently I am mid-way through productizing my own services at Outbound Creative (opens in a new tab), so in this interview I delve deep into some of the biggest challenges and setbacks that I have had along my journey and tap into Brian's expertise to overcome them.
This is a gold nugget episode for anyone who is trying to build and scale a productized service!
Also, be sure to check out Brian's new Productize Podcast (opens in a new tab).
This episode is sponsored by Outbound Creative
Outbound Creative (opens in a new tab) helps consulting companies win their dream clients.
If your company needs to win more clients, or better clients, then we want to help.
Jake Jorgovan
Jake works with enterprise leaders on marketing strategy and executive talent. He co-founded Alpha Apex Group, founded Content Allies, owns Listen Network and is a partner in Fieldtrip, a group of marketing agencies. He founded Lead Cookie and later sold it.