Episode 115
Transitioning from agency to SaaS owner with Mike McDerment of Freshbooks
Hosted by Jake Jorgovan
Show notes
This week I speak with Mike McDerment (opens in a new tab), author of Breaking the Time Barrier (opens in a new tab) and CEO of Freshbooks (opens in a new tab), the hugely popular invoicing and accounting software built for owners, not accountants.
Mike left business school in his 4th year and started an agency building websites in the early 2000s. He started off building basic websites for his clients and quickly learned the importance of going beyond creative pages to validating the conversion science behind each site using SEO, Pay Per Click and conversion consulting.
Tune in to hear the story behind the 'ah-ha!' moment that pushed Mike to get his agency to a point to where it could run without him so that he could move into his parents basement to build the software now known as Freshbooks.
Don't miss Mike's advice on the importance of customer proximity and hear his book recommendations for learning through the startup building journey.
This show is brought to you by Lead Cookie
Lead Cookie is a done-for-you LinkedIn Lead Generation service (opens in a new tab). We manage your LinkedIn profile and start warm conversations between you and your ideal customers. Guaranteed leads in 30 days or your money back. Learn more at Leadcookie.com (opens in a new tab)
Jake Jorgovan
Jake works with enterprise leaders on marketing strategy and executive talent. He co-founded Alpha Apex Group, founded Content Allies, owns Listen Network and is a partner in Fieldtrip, a group of marketing agencies. He founded Lead Cookie and later sold it.