Building a community around your brand with David Sherry of Death to Stock

In this episode I talk with David Sherry (opens in a new tab)about how to build a tribe and community around your brand when building a business. David came up with a premise and after failing at asking others to hire/pay him to make it happen, he finally decided to give himself permission to make it happen himself.

He built the premise behind Death to Stock (opens in a new tab)to a bootstrapped company now generating 1.5 million in revenue with a team of only 3 people. He has spent no money on advertising and built his community organically through word of mouth. Incredible!

There are some powerful insights in this podcast - the episode isn't about tactics, it's about mindset shifts. Mindset shifts are where the breakthroughs happen. David's success came through making people feel like they're part of something unique and special. People become excited about what's coming next, they care about what you're putting out and they want to be involved (or give you their money). Tune in to get inspired by his mindset tips and branding insights.

Check out David’s email course Generously Human (opens in a new tab). I highly recommend this as I have gone through it myself!

This show is brought to you by Lead Cookie

Lead Cookie is a done-for-you LinkedIn Lead Generation service (opens in a new tab). We manage your LinkedIn profile and start warm conversations between you and your ideal customers. Guaranteed leads in 30 days or your money back. Learn more at Leadcookie.com (opens in a new tab)