165: Scaling a content agency to 100+ team members with Alyssa Patzius
On today's episode I chat with Alyssa Patzius, COO of Influence & Co., a content marketing agency based in Columbia, Missouri (near where I grew up!) Influence & Co. connects the dots between earned media PR and your on-site content so you can build an entire cohesive inbound funnel with tangible ROI.
This is a great episode for anyone interested in learning more about scaling from a small local business to a large global agency with team members all over the world. Tune in to hear how Influence and Co. structures their content and sales procedures. I got tons of value from our conversation and I'm sure you will too!
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