Show notes
- Show
- Working Without Pants
To get your podcast out to the world, proper hosting and promotion are a must.
In this episode of the Working Without Pants podcast, I’ll cover the essential details you need to consider when hosting, syndicating, and promoting your B2B podcast.
I walk through some of the available hosting platforms and recommend using Anchor because it’s easy to use, budget-friendly, and utilizes up-to-date technologies. Anchor also makes syndicating your podcast to iTunes, Spotify, or other channels a breeze.
I discuss the different tactics you can use to promote your podcast including:
- QUUPromote.com
- Social Media paid promotion
- Word of mouth
- Repurposing podcast content
I also outline which materials you need to be sending your guests so that they can easily promote the podcast through their social channels. This will enhance your credibility and reach far more than just promoting your podcast yourself.
If you’re ready to get started on your podcasting journey, visit contentallies.com (opens in a new tab) to learn more about our full-service podcast production services.
Resources:
Jake Jorgovan
Jake works with enterprise leaders on marketing strategy and executive talent. He co-founded Alpha Apex Group, founded Content Allies, owns Listen Network and is a partner in Fieldtrip, a group of marketing agencies. He founded Lead Cookie and later sold it.