Show notes
- Show
- Working Without Pants
- Guest
- Corey Northcutt, Founder and CEO at Northcutt
Building and implementing robust processes and systems for your business is a must when trying to create more efficiency and scalability within your business.
In this episode of the Working Without Pants podcast, I sit down with Corey Northcutt, Founder and CEO at Northcutt, to discuss the processes he has built for his SEO enterprise agency, and why using a credit-based pricing model was the right fit for his business.
Corey notes that when offering technical services with many steps such as with SEO auditing, a credit-based pricing model allows you to stay more agile and helps with upfront planning of deliverables.
Another benefit of using a credit-based pricing model, according to Corey, is that it eliminates the need for time tracking. When everyone knows what needs to be done and can deliver on schedule, day-to-day tracking isn’t all that important.
He says it can initially be a challenge for clients to understand a credit-based system, but as long as you’re delivering high quality work and have your value specs properly documented, it doesn’t cause much fuss.
Corey closes the show by sharing his insight around system development lifecycles and some of the tools his team uses to streamline their workflow.
Want to work with me as an advisor? Get in touch.
Resources
linkedin.com/in/coreynorthcutt (opens in a new tab)
northcutt.com (opens in a new tab)
twitter.com/corey_northcutt (opens in a new tab)
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Also, exciting announcement. At 200 episodes live, Working WIthout Pants was listed as a best entrepreneurship podcast of 2021 (opens in a new tab).
Jake Jorgovan
Jake works with enterprise leaders on marketing strategy and executive talent. He co-founded Alpha Apex Group, founded Content Allies, owns Listen Network and is a partner in Fieldtrip, a group of marketing agencies. He founded Lead Cookie and later sold it.