Posts in Chief Marketing Officer
Leadership in Marketing: The Chief Marketing Officer's Playbook
Leadership in Marketing: The Chief Marketing Officer's Playbook

Today's role of a Chief Marketing Officer (CMO) goes beyond traditional marketing. It's about leadership that drives not just brand awareness, but overall business growth. 

Good leadership in marketing directly influences customer engagement, market positioning, and innovative strategies, all of which are crucial for staying ahead in competitive markets. 

This article is a guide for CMOs looking to enhance their leadership skills. It offers insights, strategies, and actionable tips to help CMOs steer their teams and companies toward success.

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Chief Marketing Officer, LeadershipJake JorgovanMarketing
The Chief Marketing Officer's Guide to Successful Campaign Management
The Chief Marketing Officer's Guide to Successful Campaign Management

Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes. 

One of their key roles is conducting solid campaign management.

Simply put, campaign management is how a marketing campaign gets planned, executed, and analyzed. It’s everything from figuring out who to talk to, what to say, and how to measure success. The CMO is the captain of this ship, steering campaigns in line with the company’s goals and ensuring they click with people.

This guide is a practical toolbox for CMOs like you.

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Chief Marketing OfficerJake JorgovanC-Suite, Marketing
The Evolving Role of the Chief Marketing Officer in 2024
The Evolving Role of the Chief Marketing Officer in 2024

CMOs hold a critical position in shaping the success and image of their organizations. Their responsibilities, traditionally encompassing advertising, market research, and customer service, have expanded to include digital strategy, data analytics, and customer engagement in the online realm.

As we step into 2024, the role of the CMO is undergoing a major shift. No longer confined to traditional marketing tactics, modern CMOs are at the forefront of technological adoption, becoming key players in business strategy and contributing to decisions beyond the marketing department.

This article dives into the evolving role of the Chief Marketing Officer in 2024 and beyond. We will explore how changes in technology, consumer behavior, and business models are reshaping the CMO’s responsibilities and strategies.

Join us as we uncover the new challenges and opportunities that lie ahead for Chief Marketing Officers.

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Chief Marketing OfficerJake JorgovanC-Suite, Marketing
Top 16 Interim & Fractional CMO/Chief Marketing Officer Consultants & Consulting Firms
Top 16 Interim & Fractional CMO/Chief Marketing Officer Consultants & Consulting Firms

Finding expert marketing leadership for your business can be overwhelming, especially without the right guidance.

Fractional CMOs offer a flexible, cost-effective solution.

They bring high-level marketing expertise tailored to your unique business needs.

And you're in the right place to discover the best in the field. This article provides:

  • A curated list of the top 16 fractional CMO consultants and consulting firms

  • Insight into the industries they specialize in

  • An overview of their key services

  • Highlights of their notable clients

Keep reading to transform your marketing strategy with the perfect fractional CMO partner.

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Fractional CMO, Chief Marketing OfficerJake JorgovanFractional Executives