Any great podcast is backed by a full podcast production team. From conceptualizing your strategy all the way through publishing and promoting a finished product, there are many moving parts that need to be organized.
On this episode of the Working Without Pants Podcast, I had the pleasure of talking with Michael Gass. Michael runs the Fuel Lines Business Development blog, which is one of the top 100 marketing blogs according to Ad Age.
In this episode, Michael goes in depth on a lot of the tactics he uses when helping companies with their inbound marketing strategies.
A ton of companies have a hard time seeing the results of inbound, or the results take forever. Michael shows us some ways that inbound can be creating impact in about 30 days.
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I’m a huge proponent of using podcasts to grow your business, but I know a lot of people find the idea of creating and maintaining a podcast to be daunting.
This week, I got to talk to Jonathan Green from Sweet Fish Media, and their whole company is built around the idea of using podcasts as a means to interview your potential clients and win them over as clients for your business. They produce niche podcasts for B2B companies and take all of the pain and hassle out of managing your own.
In this episode, we talk about how podcasts can be used to reach beyond just content creation and into creating meaningful connections with your target audience.
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Tim Conley is a business coach, was the host of the Foolish Adventure podcast, and is a high-level consultant, helping B2B entrepreneurs, agencies and consultants (from $0.5 - 5M) scale their businesses.
In the first half of this episode, we discuss the businesses Tim works with, which range from $500K - 5M, and what it takes for them to grow and level up.
In the second part, we discuss Tim's business model, which is quite similar to my own business, Outbound Creative, doing high-level consulting and selling group training programs. Find out how to scale your own solo consulting practice, making upwards of $200-500K a year, while only working 9 months a year.
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Dan McDade is the owner of Point Clear, a company that has been doing lead generation and high-level strategy for other businesses, going on 20 years now.
He works with some pretty big clients, like Microsoft, and his company basically functions as an outsourced sales department for his client companies.
In this episode, Dan’s relates how he’s built his business and sheds light on his experiences, as well as the changing landscape of outbound sales.
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Ben Lee is the founder and CEO of Neon Roots, an award-winning agile development agency.
Interestingly, the majority Neon Roots’ revenue does not come from actual developing, but rather from their discovery program, called Rootstrap, which guides entrepreneurs from the vaguest idea of an app, to a development-ready prototype.
Ben dives into how Rootstrap took on a life of it’s own, why discovery is so important, his untraditional sales team and other insights into how he’s built his business.
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Liam Veitch of freelancelift.com completely changed my mindset on freelancing when I read his book 'Stop thinking like a freelancer'.
In this episode we discuss some of the key points from his book and how freelancers should be approaching their business.
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In this episode of the Working Without Pants Podcast, I have Jon Schumacher of Hangouts that Convert.
Jon spent several years working at a full time job while consistently hustling on the side trying to get his own business started. Over the past year, Jon has seen success with Hangouts that Convert and has now been able to quit his job and dive into being an entrepreneur full time.
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In this episode, I am honored to have Brent Weaver of Ugurus.com on the show.
In this episode Brent dives into what it takes to sell those large projects as well as how he has built his business and where he is wanting to take it.
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In this episode I am honored to have Philip Morgan on the show. Philip is a consultant that focuses on helping development shops get more leads.
In this episode he talks about positioning, building up a productized service and content marketing strategies that can help you find more clients.
Philip is also the author of The Positioning Manual for Technical Firms which is great resource for any development shops struggling with how to position themselves.
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In this episode I have Nick Piscitello on the show who has built up Completion Web Studios which is a video agency that specializes in explainer videos.
Nick has not just built up a succesful agency, he has built up an agency that allows him to work remotely and travel the world. As you will hear in this episode, this company has enabled Nick to travel throughout the world and have some incredible experiences.
In this episode NIck shares how he got started and how he attracts clients.
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In this episode of the podcast I am honored to have Jennifer Schwartz of Crusade for your Art on the show.
Jennifer is an incredibly driven individual who during the show you will find has many different projects going on.
The most amazing thing is how relentlessly Jennifer is focused around pursuing a mission. We talk about how she came up with her mission and how she lives that mission everyday.
This episode is one that left me inspired. Seeing Jennifer's pursuit of a mission has inspired me to take more initiative in finding my own and living it.
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If there were one word to sum up this interview it would be “Authenticity”.
In this episode I bring on Allie Lehman. Allie is a co-Founder of Death To the Stock Photo, partner in The Wonder Jam and author of the book Charge Up: Build a business and manage your energy with your introversion superpowers.
What is amazing about Allie isn’t just the accomplishments that she has made, but the intentionality and authenticity that has gone into sculpting a life of meaningful work.
This is one of those interviews that will shake up your mind and make you think twice about the work that you are doing.
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Today I am honored to have an incredible guest on the show Keith Perhac.
Keith runs a digital marketing agency called Delfi-Net, and best of all, he runs the agency while living in Japan!
For the past 12 years Keith has been living in Japan while building up a business primarily with US based clients.
In this episode, we dive into Keith’s journey, how he got started and built the agency to the point where it is today.
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Sometimes we learn more from our failures than our successes. In this episode Marcus Blankenship takes us through his experience building up a successful agency and then experiencing it fail and fall apart.
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Kai Davis has evolved his career time and time again over the past several years, each time growing to a better, higher value offering. On his journey he has learned some invaluable insights on how to build up a successful consulting career.
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Brian Honigman is a marketing consultant and writer. After leaving his job at Ecko a few years back, Brian went out on his own as a freelance marketing consultant.
In this episode he shares his story of how he got started, landed his first clients, and built his business up to the point where it is today.
Brian is also a master of PR, guest blogging and content syndication. In this episode we talk in detail about how he has landed writing opportunities at Inc, Forbes, Entrepreneur, Huffington Post, The Next Web and much more.
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In this episode I interview Chris & Bryant of Authentic Form and Function on what they have learned from building a remote creative agency.
They have great insights in this episode on starting an agency, attracting clients and handling a remote work culture.
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