How to ask your clients for a testimonial and actually get it

How to ask your clients for a testimonial and actually get it

Testimonials are powerful. Simply put, social proof is an essential component of any quality marketing materials or website.

As Robert Cialdini pointed out in his famous book Influence, Social Proof is one of the single most powerful forms of influence you can have.

But the problem is that most companies fail to ever ask their clients for a testimonial, or they simply don’t know how to approach it.

The truth is, it is extremely simple.

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