TikTok Shop Agencies: 25 Firms Compared

By Jake Jorgovan, a partner in Fieldtrip, the agency group that includes inBeat, one of the 25 firms below
Published Updated 20 min read
TikTok Shop puts a store inside the app. People buy from short videos, from live streams and from a Shop tab, and creators can earn a commission by promoting a seller's products. Running it well means keeping listings and stock in order, recruiting and briefing affiliates, staffing live sessions and buying Shop ads, often all at once. An agency can run some or all of that work.
This guide compares 25 agencies that offer TikTok Shop services. It groups them by the kind of firm they are, shows the proof each publishes and explains what to agree before you hand over your shop.
Compare TikTok Shop agencies by type of firm
Each firm's own pages describe a TikTok Shop service or show a TikTok Shop case, and name or describe at least one client, case or result, which may come from another channel. The firms are not ranked, and other agencies also run TikTok Shops.
Many of these firms call themselves official, accredited or certified TikTok Shop partners. Those are their own descriptions; ask what the status covers and since when. Two firms publish package prices: in October 2026 TikTok Shop Services listed management from $1,200 a month with ad spend separate, and Market Rocket listed TikTok packages from £1,000 for 15 hours of work. The Good Marketer's TikTok advertising packages start at £845 a month plus VAT for 13 hours, on a six-month term; confirm whether TikTok Shop work is included. OC Digital advertises free setup for a limited time, without stating conditions or an ongoing fee. The remaining firms publish no agency fee on the pages read.
| Firm | TikTok Shop work it lists | Published evidence and its limits |
|---|---|---|
| TikTok Shop and live-selling specialists6 of 25 firms | ||
| DCT Agency | Live-stream hosting and short video for sellers in Indonesia | Named TikTok Shop testimonials, including P&G Indonesia and Nivea; no figures |
| ShopliveX | Live shopping, shoppable video, affiliate video campaigns | Campaign GMV, such as 0.5M for The Ordinary; platform, dates and currency not stated |
| Superb | Live shopping studios, affiliates, Shop ads and management | Remington Super Brand Day: £100,000 GMV in a day |
| The Short Media | Setup, catalog, affiliates, live and Shop ads | Unnamed Indonesian beauty brand, 2023: 3.9X ROAS on live shopping ads |
| TikTok Shop Insiders | Affiliates, live shopping, listings and GMV Max ads | Unnamed fragrance brand from $5K to $150K+ a month |
| TikTok Shop Services | Account setup, listings, sourcing, affiliates, reinstatement | Named testimonials from individual sellers |
| Marketplace, ecommerce and commerce-technology agencies8 of 25 firms | ||
| AdQuadrant | Shop, ads, creators and affiliates, with measurement across channels | First Saturday Lime: $1.3M monthly GMV, year not stated; JoyJolt: $1 million in 90 days |
| Blue Wheel | Strategy, affiliates and creators, Shop ads, store management | Groupe SEB: GMV up 698% over a peak season |
| DEPT | TikTok Shop integration with commerce platforms | Not stated; TikTok campaign cases such as ASOS |
| Ecomdy Media | TikTok Shop growth for Vietnamese sellers selling abroad | Not stated; TikTok ad cases |
| FordeBaker | Full TikTok Shop service alongside Amazon and Walmart | Unnamed beauty brand, 2026: the case body reports 456% Amazon revenue growth in 30 days; its headline says 280% |
| Optimizon | Store setup, campaigns, content and fulfillment | Not stated; Amazon cases |
| Scandiweb | Shop setup, store integration, ads and analytics | One unattributed figure for a TikTok video |
| Silk Commerce | Store connector, live support, affiliates | Undated Jeffree Star story: 1,000+ orders on a TikTok Shop live |
| Social, creator and TikTok agencies with a TikTok Shop service11 of 25 firms | ||
| AgencyGMR | TikTok Shop content and creator campaigns (cases only) | Lenovo, 2024: 8,700+ earbuds sold through TikTok Shop |
| Avenue Z | Setup, Shopify integration, affiliates, live shopping | MONAT: $800K or $600K in affiliate revenue (the page gives both), under six months; Eskiin: $1M+ across Shop and Shopify in about three months |
| Boundless MGMT | Setup, affiliate recruitment, GMV Max, reporting | Not stated; its own brand on TikTok Shop |
| inBeat | Setup, store and product management, creators and analytics | Not stated; TikTok creator cases such as Got Milk? |
| Market Rocket | Listings, store management, affiliates, lives | More or Less: £11,000 in its second month (2024) |
| Monumental | Storefronts, affiliates, live shopping events | One unattributed sales figure |
| Nonsensical | Setup, listings, affiliates, lives and Shop ads | The Ordinary UK: a record Super Brand Day, November 2025 |
| OC Digital | Shop setup and optimization in Singapore | Not stated |
| PATTRNS | Activating brands on TikTok Shop | Not stated |
| The Good Marketer | Content and TikTok ads, with TikTok Shop used in one case | Wex Photo Video, 2024: £175,000+ in sales from the wider TikTok campaign |
| We Are SNS | Affiliates, sampling, shoppable content, Shop ads and lives | £100K TikTok Shop revenue and 25K+ products sold, period not stated |
Four agencies were checked and left out. Smoking Gun's pages read mention TikTok Shop but show no TikTok Shop service or case. Thundrr's TikTok Shop page is for the creators it manages, and Welcome's site showed a holding page. We The People's TikTok Shop page says TikTok Shop is "coming soon" to Australia and New Zealand and shows no TikTok Shop work. Envision Horizons and Boomd could not be assessed: their TikTok Shop pages timed out or blocked automated access. Envision's homepage names TikTok Shop among the channels it serves, and Boomd's describes Amazon work.
TikTok Shop and live-selling specialists
6 of 25 firmsThese firms are built mainly around TikTok Shop or live selling. They suit a brand that wants the shop run day to day, or a live program staffed and produced.
DCT Agency
Back to the comparisonDCT Agency website, captured October 2026.
- Potential fit
- A brand selling on TikTok Shop in Indonesia that wants live-stream hosts and studio support
- Where it works
- Indonesia (its P&G Indonesia testimonial)
DCT's homepage carries TikTok Shop testimonials attributed to P&G Indonesia, which credits it with onboarding its TikTok Shop account in Indonesia, and Nivea, which says DCT manages its TikTok Shop account across live and short video. COSRX and Mayora are quoted too. None gives a figure. Its portfolio (opens in a new tab), last updated in 2023, lists short-video contracts such as P&G (four months, 77 videos) and Mayora (nine months, 270 videos).
The TikTok Shop partner page offers host management and live streaming run on the seller's own account, with equipment, hosts and a creative team. DCT describes itself as a TikTok Shop and Shopee MCN and says it was TikTok Shop agency of the year in 2022 and 2023.
ShopliveX
Back to the comparisonShopliveX website, captured October 2026.
- Potential fit
- A brand that wants live shopping and shoppable video produced with creators
- Based in
- Los Angeles (its homepage)
ShopliveX's success stories (opens in a new tab) give views, engagements and GMV for each campaign, without stating the platform, dates or currency: 3.2M GMV for OQQ, 1.2M for a COSRX and Weleda campaign and 0.5M for The Ordinary's glycolic toner. Its homepage reports "$10M+ GMV" from streams since it began live shopping in 2022, and "$40M+ GMV" from videos and livestreams together. It describes itself as an official TikTok Shop partner and an eBay Live partner.
Its campaign cost calculator (opens in a new tab) models affiliate video campaigns. The default inputs include a $200 average fixed fee per paid affiliate video and $20 per product sample with shipping. These are planning assumptions; the page quotes no agency fee.
Superb
Back to the comparisonSuperb website, captured October 2026.
- Potential fit
- A UK brand that wants a full live-selling operation with studios and presenters
- Where it works
- UK (its TikTok Shop page)
- Evidence
- Remington Super Brand Day (opens in a new tab)
Superb's August 2025 post on Remington's Super Brand Day reports £100,000 in GMV in a single day, more than £20,000 of it generated live on air, and "the #1 Live of the day across the platform". In December 2025 it reported winning (opens in a new tab) Top Performing TikTok Shop Partner at TikTok's partner awards.
Its TikTok Shop page describes a business built around live commerce, affiliate programs and Shop ads, with dedicated studios, presenters and production teams. It claims more than 50,000 hours of live shopping experience, and describes a Black Friday program, client not named, that generated "£6m+" in GMV via TikTok Shop.
The Short Media
Back to the comparisonThe Short Media website, captured October 2026.
- Potential fit
- A brand that wants one firm for setup, affiliates, live and Shop ads
- Evidence
- a live and video shopping ads case (opens in a new tab)
The Short Media's June 2023 case study describes an always-on ads program for an unnamed beauty brand in Indonesia, reporting 3.9X return on ad spend for Live Shopping Ads and 2.1X for Video Shopping Ads. Its case index (opens in a new tab) adds app and travel TikTok campaigns.
The TikTok Shop page covers shop setup and verification, product feeds and listings, creator and affiliate program setup, live and paid support tied to Shop GMV. Its FAQ, read in October 2026, says most brands can complete setup and verification in one to three weeks if their documents and policies are in order.
TikTok Shop Insiders
Back to the comparisonTikTok Shop Insiders website, captured October 2026.
- Potential fit
- A consumer brand that wants one team to run affiliates, live and GMV Max together
TikTok Shop Insiders describes two client results without naming the brands: a fragrance brand that went from $5K to more than $150K a month, and a wellness device that went from nothing to more than $100K a month. Neither is dated. Its homepage shows SNIF, MUTE, TRUFF, JAXXON and GOPURE as brands it works with.
The method it describes is specific: wide creator outreach, tiered commissions tested until creators post, a private Discord group for the affiliates who convert, listings rewritten for TikTok search, and GMV Max ads behind proven videos. One team covers affiliates, content, live, ads and weekly reporting. It also runs a podcast on TikTok Shop.
TikTok Shop Services
Back to the comparison- Potential fit
- A seller that needs a shop set up, products listed or a suspended account reinstated
- Where it works
- US and UK markets (its homepage)
- Published pricing
- from $499 one-time for a launch; Growth management from $1,200 a month; Scale management from $2,500 a month; reinstatement from $399; ad spend separate (October 2026)
The firm's homepage publishes testimonials from named TikTok Shop sellers. One, from Teanesta, thanks it for contacting affiliate creators and says "more than $2k generated through affiliate creators". Others mention store setup and account reinstatement.
Its services include account creation, product listing, product sourcing, Shop ads, affiliate creator outreach and account reinstatement. The pricing page (opens in a new tab) calls its prices starting points that depend on catalog size, account status and goals, and offers a performance-based bonus option on its largest package. Its testimonials come from individual sellers, so an enterprise brand should ask for work at its own scale.
Marketplace, ecommerce and commerce-technology agencies
8 of 25 firmsThese firms run TikTok Shop alongside Amazon, Walmart, DTC sites or commerce platforms. They suit a brand that wants TikTok Shop managed with its other channels or connected to its store systems.
AdQuadrant
Back to the comparisonAdQuadrant website, captured October 2026.
- Potential fit
- A DTC brand that wants TikTok Shop, TikTok ads and affiliates run and measured by one team
- Evidence
- First Saturday Lime case (opens in a new tab)
AdQuadrant reports that First Saturday Lime's monthly TikTok Shop GMV rose from $100K in March to $1.3M in May, with a $108,224 record day at a 7.1x return; the case does not give the year. Weekly creator videos went from 110 to 610 as it combined affiliate sampling with paid amplification. A JoyJolt case (opens in a new tab) reports TikTok Shop GMV rising from $1,187 to $1 million within 90 days, with 97% of sales from affiliates.
The firm says it holds both TikTok Shop and TikTok Ads partner badges and has managed over $100 million in TikTok advertising. It measures TikTok's effect on DTC, Amazon and retail sales as well as in-app GMV.
Blue Wheel
Back to the comparisonBlue Wheel website, captured October 2026.
- Potential fit
- A consumer goods brand that wants TikTok Shop run alongside Amazon and other marketplaces
- Evidence
- Groupe SEB case (opens in a new tab)
Blue Wheel's Groupe SEB case, published in February 2026, reports GMV up 698% from September to November plus Cyber Monday, with 83% of GMV from creator-led commerce and 1,247 creator live sessions. It built a Discord community of about 400 creators. Groupe SEB owns Rowenta and T-Fal.
Blue Wheel describes itself as an accredited TikTok Shop partner whose service is "led by former TikTok team members". It works with "a select group of brands" and says its pricing is tailored to each client.
DEPT website, captured October 2026.
- Potential fit
- A large retailer that needs TikTok Shop connected to an enterprise commerce platform
A 2021 ASOS campaign (opens in a new tab), built around a branded challenge and a commissioned track, leads DEPT's TikTok case studies. It is TikTok marketing work. No TikTok Shop case appears on the pages read.
Its TikTok partner page says DEPT has been an official TikTok partner since 2019. It connects TikTok Shop with Salesforce, Adobe, Shopify, commercetools and Optimizely, and also offers creator campaigns and AR effects.
Ecomdy Media
Back to the comparisonEcomdy Media website, captured October 2026.
- Potential fit
- A Vietnam-based seller expanding to TikTok Shop in other markets
Ecomdy's case studies are TikTok advertising work, including a shaver products campaign (opens in a new tab) for HG Branding in Germany and Sweden. Its homepage says it is a Premier TikTok Marketing Partner.
The TikTok Shop service is aimed at "Vietnamese sellers" going global, with consulting, support and SellGrow, a tool for managing several TikTok Shop US stores. A brand based elsewhere should ask whether the service applies to it.
FordeBaker
Back to the comparisonFordeBaker website, captured October 2026.
- Potential fit
- A brand that wants TikTok Shop, Amazon and Walmart run by one team
- Where it works
- US and UK TikTok Shops (its TikTok Shop page)
- Evidence
- beauty brand case (opens in a new tab)
FordeBaker's March 2026 case on an unnamed beauty brand, a self-tanning mist, reports Amazon revenue of $69,436 in February 2026 against $12,493 in the prior period, after the brand increased its TikTok activity in January. The case calls this 456% growth over 30 days; its headline says 280%.
The firm says it is an official partner on both Amazon and TikTok Shop. Its TikTok Shop page covers affiliates, live, ads, content and operations, and promises "a transparent P&L" that accounts for costs from goods sold to platform fees.
Optimizon
Back to the comparisonOptimizon website, captured October 2026.
- Potential fit
- A UK brand already working with the firm on Amazon or other marketplaces
Optimizon's published case studies (opens in a new tab) are Amazon work for brands such as Pet Munchies and Tomatin. No TikTok Shop case appears on the pages read.
Its TikTok Shop page offers store setup, campaign strategy, content optimization and fulfillment. The site says Optimizon "is now Smollan" and points to Smollan Digital Commerce, so confirm which team would run the account.
Scandiweb
Back to the comparisonScandiweb website, captured October 2026.
- Potential fit
- A brand that needs its ecommerce platform integrated with TikTok Shop
Scandiweb's TikTok Shop page cites "x233 more purchases from 1 TikTok video" without naming the client or the period. Its clients page (opens in a new tab) covers its wider ecommerce work.
The page covers new-shop setup, product integration with an existing store, ads, synchronization with the main ecommerce platform and analytics.
Silk Commerce
Back to the comparisonSilk Commerce website, captured October 2026.
- Potential fit
- A seller that wants its store connected to TikTok Shop with live and affiliate support
- Evidence
- TikTok Shop page (opens in a new tab)
Silk's TikTok Shop page features the story "Jeffree Star Breaks TikTok History With 1000+ Orders on TikTok Shop Live". The page was first published in December 2023 and the story is undated.
Silk says it was one of the first certified partners for TikTok Shop and runs a connector that syncs products, orders and returns from an online store. Its services page adds live-stream management, affiliate and sample management and storefront content.
Social, creator and TikTok agencies with a TikTok Shop service
11 of 25 firmsThese firms come to TikTok Shop from social media, creator and influencer work. They suit a brand whose main need is creator content and affiliates, with the shop set up and run alongside.
AgencyGMR
Back to the comparisonAgencyGMR website, captured October 2026.
- Potential fit
- A brand that wants creator content for TikTok Shop products
- Evidence
- Buzzy Bee Bakery case (opens in a new tab)
AgencyGMR's 2024 Lenovo case (opens in a new tab) reports more than 8,700 LP80 earbuds sold through TikTok Shop, from a creator campaign run with TikTok and one of its third-party merchants. A Buzzy Bee Bakery case describes TikTok Shop assets and video content.
Its site shows no current TikTok Shop service page, so the work is evidenced by these cases alone. Ask what it runs beyond content.
Avenue Z
Back to the comparisonAvenue Z website, captured October 2026.
- Potential fit
- A beauty or wellness brand building an affiliate program on TikTok Shop
- Evidence
- MONAT case (opens in a new tab)
Avenue Z's October 2025 case reports that MONAT generated $800K in affiliate revenue on TikTok Shop in less than six months and ranked in the top 10 of its category; the page's summary gives $600K. A January 2026 case reports that Eskiin (opens in a new tab) passed $1M in TikTok-driven revenue across TikTok Shop and Shopify in just over three months.
Its TikTok Shop page, titled as a Platinum Partner agency, covers the application and verification process, Shopify inventory integration, fulfillment links, affiliate sourcing and outreach, and live shopping.
Boundless MGMT
Back to the comparisonBoundless MGMT website, captured October 2026.
- Potential fit
- A UK brand that wants affiliate recruitment and GMV Max run by a creator agency
- Where it works
- UK (its homepage)
Boundless says it has "launched our own brand on TikTok Shop", which is its own experience as a seller. Its about page (opens in a new tab) lists brands it has worked with, including HelloFresh and Kärcher UK, without saying on which channels.
The TikTok Shop service covers product setup and catalog work, affiliate recruitment matched to the product category, GMV Max campaigns, Spark Ads and weekly reporting.
inBeat
Back to the comparisonPart of Fieldtrip, in which the author is a partner
- Potential fit
- A brand that wants micro-creator content with the shop set up and managed
- Evidence
- case studies (opens in a new tab)
The #GotMilk challenge (opens in a new tab) for American Dairy, inBeat's featured TikTok case, reached 250k TikTok views through more than 20 athlete creators. It is a creator campaign. No TikTok Shop case appears on the pages read.
Its TikTok Shop page offers setup from account creation and verification onward, store performance monitoring, product listings and inventory, and content from creators and local micro-influencers, with analytics. It also lists competitor analysis and ad testing to find the hooks and audiences that sell.
Market Rocket
Back to the comparisonMarket Rocket website, captured October 2026.
- Potential fit
- A UK brand launching on TikTok Shop with affiliates and paid ads
- Published pricing
- four packages from £1,000 (15 hours, three months) to £4,000 (75 hours, six months); billing period not stated (October 2026)
- Evidence
- More or Less case (opens in a new tab)
Market Rocket began working with More or Less, a card game brand, in September 2024, when the brand had not yet explored TikTok Shop. It reports £11,000 in gross revenue in the second month, with affiliates contributing about 87% of that month's sales.
Its TikTok page covers listing products, managing the store, inventory, orders and promotions, affiliate management and live shopping. It also lists four packages in October 2026, from £1,000 for 15 hours (three months) to £4,000 for 75 hours (six months); full shop setup and management start with the £2,000, 30-hour package. The page does not say whether the prices are monthly or for the term, so confirm that and what else is charged.
Monumental
Back to the comparisonMonumental website, captured October 2026.
- Potential fit
- A UK consumer brand that wants TikTok Shop within a wider social commerce program
Monumental's social commerce page shows a "2,958% sales increase on TikTok Shop" without a client, period or starting point. Its work page (opens in a new tab) names clients including Comic Relief, The Dungeons and Feather & Down, without saying which used TikTok Shop.
The service covers storefront setup on TikTok Shop, Instagram and YouTube, affiliate onboarding, tracking and commissions, social-first content and TikTok Live Shopping events from casting to moderation.
Nonsensical
Back to the comparisonNonsensical website, captured October 2026.
- Potential fit
- A brand that wants affiliates, lives and Shop ads run by one team
- Where it works
- UK, US and EU (its TikTok Shop page)
- Evidence
- The Ordinary UK case (opens in a new tab)
Nonsensical reports helping The Ordinary UK deliver a record-breaking Super Brand Day on TikTok Shop in November 2025, with more than 50 hours of live shopping and 30 influencers activated alongside affiliates and paid media.
Its TikTok Shop page reports £15M in TikTok Shop revenue generated and more than 50,000 affiliates managed for brands, firm-wide. It describes itself as an official TikTok Shop partner agency with TikTok account managers. Its team handles setup, listings, product content, affiliates ("thousands", it says), live sessions and Shop ads, with monthly reporting.
OC Digital
Back to the comparisonOC Digital website, captured October 2026.
- Potential fit
- A brand selling on TikTok Shop in Singapore that also wants TikTok ads
- Where it works
- Singapore (its TikTok page)
OC Digital's homepage lists clients it has worked with, including Axe, Fitness First and Miele, from its wider digital marketing work. No TikTok Shop case appears on the pages read.
Its TikTok page for Singapore offers TikTok Shop setup and optimization within a TikTok advertising service, and describes the firm as a partnered TikTok agency. In October 2026 the page advertised "$0 setup cost" as a limited-time offer, without stating its conditions or the ongoing fee.
PATTRNS
Back to the comparisonPATTRNS website, captured October 2026.
- Potential fit
- A UK brand that wants TikTok Shop alongside paid social and search
- Based in
- London (its TikTok Shop page)
PATTRNS says it is a TikTok Shop partner and reports more than 600 million views in 12 months across its own communities and clients. Its case studies (opens in a new tab) cover paid social and search work for clients such as MatchesFashion. No TikTok Shop case appears on the pages read.
The TikTok Shop page offers to activate brands on the platform alongside TikTok management, creators and advertising, but does not describe ongoing shop operations. Ask whether listings, stock, affiliates and live sessions are in scope.
The Good Marketer
Back to the comparisonThe Good Marketer website, captured October 2026.
- Potential fit
- A UK brand that wants TikTok content and ads, with TikTok Shop campaigns as part of the work
- Based in
- London (its site)
- Evidence
- Wex Photo Video case (opens in a new tab)
- Published pricing
- TikTok advertising packages from £845 a month plus VAT (13 hours) to £4,225 (65 hours), each on a six-month term (October 2026); TikTok Shop scope to confirm
The Good Marketer's July 2024 case for Wex Photo Video, a UK photo and video equipment retailer, describes building its TikTok channel from nothing and running strategies that used TikTok ads and TikTok Shop. It reports more than £175,000 in sales over ten months from the wider campaign, not from TikTok Shop alone.
Its TikTok advertising page describes paid and organic campaigns and mentions TikTok Shop only in its FAQ, so ask which shop operations it will run and whether its packages include them.
We Are SNS
Back to the comparisonWe Are SNS website, captured October 2026.
- Potential fit
- A UK brand that wants affiliates, shoppable content and live selling run with its wider TikTok work
- Evidence
- TikTok case studies (opens in a new tab)
SNS's TikTok Shop page reports £100K in revenue generated via TikTok Shop, more than 25,000 products sold and more than 250 monthly creator partnerships, without naming clients or a period. Its TikTok case studies include 12-month programs for Cake Box and 17 Cosmetics, and the firm announced its TikTok Shop agency partner status (opens in a new tab) on its blog.
The TikTok Shop page puts affiliate creators at the center: outreach, product sampling, commissions and activations, plus shoppable content, paid TikTok Shop campaigns and a dedicated TikTok LIVE service.
How affiliates, live selling and Shop ads fit together
TikTok's announcement of TikTok Shop in the US (opens in a new tab), in September 2023, set out the parts an agency runs: shoppable videos and lives in the feed, a product showcase on the brand's profile, a Shop tab and Shop ads. Its affiliate program lets creators promote products for a commission, with the seller choosing the affiliate plan. TikTok also offered its own fulfillment service and connections to platforms such as Shopify.
Several agencies above describe a similar affiliate loop: send samples widely, find the creators whose videos sell, give them better briefs and higher commission tiers, then put ad money behind the videos that already convert. FordeBaker's page says affiliates are "paid on sales". TikTok Shop Insiders pulls its best-converting affiliates into a private Discord group, Blue Wheel built a Discord community of about 400 creators for Groupe SEB, and that case adds pricing, commission structures and stock of hero products to the agency's work.
That loop has costs a brand carries whatever the agency charges: samples and shipping, affiliate commissions, any fixed fees for paid creator videos, and the ad budget. Ask each agency to show them in its plan, beside its own fee.
How to choose and pay a TikTok Shop agency
The commission model raises a fair question: should the agency's fee follow sales too? In 2020 I described moving some of my companies' work to performance deals, paid on a share of closed deals or revenue. I was selective about it: "I knew the person I was getting into business with. I knew the offer. I knew there was a very high likelihood of success." The first of those deals paid off significantly better than a cash fee would have, and most of our deals stayed on cash-paid services.
Seen from the brand's side, that is the trade. An agency that asks for a share of GMV expects your product to sell, and if it does, the share can cost more than a fixed fee for the same work. Ask for both prices, define which sales count, and cap any share. For a launch, a fixed fee for set work with a bonus tied to results you agree in advance is easier to judge.
Decide what you are handing over
Write down which parts of the shop the agency will run: listings and stock, affiliates, live sessions, Shop ads, customer service, reporting. A creator agency and a marketplace agency will scope the same shop differently, so compare proposals against one list.
Ask for a TikTok Shop case like yours
Ask for a named case in your category with its period, starting GMV and what the agency did. A result from TikTok ads, Amazon or a different category shows something, but not how the firm runs a shop like yours.
Agree the money in writing
Separate the agency's fee from the costs it will spend on your behalf: samples, affiliate commissions, paid creator fees and ad budget. Agree whether any fee is a share of GMV, whether it applies to total or new sales, how refunds and cancellations are deducted, who owns the shop, the creator list and the content, and how either side can end the contract.
- Which parts of our TikTok Shop will you run, and which stay with us?
- Can you show a TikTok Shop case in our category, with the period and the starting point?
- What does your TikTok Shop partner status give us in practice?
- How do you recruit, brief and pay affiliates, and who funds samples and commissions?
- Who staffs and hosts our live sessions?
- Is any part of your fee tied to GMV, and how will GMV be measured and reported?
- Who owns the shop account, the affiliate relationships and the content if we part ways?
- Can we speak with a current TikTok Shop client of a similar size, and meet the person who will run our account?
If the larger decision is about TikTok marketing beyond the shop, compare TikTok marketing agencies. For creator content on its own, see UGC agencies.
Sources and method
How this list was made
Each firm's homepage, TikTok Shop or TikTok service page and client or case pages were read on October 7, 2026, with pricing or FAQ pages where the site links one. A firm is listed where those pages describe a TikTok Shop service or show a TikTok Shop case, and name or describe at least one client, case or result, in any channel. Figures and client names are the firms' own.
Jake's record
- Working Without Pants: Episode 181, why selling marketing services is stupid, September 2020, 03:01 and 07:57
Research
- TikTok Newsroom: Introducing TikTok Shop, September 12, 2023
Firm pages read October 7, 2026

Jake Jorgovan
Jake works with enterprise leaders on marketing strategy and executive talent. He co-founded Alpha Apex Group, founded Content Allies, owns Listen Network and is a partner in Fieldtrip, a group of marketing agencies. He founded Lead Cookie and later sold it.
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