Influencer Marketing Agencies: 20 Firms Compared

For IKEA, Billion Dollar Boy sent 400 custom kits to creators across 26 IKEA markets. Its IKEA case page (opens in a new tab), published in 2026, reports 2m organic views and 95% positive sentiment. Its work page (opens in a new tab) lists other client work, including Dove and Lipton.

The agency's FAQ (opens in a new tab) says it works on retainer or by project, and that most of its global clients retain it to manage creator work across markets. The FAQ checked in October 2026 states a standard creator payment term of 60 days from the date content goes live, through payment partners Companion and Lumanu. It vets creators but does not represent them. The homepage calls it the only social and influencer agency accredited by the IPA for effectiveness, which is its own claim. No fees are stated on the pages read.

Collectively's Salesforce case (opens in a new tab), published in 2025, describes comedy creators Corporate Bro and Corporate Natalie making content at Dreamforce. The paid campaign reached 9.9 million unique people, 24% above its goal, with 13.9 million impressions at a $2.52 CPM. Its press and awards page (opens in a new tab) lists a 2026 Cannes Lions Gold in the social and creator category for Dove.

The homepage lists influencer and creator agency-of-record work, enterprise marketing strategy, affiliate and performance creator programs, social selling and social listening. No fee or minimum is stated on the pages read.

For NIVEA, Goat reports over 3,000 pieces of content and 65 million engagements in five years in its NIVEA case (opens in a new tab), and says it is the UK influencer agency of record for NIVEA, Eucerin and Elastoplast.

Its FAQ (opens in a new tab) says Goat does not manage or represent any creators, which it says keeps its selection neutral. Services fall into strategy, discovery, content, amplification and commerce, and a dedicated paid media department runs influencer-led paid media. No price, minimum or contract term appears on the homepage, FAQ or services page.

For Walmart, Influential ran a creator-led campaign celebrating Black-founded brands and brought the creator content to cinema screens before movie trailers. The Walmart case (opens in a new tab) reports 76% ad recall, top-of-mind awareness up 48% and a 24% improvement in brand opinion, based on a survey.

The homepage describes its Captiv8 platform, a dedicated campaign team and talent partnerships: WME celebrity talent at its preferred rates, an exclusive partnership with MLBPA players, and NCAA athletes through Teamworks. It says it is trusted by over 60% of the Fortune 500. Its about page (opens in a new tab) records its acquisition by Publicis Groupe in 2024. No fees are stated on the pages read.

Jason Eskin, VP of digital marketing at Disney, says Open Influence designed a creator day at Pixar's campus for Lightyear and calls it "the most reliable partner we've worked with." Its work page (opens in a new tab) lists cases for Mercedes-Benz, Subaru, Target and adidas, with goals but no results.

Services cover creative strategy, campaign management, paid amplification, a production studio (Studio OI) and omnichannel campaigns. The homepage reports campaigns in 70+ countries, that 38% of its clients are Fortune 500 brands, and a 92% renewal rate, all its own figures. No fees are stated on the pages read.

Pulse's case studies (opens in a new tab) report that MAC reached "#1 EMV" with a 12:1 creator ROI, in work running since 2019, and that MCM delivered a 14:1 ROAS. For Nestlé, the page shows 62+ countries aligned on one social strategy over 6+ years. The cases do not say how earned media value (EMV) or creator ROI is calculated.

Its services include product seeding, creator commerce (affiliate, codes, TikTok Shop and live shopping), creator partnerships and creator ads, with strategy and social intelligence. The services page labels "$12 back for every $1" an example EMV client return. No fees are stated on the pages read.

Ubiquitous's Lyft case (opens in a new tab), posted in September 2024, covers a Chicago campaign for Lyft's Divvy bikes and scooters that began in June 2024, with creators posting in July and the campaign ending in mid-July. From a pool of over 13,000 creators it shortlisted 34 and recruited nine, and reports 8.1 million views, a $4.31 CPM and over 30,000 engagements. Its client list (opens in a new tab) also names Netflix, Amazon, Target and Spotify.

The homepage FAQ says Ubiquitous specializes in medium to enterprise brands and works with any brand that meets its minimum budget, without giving the amount. It runs programs on TikTok, Instagram, YouTube and TikTok Shop, and a form on its how-it-works page offers to send a link to view its creator roster.

For Uber, Viral Nation ran 700 creators across 16 campaigns on TikTok and Instagram as one operating model; its Uber case (opens in a new tab) reports a 3.8x program return on investment under its own measurement framework. Its facts page (opens in a new tab), last verified August 12, 2026, says it is MGM Resorts' influencer marketing agency of record.

The agency describes its managed model as not built for self-serve or lowest-cost buyers, and states no prices on the pages read. The facts page says Viral Nation Talent represents 900+ creators and that the company employs 500+ people.

Accenture reports that Whalar has run more than $600 million in creator campaigns across over 40 countries. Its work page (opens in a new tab) lists case studies for the NFL, Activision, IKEA and Waymo and showcase work for Nike and Dove, with headlines but no figures.

Accenture announced on June 8, 2026 (opens in a new tab) that it had agreed to acquire Whalar, and a note on the release says the deal closed on July 31, 2026. Its capabilities page (opens in a new tab) lists creator councils, sourcing and vetting, contracting and payment, paid amplification, brand and sales lift studies, live events and gifting. No fees are stated on the pages read.

For the F1 Fantasy launch, Brainlabs paired an influencer-led creative strategy with paid social on TikTok and Meta. Its influencer page reports 15,000 teams created in nine days, cost per acquisition halved against business-as-usual ad assets, and 19M+ total views. For adidas, across 22 campaigns in six business units, it reports spotting a trend within three days and activating on it in six.

Brainlabs calls the service Performance Influencer: creators chosen for their audience rather than follower count, a trend tool called Bytesights, and paid amplification of the content that performs through TikTok Spark Ads and Meta Partnership Ads. It measures earned media value, brand search lift, conversions and revenue. Fanbytes' site says Fanbytes is part of Brainlabs. No fees are stated on the influencer page.

Carusele's results page (opens in a new tab) reports a 47% sales lift for Tyson in the Dallas market compared with control markets, sales 22% above benchmark for Laura's Lean in a live Kroger test, and $4.05 returned per $1 for MyEyeDr.

The homepage lists six programs with their prices and says programs can be combined. The full-service program includes client approval of influencer lists and content, and perpetual usage rights "95%+ of the time." Carusele launched in 2015 out of Ignite Social Media, of which it is part. Its FAQ says most clients are national CPG, retail and lifestyle brands, and that it does not represent any creators.

inBeat's Hurom case (opens in a new tab) reports 300% ROAS growth and a 65% lower CPA from a full-funnel paid and creator strategy built on UGC creative. Brian A. Crandall, Hurom's head of marketing and sales, is quoted on its homepage: "we've seen many months where we've literally doubled sales." Its case-study index (opens in a new tab) also lists Nordstrom collection launches using 100+ nano influencers per release, Turo's national campaign with 50+ creators in performance ads, and HelloFresh cutting global acquisition costs by 20% across 17 countries.

Its influencer marketing page covers nano, micro, mid-tier, macro and celebrity creators, with the mix set by goals, audience and budget. Services include creator vetting and negotiation, commission-based affiliate programs, product seeding, and contracts and usage rights settled before production. Reporting tracks conversions and acquisition cost for each creator. No prices are stated on the pages read; it offers a free strategy call.

The agency's Photomath case (opens in a new tab), posted in September 2026, covers campaigns in the US, Mexico and the Philippines with family, lifestyle and student creators, reporting 10.8M+ views and 1M+ likes. A Hyundai case (opens in a new tab) from March 2024 describes creators filming the Santa Fe launch event in New Mexico. Meg Chadwick of Live Oak Bank is quoted on the homepage recommending the team.

The homepage describes end-to-end campaigns: KPIs and audience first, a creator list the client approves, an agreement with every creator, day-to-day management, and a full-funnel report using promo codes and tracking pixels. It reports $500M+ in client revenue generated and 5,000+ campaigns, its own figures. No prices appear on the pages read.

Linqia's Instacart case (opens in a new tab), published in 2026, reports a Dynata brand lift study showing a 20-point lift in unaided awareness and a 5.6-point lift in purchase intent, from 76 creator assets. Its case-study page (opens in a new tab) says it has run more than 3,000 creator-led campaigns for 650+ brands since 2012.

The homepage lists annual planning, creator negotiations, contracting and management, and paid amplification from creator handles, run on its Resonate platform. Its measurement page (opens in a new tab) says it can work with a brand's existing measurement partners or recommend them, and delivers an end-of-program report. No fees are stated on the pages read.

NeoReach's Netflix case (opens in a new tab) covers the Cobra Kai season 3 launch on TikTok: 10 creators, a 2.7X ROI and over 500 million added views for #CobraKaiChop, a hashtag the page puts at 4.6B views in total. Its full-service page (opens in a new tab) also describes an NVIDIA launch cast with 11 creators on Twitch and YouTube, and calls $50,000 the floor for a full-service campaign.

The pricing page (opens in a new tab) names three engagement models: per campaign, per project and retainer. Strategy, creator vetting, contracting and creative approvals are included in every full-service engagement; creator fees and usage rights are scoped and shown in the proposal, and paid media is optional. The homepage reports $350M+ in influencer spend managed since 2013 and lists talent management, with roster representation through influencers.com.

Over 2022 and 2023, The Shelf activated 180 and then 133 creators for Savers Value Village, mid-tier creators in the US and micro creators in Canada. Its Savers case (opens in a new tab) reports 93M+ impressions across organic and paid activity over both years, and for paid activity in 2023 an average CPM of $1.84, which it puts at 35% below the industry average. Its influencer agency page also reports $29.71 ROAS and 11.6K purchases for Papa Murphy's.

The influencer agency page (opens in a new tab) describes a data-first agency for enterprise brands. Its FAQ, checked in October 2026, says budgets are tiered and start with a pilot. It estimates that retail lift and engagement typically appear in the first four to six weeks. It tracks sales lift, acquisition cost, ROAS and brand search growth. No prices are stated on the pages read.

Amra & Elma reports using 10 micro, mid-level and macro influencers for Olay, generating 200+ organic posts around a Broadway show. Its work page (opens in a new tab) was first published in 2019 and last updated in 2023. For Nestlé's Acqua Panna, seven VIP influencers on a trip to Tuscany produced 77 pieces of content and 855K estimated impressions over three months.

Its influencer marketing page (opens in a new tab) says the founders are influencers with over 2 million followers and that the agency has run over 581 influencer campaigns. Brands choose from celebrity, macro, micro and consumer influencers with 5,000 to 20 million-plus followers. Influencer marketing sits alongside social media management, production, PR, SEO and media buying. It offers a free proposal and states no fees on the pages read.

Exprexion's homepage lists success stories for Socialpoint ("more than 1 billion viewers in 2023"), Naraka (21 influencers) and Gaijin (280 million views in one year). Its testimonials, from Gaijin, NordVPN and SocialPoint, still name Audiencly.

Audiencly's old address now leads to this page, which says the agency has changed its name and its look and has run campaigns since 2018. It sits on Flexion Mobile's site and covers long-form video, live streaming and short-form content, with influencers in gaming, lifestyle and other areas. It also advertises 40+ exclusive influencers; ask whether proposed creators come from that roster and how their fees are set. No fees are stated on the pages read.

To announce Southwest Airlines' first flights to Hawaii, HireInfluence had six mainland influencers reveal the routes, then six Hawaii-based influencers take over their Instagram Stories (Southwest Airlines case (opens in a new tab)). It reports 56M impressions, 3M engagements and a $0.03 cost per engagement. The work page (opens in a new tab) lists projects for McDonald's, Grammarly, Ricola and Evernote.

The agency says it has been dedicated solely to influencer marketing since 2011. Its campaigns page (opens in a new tab) lists influencer contracting, payments and 1099s, content auditing and FTC compliance. In October 2026 the same page described recurring activations on credits over six to 12 months and said this cuts campaign lead time from five or six weeks to eight or 10 days. Its about page (opens in a new tab) describes an all-inclusive pricing structure with flexible payments, without amounts.

Obviously's industry page for B2B (opens in a new tab) describes gifting Honest Beauty's lip gloss to 22 mid-tier and macro influencers for a launch, eight TikTok influencers for the florence by mills launch at Ulta Beauty, and a year-long Ulta Beauty collective of influencers across all 50 states.

Its homepage lists seeding and custom boxes, always-on ambassador programs with multi-tier influencers, key opinion leaders and celebrities, quick-turn content and UGC for commerce. It reports 152,562 influencer collaborations, a running count of its own. No fees are stated on the pages read.