Welcome to the first of a 3-part solo series on Linkedin prospecting.
As you know, one of the main areas I focus on is helping agencies and consultants get new clients. While I used LinkedIn a lot for research, I didn’t really know much about using it for lead generation.
I decided to change that, and after implementing tactics and strategies to do this, I had 40 strong leads and closed at least $30,000 in business in just a few months.
In this episode, I’m going to talk about profile optimization and how to ramp up traffic to your LinkedIn profile.
Launching a New Service
After the success I had optimizing my own LinkedIn profile, I decided to start a side service to see if I could do this for other people, and thus Lead Cookie was launched in stealth mode. I was blown away by the results.
Over the past 2 months, I’ve focused my efforts on this business of done-for-you LinkedIn prospecting, and now I want to share everything we do with you.
The reality is, as long as you do the work with LinkedIn prospecting, you will see results. In this series, I’m going to tell you exactly what work you need to do.
Optimizing Your Profile
This tactic works really well for people who are well niched, rather than those who are generalists. Narrow down your niche and focus. You’ll see 10x results.
It starts with your tagline. The little sentence under your name is the most important part of your entire profile. That’s where LinkedIn puts your description all over the place. That’s what most people are going to see.
I spend a lot of time on the tagline thinking about what’s going to work really well. A well-niched, well-written tagline goes a long way. I generally recommend the format - I help [your target market] + [what benefit you provide].
Then, you need to shift your mindset on how you approach your profile. This isn’t your resume, so don’t make it all about you. Make your profile a sales page. Talk about the problem and how you solve it.
Driving Traffic to Your LinkedIn
What happens is that a large number of those people will see you show up in the ‘who’s viewed your profile’ section. You show up in front of 2,500 profiles a week in a completely passive way. In the average week, you’ll get 10-40 connection requests.
On a weekly basis, go through these connection requests to see which might be ideal prospects. Send them a message thanking them and showing interest. Ask why they reached out to connect, and start a casual conversation. Nurture these into phone calls and eventually, closed deals.
These simple tricks will bring you tremendous results. Optimize your profile, ramp up traffic and it will go a super long way to generate more leads for your business.
This is just the tip of the iceberg. Stay tuned for the next episode in the series to get to the core of LinkedIn prospecting. Try these tactics on your own or reach out to us at LeadCookie.com.