Building a community around your target prospects with Chris Ortolano

Today's guest on the podcast is sales nerd Chris Ortolano (opens in a new tab) of Outbound Edge (opens in a new tab). Not only does Chris do sales consulting for companies, he's also the creator of a community I always recommend to people: Sales Stack Slack (opens in a new tab).

On this episode we learn a bit about his sales process and the buyer journey at Outbound Edge (opens in a new tab), but what you really don't want to miss out on are the tidbits about how his Slack community came together and how it brings value to over 1,500 sales professionals. Through this Slack channel the pros connect and share their knowledge, discuss tools of the trade, converse about hiring processes, leadership and more.

The biggest takeaway here is learning how to build something similar to this community so you that people gravitate towards you and seek you out as a thought leader.

This show is brought to you by Lead Cookie

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