Top 12 Market Research Agencies, Consultants, Advisors, Services, & Consulting Firms
Market research agencies provide critical insights into consumer behavior, market trends, and competitive analysis, empowering businesses to make informed decisions. Their expertise spans various domains, including industry analysis, customer segmentation, and product development, making them the backbone for strategic planning and growth initiatives.
The Value of Top Market Research Agencies
Market research agencies offer benefits to businesses aiming for growth and competitiveness. Firstly, they equip companies with an understanding of their target market, revealing consumer needs, preferences, and buying behaviors. This knowledge is vital for developing products or services that meet market demands and stand out from competitors.
These agencies provide intelligence on industry trends and shifts, helping businesses to stay ahead of the curve and adapt their strategies accordingly. By leveraging the most recent research methodologies and data analysis, market research agencies ensure that their clients receive accurate, actionable insights that drive strategic decision-making and foster innovation.
Choosing the right market research agency is a crucial step for businesses seeking to leverage market intelligence effectively. Factors to consider include the agency's expertise in the relevant industry, the range of services offered, and their methodological approach to research.
It's also essential to evaluate the agency's track record, client testimonials, and case studies to assess their ability to deliver meaningful insights. Compatibility with your business's culture and objectives, along with transparency in communication and reporting, are key to establishing a productive partnership. By selecting an agency that aligns with their specific needs and goals, you can be sure you receive tailored insights that contribute to your success.
TL;DR Top 12 Market Research Agencies, Consultants, Advisors, Services, & Consulting Firms
Alpha Apex Group: Alpha Apex Group leads the charge in market research, offering strategic insights and tailored solutions that empower businesses to confidently navigate market dynamics and drive innovation.
Attest: Streamlines consumer research across industries, offering rapid, actionable insights through an intuitive platform, emphasizing data quality and expert support.
Mintel: Provides comprehensive market intelligence and insights, leveraging global expertise to help businesses understand consumer behavior and navigate markets.
Kadence International: Delivers tailored market research and actionable insights with global expertise, valued for its flexible, client-centric approach.
GWI: Offers innovative consumer behavior insights through a user-friendly platform, catering to a variety of industries with globally relevant data.
Quantilope: Revolutionizes market research with an automated platform for fast, substantive consumer insights, blending quantitative and qualitative methods.
Alpha Apex Group, Leaders in Market Research Consulting.
Alpha Apex Group stands at the forefront of market research, distinguishing itself as a top-tier agency renowned for its comprehensive insights and strategic intelligence. With a deep commitment to unlocking the full potential of market data, Alpha Apex Group empowers businesses to navigate market dynamics confidently. Their expertise in analyzing trends, behaviors, and opportunities provides clients with a solid foundation for informed decision-making and strategic planning.
Leveraging cutting-edge technologies and methodologies, Alpha Apex Group delivers tailored market research solutions that cater to the unique needs and challenges of each client. Their approach goes beyond traditional data collection, encompassing in-depth analysis and actionable insights that drive growth and innovation.
Key Services:
Custom market research and analysis to uncover actionable insights
Competitive intelligence gathering and analysis
Consumer behavior and segmentation studies
Industry trend analysis and forecasting
Brand and product positioning evaluations
Market entry and expansion strategy support
Why work with Alpha Apex Group:
Partnering with Alpha Apex Group for market research consulting guarantees access to a team of experts dedicated to transforming complex data into strategic insights. Their personalized approach ensures that each client receives comprehensive, nuanced analyses that inform critical business decisions. With Alpha Apex Group, companies are not just responding to market trends; they are anticipating and shaping them, securing a competitive edge in their respective industries.
Attest simplifies consumer research, enabling businesses of various sizes to gain fast, reliable insights. Their platform offers an intuitive setup, expert-written survey templates, and a wide selection of pre-set audiences, ensuring a seamless experience from start to finish. The result is rapid, actionable data delivered in hours, not weeks, through an interactive results dashboard. This streamlined approach to gathering consumer insights empowers companies to make informed decisions quickly.
Attest operates across a range of industries, including beauty, fashion, fintech, food and beverage, media, sustainability, and technology. They serve a global market, with their services reaching over 125 million consumers in 58 countries. Attest is not just about collecting data; it emphasizes data quality and offers expert support to ensure the insights you receive are both accurate and actionable.
Industries:
Technology
Marketing Analytics
Market Research
Notable clients include:
Sainsbury's
Bloomberg
Shark Ninja
WorldRemit
JCDecaux
Walgreens Boots
SunOpta
Santander
Molson Coors
Unilever
Trustpilot
Key Services:
Brand Tracking
Consumer Profiling
Creative Testing
Market Analysis
New Product Development
Why work with Attest?
Attest stands out for its commitment to simplifying consumer research, making it accessible and actionable for businesses of all sizes. Their emphasis on data quality, combined with an intuitive platform and expert support, ensures that businesses can leverage consumer insights to drive decision-making and strategic direction efficiently.
Mintel stands at the forefront of market intelligence, delivering crucial insights that enable businesses to make faster and more informed decisions. With over 50 years of experience, Mintel specializes in providing comprehensive market research and intelligence solutions to consumer-focused businesses.
Their expertise spans across identifying consumer behavior trends, offering deep market analysis, and providing strategic recommendations to navigate complex markets.
Mintel is a global entity with offices in major cities worldwide, including London, Chicago, Shanghai, Tokyo, and more, reflecting its extensive international reach and capability to deliver localized insights.
Industries:
Food and beverage
Beauty and personal care
Financial Service
Key Services:
Global Consumer Trends Analysis
Market Intelligence Solutions
Competitive Intelligence
Why work with Mintel?
Mintel's dedication to innovation and quality in market research makes it a valuable partner for businesses looking to stay ahead of the curve. Their global presence and deep understanding of consumer markets offer unique insights that can drive strategic decisions and foster growth.
Kadence International is known for its extensive market research expertise, delivering insights that shape business strategies across a global landscape. Their work, spanning over three decades, is marked by an understanding of various sectors, enabling them to tailor research methodologies that meet specific business objectives.
This depth of experience is particularly valued by clients such as Arla Foods, Discovery Networks Asia Pacific, and Bloomberg, who commend Kadence for its insightful and actionable recommendations, consistent quality of output, and the flexibility to adapt to client needs.
Industries:
Advertising
Agriculture
Animal Health
Automotive
B2B
Consumer Goods
Ecommerce
Financial Services
Food and Beverage
Kids and Youth
Media
Technology
Telecommunications
Notable Clients:
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific
Key Services:
Customer and market understanding
New product development research
Brand and advertising research
Online and offline fieldwork services
Insight activation
Why work with Kadence International?
Choosing Kadence International as your research partner means aligning with a firm that boasts a global footprint and comprehensive expertise in both qualitative and quantitative methodologies. Their ability to deliver high-quality insights and foster strong collaborative relationships makes them a trusted partner for businesses looking to navigate the complexities of international markets.
Clients particularly value their proactive approach, ability to offer fresh perspectives, and the delivery of results that exceed expectations.
GWI is a leader in the consumer research industry, dedicated to providing valuable insights into consumer behavior with a blend of talented individuals including researchers, data analysts, and software engineers. Founded in 2009, GWI has expanded its reach and capabilities significantly, now operating with offices in London, New York, Prague, Athens, and Singapore.
The company prides itself on disrupting the traditional research industry by offering innovative data solutions through a user-friendly platform, making them a favorite among major agencies, media organizations, and brands worldwide.
Industries:
Agencies
Media
Sports
Gaming
Finance
Retail
Notable Clients:
Google
Twitter
Microsoft
Ogilvy
Snapchat
Spotify
Key Services:
Audience targeting and insights
Consumer tech research
Gaming and sports engagement analysis
Luxury consumer behavior
Travel and work trends
Zeitgeist and topical data insights
Why work with GWI?
GWI is known for their commitment to providing data that is both globally consistent and locally relevant, making it a crucial partner for businesses looking to understand and act upon consumer trends. With their platform, GWI offers fast and easy access to valuable insights, supporting strategic decision-making across a variety of industries.
Quantilope is an industry leader in consumer intelligence, offering a comprehensive platform that revolutionizes the way market research is conducted. By automating both quantitative and qualitative research methodologies, Quantilope delivers actionable insights and a deeper understanding of consumer behavior within an impressively short timeframe of 1 to 5 days.
Their platform stands out for its capability to simplify complex research tasks, providing results that blend speed with substance, supported by a team of certified research consultants. This approach ensures that users can navigate the research process effortlessly, unlocking insights without having to compromise between cost and quality.
Quantilope's platform includes innovative solutions such as Quant and inColor, which are AI-driven tools designed for research automation, offering features like automatic analysis, real-time data access, and advanced video research capabilities.
Their product suite is crafted to address various strategic needs, including category exploration, competitive landscape analysis, branding, consumer segmentation, and more, thereby catering to a wide range of industries and research requirements.
Notable Clients:
Danone
Pepsi
Nestlé
T-Mobile
Capri Sun
PBS
Key Services:
Insights Automation Platform
Advanced Quantitative and Qualitative Research Methodologies
Consumer Insights Teams Support
Market Research Solutions
Why work with Quantilope?
Quantilope can dramatically reduce the time and resources required for comprehensive market research. The platform empowers businesses to make informed, data-driven decisions rapidly, backed by the expertise of seasoned research consultants.
With its innovative technology, recognized by the Greenbook GRIT Report and Deloitte's Technology Fast 50 Award, Quantilope is positioned at the forefront of market research innovation, making it an ideal partner for businesses seeking to leverage consumer insights for strategic advantage.
7. Drive Research
Drive Research is a market research company that prides itself on customizing market research services to meet the unique business goals and objectives of its clients. This approach is centered around providing actionable solutions rather than merely data-heavy insights.
The company specializes in a wide array of market research services, including online surveys, focus groups, qualitative recruiting, intercept surveys, and more. Each service is designed to gather deep insights, with methodologies ranging from engaging focus group discussions to comprehensive feasibility studies and predictive analytics for various projects.
Key Services:
Online Surveys
Focus Groups
Qualitative Recruiting
Intercept Surveys
Voice of Customer (VoC) Surveys
Customer Satisfaction Surveys
PR Surveys
Phone Surveys
Employee Surveys
Online Reputation Management
Customer Experience (CX) Programs
User Experience (UX) Research
Mystery Shopping
Feasibility Studies
Why work with Drive Research?
Drive Research is dedicated to customizing research services to align perfectly with each client's specific needs. They employ an exclusive process that ensures the production of actionable solutions, helping clients to gather insights and to understand the practical implications of those insights for their business.
Whether you're looking for in-depth market analysis, customer feedback, or testing the feasibility of a new product or service, Drive Research provides a comprehensive suite of services to support informed decision-making.
8. Bellomy
Bellomy is a full-service market research company that prides itself on the seamless integration of people, solutions, and technology. Founded in 1976 and originally named Bellomy Research, Inc., the company has established itself in Winston-Salem, NC, and is recognized as an AMA Gold Report Top 50 firm.
At the core of Bellomy's services is a dedication to adding significant business value to market intelligence, continuously seeking opportunities for client growth and improvement. They serve a wide range of categories and industries, including energy, healthcare, financial services, consumer products, and retail, with a special focus on both B2C and B2B channels.
Their offerings are comprehensive, covering social research, customer experience, shopper insights, and brand renovation and innovation. Bellomy differentiates itself by its commitment to high security, ensuring client data protection through rigorous cybersecurity measures and compliance standards.
Industries:
Energy
Healthcare
Financial Services
Consumer Products
Retail
Notable Clients:
Entergy
Roku
Pepsico
Cotton
Givaudan
Advance Auto Parts
Samsung
Key Services:
Social Research
Customer Experience
Shopper Insights
Brand Renovation and Innovation
AI Analytics
Online Research Communities and Panels
Telephone Survey Services
Why Work with Bellomy?
Choose Bellomy for their ability to integrate technology, research, and strategy to provide actionable insights. Their dedication to security, innovative approach to market research, and comprehensive service offerings make them a valuable partner for businesses aiming to understand and connect with their target audience more effectively.
9. Geo Strategy Partners
Geo Strategy Partners is a comprehensive market research and strategy firm, specializing in serving clients across industrial and business-to-business (B2B) sectors.
Since its establishment in 1992, the firm has committed itself to assisting clients in recognizing and evaluating market opportunities, analyzing competitive landscapes, and crafting effective go-to-market strategies to foster growth and acceleration through mergers and acquisitions.
Industries:
Aerospace
Automotive
Building Materials & Products
Chemicals
Education
Financial Services/Insurance
Healthcare
IT/Software
Transportation
Key Services:
Market Opportunity Studies
Customer Satisfaction
Competitive Intelligence
Market Segmentation
Brand Perception
Voice of the Customer
Strategic Planning and Go-to-Market Strategy
Mergers & Acquisitions
Why Work with Geo Strategy Partners?
Geo Strategy Partners is recognized for its integration of market research and strategy development.
Unlike traditional firms that may draw a line between these disciplines, Geo Strategy Partners leverages its dual competencies to transform market insights into actionable, strategic directions. This capability sets them apart as the "go-to" firm for businesses aiming to innovate their go-to-market strategies, explore new market opportunities, and achieve sustainable, profitable growth.
10. Nielsen
Nielsen is a pioneer in audience measurement, data, and analytics, playing a pivotal role in sculpting the media landscape.
Founded in 1923 by Arthur C. Nielsen Sr. in Chicago, this company started with the ambition to offer marketers data that could gauge the effectiveness of their marketing and sales efforts. It's well-recognized for pioneering the Nielsen ratings, a system designed to measure the viewership of television, radio, and newspapers.
In 1950, Nielsen innovated by attaching recording devices to consumer televisions in the United States, marking a significant advancement in understanding audience size and preferences.
Nielsen offers insights that span consumer behavior, fast-moving consumer goods, and media, reaching more than 90% of the world's GDP and population. This vast network provides clients with comprehensive data on what people watch and buy, and how these behaviors intersect.
Key Services:
Audience Measurement across TV, radio, and digital platforms
Market Research and Analytics
Consumer Purchasing Measurement and Insights
Media Audience Measurement and Analytics
Why work with Nielsen?
Nielsen is known for its deep-rooted history and pioneering contributions to market research. Its expansive global presence and data collection capabilities across multiple media make it a valuable partner for understanding and leveraging consumer behavior insights.
Whether it's television ratings or consumer purchasing trends, Nielsen's analytical prowess ensures clients can navigate the complexities of the global market with confidence.
11. Dynata
Dynata, previously known as Survey Sampling International, is a prominent figure in digital data collection and survey research services. As a subsidiary headquartered in Plano, Texas, this company prides itself on being the world’s most comprehensive first-party data and insights platform.
Dynata’s services span various aspects, including survey programming, brand health tracking, data analysis, and more, catering to the needs of market research, media, advertising agencies, and consulting sectors.
Industries:
Technology
Automation
Data Collection
Data Visualization
Market Research
Key Services:
Online Sampling
Digital Data Collection
Survey Research Services
Brand Health Tracking
Data Analysis and Visualization
Audience and Campaign Activation
Why work with Dynata?
Dynata's prowess in harnessing the power of first-party data for insightful, intelligent decision-making is unparalleled. With a global footprint that spans 44 locations and a suite of products and solutions designed to address the dynamic needs of data-driven insights, Dynata stands as a beacon for quality and innovation in the realm of data collection and analysis.
12. Ready to Launch Research
Ready to Launch Research is a Los Angeles-based boutique market research consultancy. The team, consisting of healthcare specialists, technologists, and academically trained anthropologists, offers a blend of traditional and high-tech research strategies to provide actionable insights across various industries.
Their comprehensive services include focus groups, surveys, interviews, ethnography, and online communities, all designed to exceed client expectations and cater to the dynamic needs of today's market.
Industries:
Education
Beauty
Healthcare and Pharmaceutical
Alcohol, Tobacco, and Cannabis
Food and Beverage
Travel and Tourism
Non-Profit or NGO
Pet
Consumer Electronics
Gaming
Key Services:
Quantitative and Qualitative Market Research
Market Research on a Budget
Focus Group Moderation and Facilitation
In-depth Interviews (IDI) and Telephone Depth Interviews (TDI)
Ethnography
Market Research Online Communities (MROC)
Creative Testing
Online Discussions and Bulletin Boards
Surveys
Shop Along
Home Use Test (HUT)
Market Intelligence Reports (MIR)
Social Listening
Why work with Ready to Launch Research?
The firm is known for its commitment to success, innovation, integrity, and excellence in quality. With a foundation in anthropology and a keen understanding of social sciences, the team offers hybrid solutions that address complex research needs across a spectrum of industries, from pharmaceuticals to the gaming industry.
Key Factors to Consider When Choosing a Market Research Agency
Expertise and Specialization: Look for agencies that specialize in your industry or have a broad range of expertise that can be applied to your specific needs.
Methodologies and Tools: Assess the variety and relevance of methodologies and tools the agency uses for data collection, analysis, and reporting.
Customization and Scalability: Ensure the agency can tailor their services to your business size, scope, and market research goals.
Client References and Case Studies: Request and review references and case studies to evaluate the agency’s track record of success and client satisfaction.
Cost and Value Proposition: Compare cost against the depth and breadth of services offered to determine the agency's value proposition for your investment.
Data Security and Confidentiality: Confirm the agency's commitments and practices around data security and the confidentiality of your research findings.
What Market Research Agency Will You Choose?
Selecting the right market research agency is crucial for gaining insights that drive strategic decisions and foster business growth. With the wide variety of agencies available, each offering unique services and expertise, your choice should align with your specific needs, budget, and strategic goals.
Take the time to evaluate potential agencies based on the key factors listed above. A thoughtful and well-informed selection process will ensure that you partner with an agency capable of providing valuable insights that are critical for your business’s success.
