Performance marketing is a results-driven advertising strategy. That’s why, in many cases, performance advertisers prefer to pay only when specific actions like clicks or conversions happen.
They focus more on sales than on awareness.
For them, it's all about the results.
In 2024, 80% of marketers put some of their ad budgets into search, social, display, and remarketing ads.
But here's the kicker: the success of these efforts really depends on picking the right way to track and credit sales or conversions.
If you can't measure the impact of each ad or campaign properly, doubling down on what's actually working is pretty tough.
This article will explore how choosing the right attribution model can make or break your marketing strategy.
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