Efficiency: Streamlining operations and enhancing campaign management.
Personalization: Creating tailored customer experiences at scale.
Performance: Improving campaign outcomes through advanced data analytics.
The importance of AI in staying competitive is clear as it becomes a core element of modern marketing strategies, with widespread usage in everything from customer segmentation to predictive analytics.
Continue reading to discover how AI can skyrocket your performance marketing strategy and drive better results in 2024.
TikTok is rapidly becoming a prime destination for affiliate marketing, fueled by its immense user growth. The platform excels in fostering high engagement and conversion rates through its unique, viral content dynamics. Affiliate marketers can harness these attributes to significantly enhance sales, tapping into TikTok’s robust ecosystem.
Here's the TL;DR on how you can start:
Capitalize on Engagement: Leverage TikTok’s interactive format to maintain high viewer interest.
Maximize Conversions: Utilize the platform's viral nature to increase product visibility.
Boost Sales: Employ strategic content and collaborations to drive sales effectively.
Keep reading to discover exactly how you can use these strategies to skyrocket your affiliate marketing efforts on TikTok.
Ukuleles are more than just instruments; they are an embodiment of culture, craftsmanship, and creativity.
From the sunlit shores of Hawaii to concert halls around the world, custom-made ukuleles reflect the unique artistry of their creators and offer a personalized touch to any musician's collection.
In this article we walk you through everything you need to know about ordering a custom ukulele and provide a comprehensive list of brands and companies offering custom made ukulele builds.
Effective marketing is crucial to attract and retain investors in the world of hedge funds. Leveraging third-party marketing companies, organizations, agencies, and services can provide hedge funds with the expertise and resources needed to stand out in a crowded market.
1,258 new connections in 3 months 1,777 new connections in 4 months 2,852 new connections in 6 months
Those are real numbers from many of the campaigns we have run for our clients at Lead Cookie.
Those are thousands of new connections that will now see their content in their newsfeed, and we have set up funnels to drive many of those new connections to email list subscriptions.
But how do you do it? How do you actually grow your audience on Linkedin? And how do you drive those people to sign up for your email list?
In this post, I will give you the exact frameworks and scripts we use to do this for our clients at Lead Cookie.
When I come across many agencies or consultants, they are stuck in this constant idea of “Do I niche down?”
If you are asking yourself that question, then chances are the answer is Yes.
But that doesn’t mean that it’s easy. Finding an offer and value proposition that resonates with the market can be a challenge.
Yet I have built a framework for building and testing value propositions at a rapid pace that I have used over and over for different clients and situations in the past.
In this article, I am going to share that framework with you and specific examples of value propositions that I have tested with this framework. I have both examples of failures and successes so you can see what worked and what didn’t.
It’s extremely common that agencies or consultants come to me sharing how their marketing simply isn’t working. They blame it on the tactics and seem to think that everyone who is teaching them tactics is a scam.
They try cold email… and fail. They try Facebook ads… and fail. They try content marketing… and fail. They keep trying new things… and failing.
When your marketing is not producing results, there are 3 foundational elements that can be wrong with it. These are called the “Three M’s”.
In this article, I am going to share those Three M’s with you and give concrete examples of how to think about each one.
Many customers who come to Lead Cookie only have experience closing inbound leads and referrals. Most have never run a cold email campaign, cold calling or Linkedin outreach campaign.
How you handle an inbound lead vs an outbound lead is different in two fundamental ways.
Trust
Buying cycle
My goal with this article is to dive into those differences and help improve your closing rate from outbound leads.
There is a trend that I see time and time again in nearly all of the agencies and consultants that I work with.
They often get leads in some form or another.
But, they struggle to nurture and close those leads…
The reason?
They have no habit built to nurture and close those deals.
In this article, I am going to share with you a super simple weekly nurture habit that takes 30 minutes each week. This habit will help you nurture more customers through to a close.
Finding new clients and better clients is the ongoing challenge of almost any agency or consulting practice.
In this post, I outline 20 different tactics that I have seen agencies and freelancers use to win new clients for their business. These tactics are all real-world examples that I have learned from hands-on experience or interviewing agency owners on my podcast.
About six months ago, an agency owner told me about this interesting Linkedin tactic that he used to win one of their best clients.
At first, I was skeptical on if the approach would actually work. So before recommending it to any of my clients or readers, I decided to give it a shot myself.
After 6 months, I can now cite closing more than $10,000 worth of consulting business from this passive tactic. And as I write this, I am in negotiations with one of my biggest clients to date which could take that closed number to $60k or more.
All of that revenue came from a simple lead generation tactic on Linkedin.
“Starting a podcast sounds great, but it just seems like a ton of work.”
That is what nearly all of my clients say to me when I propose the idea of launching their own podcast.
Yet when I bring up the idea of starting a podcast to others, they have a built in belief that creating and running a podcast is going to take at on of time and energy.
The truth is, that is not the case.
In this post I share my entire workflow on streamlining my podcast process.
When most people go to a conference or networking event, they tend to just show up and hope for the best.
Maybe they will bump into someone worthwhile at the bar. Or perhaps one of the random people they approach to network with will be a potential customer.
Due to the nature of live events and the connections that can arise of meeting someone in person, these events still can often yield results when those lucky connections do arise.
But, relying on luck to bump into a worthwhile connection is not really the best approach. Instead, you can 10x the results you get from your next conference or live event by planning ahead and doing outreach before the event.
In this post, I am going to share with you a simple 5 step process for maximizing the results you get from your next event.
