Articles

The beauty industry reinvents itself every month. New trends, new products, new creators. It’s noisy out there. 

If your brand doesn’t have a clear strategy, you’re not just falling behind; you’re invisible.

Here’s the reality: the global beauty and personal care market is projected to grow from $582.15 billion in 2025 to $818.42 billion by 2033. That means more players. More competition. And more pressure to make your brand matter.

Whether you’re a beauty marketer, an indie label or a legacy brand looking to reenergize, this guide breaks down some beauty marketing strategies that drive results. All backed by real-world examples, platforms you can use, and the data that proves they work.

Let’s get into it.

The global wellness economy reached $6.3 trillion in 2023, accounting for over 6% of global GDP, and is projected to grow to nearly $9.0 trillion by 2028.

This surge reflects a significant shift in consumer behavior, with 82% of U.S. consumers now consider wellness a top or important priority.

The problem is that you need to attract those customers. We’re here to help.

Understanding user behavior is an important part of effective digital marketing. Analyzing online activities helps you understand behaviors and preferences. And then, you can transform more visitors into customers. This approach enhances customer satisfaction, too, because you create content that fits their needs. As such, you can scale conversion rates while decreasing CPAs. In fact, more than one in three marketing leaders cite conversion rates as a top KPI that they prioritize tracking.

Maximizing ROI for international marketing events is more important than ever. The stakes are high, and every decision counts.

Post-pandemic, expectations have shifted. Attendees demand seamless digital integration and more value-driven experiences.

In this article, you'll learn five key strategies to boost your event ROI in 2025:

• How to plan effectively with a focus on sustainability and tech

• Engagement tools that drive interaction

• Smart ways to capture and analyze data

• Budgeting tips for tighter control

• Post-event follow-up for lasting impact

Creating a marketing plan feels like an uphill battle. Most articles give you theory and buzzwords but lack actionable steps.

You need a comprehensive marketing plan that works in the real world.

This article is different.

We’ll create a fictional company, build an effective marketing plan from scratch, and even show you how to beat a brand like Oreo.

You’ll see every part of the process — from defining your target market to setting SMART marketing goals.

We’ll map out marketing objectives, explore marketing channels, and assign a marketing budget.

By the end, you’ll have a clear path to hit your marketing goals and grow your customer base.

Building an omnichannel marketing strategy isn’t easy.

There are too many sources outlining the process theoretically and not enough practical examples.

Let’s fix that.

We’ll walk you through a hands-on approach to create seamless experiences for customers.

And we’ll aim high—let’s say we’re competing with Nike’s omnichannel approach.

Together, we’ll build a system that integrates mobile apps, email marketing, and social media platforms to deliver a consistent experience.

By the end, you’ll know how to create an effective omnichannel strategy that drives customer loyalty and keeps your team focused on results.

Did you know that TikTok has over 1.5 billion monthly active users as of 2023, with projections to reach 1.8 billion by the end of 2024?

The platform's unique, viral content dynamics foster high engagement rates, with an average of 2.65% by follower count, surpassing other social media platforms.

Affiliate marketers can harness these attributes to significantly enhance sales, tapping into TikTok’s robust ecosystem. 

Here's the TL;DR on how you can start:

• Capitalize on Engagement: Leverage TikTok’s interactive format to maintain high viewer interest.

• Maximize Conversions: Utilize the platform's viral nature to increase product visibility.

• Boost Sales: Employ strategic content and collaborations to drive sales effectively.

Keep reading to discover exactly how you can use these strategies to skyrocket your affiliate marketing efforts on TikTok.