Did you know that over 80% of businesses utilize at least one SaaS application in their operations? But you need effective SaaS marketing strategies to ensure those businesses pick you. The thing is, marketing a SaaS product presents distinct challenges. Unlike traditional software, SaaS solutions demand continuous engagement throughout the entire customer journey. This includes the onboarding process, user experience, and customer retention efforts. You’re on the right page to solve those issues.
Read MoreUnderstanding user behavior is an important part of effective digital marketing. Analyzing online activities helps you understand behaviors and preferences. And then, you can transform more visitors into customers. This approach enhances customer satisfaction, too, because you create content that fits their needs. As such, you can scale conversion rates while decreasing CPAs. In fact, more than one in three marketing leaders cite conversion rates as a top KPI that they prioritize tracking.
Read MoreMaximizing ROI for international marketing events is more important than ever. The stakes are high, and every decision counts.
Post-pandemic, expectations have shifted. Attendees demand seamless digital integration and more value-driven experiences.
In this article, you'll learn five key strategies to boost your event ROI in 2025:
How to plan effectively with a focus on sustainability and tech
Engagement tools that drive interaction
Smart ways to capture and analyze data
Budgeting tips for tighter control
Post-event follow-up for lasting impact
Creating a marketing plan feels like an uphill battle. Most articles give you theory and buzzwords but lack actionable steps.
You need a comprehensive marketing plan that works in the real world.
This article is different.
We’ll create a fictional company, build an effective marketing plan from scratch, and even show you how to beat a brand like Oreo.
You’ll see every part of the process — from defining your target market to setting SMART marketing goals.
We’ll map out marketing objectives, explore marketing channels, and assign a marketing budget.
By the end, you’ll have a clear path to hit your marketing goals and grow your customer base.
Read MoreBuilding an omnichannel marketing strategy isn’t easy.
There are too many sources outlining the process theoretically and not enough practical examples.
Let’s fix that.
We’ll walk you through a hands-on approach to create seamless experiences for customers.
And we’ll aim high—let’s say we’re competing with Nike’s omnichannel approach.
Together, we’ll build a system that integrates mobile apps, email marketing, and social media platforms to deliver a consistent experience.
By the end, you’ll know how to create an effective omnichannel strategy that drives customer loyalty and keeps your team focused on results.
Read MoreProgrammatic advertising has transformed how brands connect with audiences, evolving from rudimentary automated buying to a sophisticated ecosystem that optimizes ad spending through real-time bidding and machine learning.
Its significance in the digital context continues to surge, with projections indicating a rise to $2772.7 billion by 2028.
As we approach 2025, the market is being shaped by several trends:
AI-driven optimization
Contextual targeting
Cross-channel attribution
Emerging formats
Privacy-First advertising
Blockchain integration
Immersive experiences
Keep reading to dive deeper into each trend and leverage the opportunities they bring.
Read MoreAI's transformative impact on marketing includes:
Efficiency: Streamlining operations and enhancing campaign management.
Personalization: Creating tailored customer experiences at scale.
Performance: Improving campaign outcomes through advanced data analytics.
The importance of AI in staying competitive is clear as it becomes a core element of modern marketing strategies, with widespread usage in everything from customer segmentation to predictive analytics.
Continue reading to discover how AI can skyrocket your performance marketing strategy and drive better results in 2024.
Read MoreAccording to a survey by Cision, marketers allocate approximately 25% of their digital marketing budgets to paid media and 24% to earned media, highlighting the importance of both strategies in a balanced marketing approach.
Knowing when to use paid media versus earned media – or paid media and earned media – can help you orient your marketing efforts toward more ROI.
You just have to go about things strategically.
Both play important roles in building brand awareness and driving customer engagement, but they serve different purposes and operate in unique ways.
Paid media can provide immediate visibility and traffic, while earned media builds long-term trust and credibility.
Understanding how these two approaches differ—and when to use each—can help you make better decisions and optimize your marketing efforts.
Let’s break down the key distinctions, benefits, and ideal use cases for each.
Read MoreDid you know that TikTok has over 1.5 billion monthly active users as of 2023, with projections to reach 1.8 billion by the end of 2024?
The platform's unique, viral content dynamics foster high engagement rates, with an average of 2.65% by follower count, surpassing other social media platforms.
Affiliate marketers can harness these attributes to significantly enhance sales, tapping into TikTok’s robust ecosystem.
Here's the TL;DR on how you can start:
Capitalize on Engagement: Leverage TikTok’s interactive format to maintain high viewer interest.
Maximize Conversions: Utilize the platform's viral nature to increase product visibility.
Boost Sales: Employ strategic content and collaborations to drive sales effectively.
Keep reading to discover exactly how you can use these strategies to skyrocket your affiliate marketing efforts on TikTok.
Read MoreUkuleles are more than just instruments; they are an embodiment of culture, craftsmanship, and creativity.
From the sunlit shores of Hawaii to concert halls around the world, custom-made ukuleles reflect the unique artistry of their creators and offer a personalized touch to any musician's collection.
In this article we walk you through everything you need to know about ordering a custom ukulele and provide a comprehensive list of brands and companies offering custom made ukulele builds.
Read More1,258 new connections in 3 months
1,777 new connections in 4 months
2,852 new connections in 6 months
Those are real numbers from many of the campaigns we have run for our clients at Lead Cookie.
Those are thousands of new connections that will now see their content in their newsfeed, and we have set up funnels to drive many of those new connections to email list subscriptions.
But how do you do it?
How do you actually grow your audience on Linkedin?
And how do you drive those people to sign up for your email list?
In this post, I will give you the exact frameworks and scripts we use to do this for our clients at Lead Cookie.
Read MoreSince starting up Lead Cookie I have had multiple people tell me “This is such a brilliant idea for a business.”
I always laugh because I have to tell them, “I didn’t think up any of this. I literally stole the concepts from others.”
No joke, almost everything about Lead Cookie is stolen.
But the truth is, that is why this business has succeeded while almost every business I have had before has failed.
In this article, I am going to share what I mean by the “stolen ideas” and give you a framework on how you can steal effectively and ethically.
Read MoreWhen I come across many agencies or consultants, they are stuck in this constant idea of “Do I niche down?”
If you are asking yourself that question, then chances are the answer is Yes.
But that doesn’t mean that it’s easy. Finding an offer and value proposition that resonates with the market can be a challenge.
Yet I have built a framework for building and testing value propositions at a rapid pace that I have used over and over for different clients and situations in the past.
In this article, I am going to share that framework with you and specific examples of value propositions that I have tested with this framework. I have both examples of failures and successes so you can see what worked and what didn’t.
Read MoreIt’s extremely common that agencies or consultants come to me sharing how their marketing simply isn’t working. They blame it on the tactics and seem to think that everyone who is teaching them tactics is a scam.
They try cold email… and fail.
They try Facebook ads… and fail.
They try content marketing… and fail.
They keep trying new things… and failing.
When your marketing is not producing results, there are 3 foundational elements that can be wrong with it. These are called the “Three M’s”.
In this article, I am going to share those Three M’s with you and give concrete examples of how to think about each one.
Read MoreMany customers who come to Lead Cookie only have experience closing inbound leads and referrals. Most have never run a cold email campaign, cold calling or Linkedin outreach campaign.
How you handle an inbound lead vs an outbound lead is different in two fundamental ways.
- Trust
- Buying cycle
My goal with this article is to dive into those differences and help improve your closing rate from outbound leads.
Read MoreThere is a trend that I see time and time again in nearly all of the agencies and consultants that I work with.
They often get leads in some form or another.
But, they struggle to nurture and close those leads…
The reason?
They have no habit built to nurture and close those deals.
In this article, I am going to share with you a super simple weekly nurture habit that takes 30 minutes each week. This habit will help you nurture more customers through to a close.
Read MoreFinding new clients and better clients is the ongoing challenge of almost any agency or consulting practice.
In this post, I outline 20 different tactics that I have seen agencies and freelancers use to win new clients for their business. These tactics are all real-world examples that I have learned from hands-on experience or interviewing agency owners on my podcast.
Read MoreAbout six months ago, an agency owner told me about this interesting Linkedin tactic that he used to win one of their best clients.
At first, I was skeptical on if the approach would actually work. So before recommending it to any of my clients or readers, I decided to give it a shot myself.
After 6 months, I can now cite closing more than $10,000 worth of consulting business from this passive tactic. And as I write this, I am in negotiations with one of my biggest clients to date which could take that closed number to $60k or more.
All of that revenue came from a simple lead generation tactic on Linkedin.
Read More“Starting a podcast sounds great, but it just seems like a ton of work.”
That is what nearly all of my clients say to me when I propose the idea of launching their own podcast.
Yet when I bring up the idea of starting a podcast to others, they have a built in belief that creating and running a podcast is going to take at on of time and energy.
The truth is, that is not the case.
In this post I share my entire workflow on streamlining my podcast process.
Read More