The art of following up with warm leads

The art of following up with warm leads

“We spoke on Friday, but I didn’t want to feel too needy so I am waiting until Wednesday to email them back.”

I have heard some variation of this statement time and time again from my clients.

They get a warm lead and hop on that initial call.
But then after the call, they are afraid to reach out too often.

Out of a fear of “annoying” their client, they wait and wait to follow up, often giving a 2-week gap between communications.

This is a HUGE mistake!

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