The difference between inbound and outbound leads

The difference between inbound and outbound leads

Many customers who come to Lead Cookie only have experience closing inbound leads and referrals. Most have never run a cold email campaign, cold calling or Linkedin outreach campaign. 

How you handle an inbound lead vs an outbound lead is different in two fundamental ways.

  • Trust
  • Buying cycle 

My goal with this article is to dive into those differences and help improve your closing rate from outbound leads. 

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The weekly sales habit essential to nurturing & closing more deals

The weekly sales habit essential to nurturing & closing more deals

There is a trend that I see time and time again in nearly all of the agencies and consultants that I work with.

They often get leads in some form or another.

But, they struggle to nurture and close those leads…

The reason? 

They have no habit built to nurture and close those deals.

In this article, I am going to share with you a super simple weekly nurture habit that takes 30 minutes each week. This habit will help you nurture more customers through to a close.

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The art of following up with warm leads

The art of following up with warm leads

“We spoke on Friday, but I didn’t want to feel too needy so I am waiting until Wednesday to email them back.”

I have heard some variation of this statement time and time again from my clients.

They get a warm lead and hop on that initial call.
But then after the call, they are afraid to reach out too often.

Out of a fear of “annoying” their client, they wait and wait to follow up, often giving a 2-week gap between communications.

This is a HUGE mistake!

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SPIN Selling Summary for agencies and consultants

SPIN Selling Summary for agencies and consultants

THUMP!

That is the sound of my palm hitting my forehead as I listen in on one of my client’s sales calls.

They just got the opportunity to hop on the call with the VP of Marketing at a rapidly-growing company.
It’s a perfect client and a perfect fit for their service.

Yet I sit here in horror as they are botching the call.
The worst part is that they don’t even know they are botching it…

Most agency owners and consultants don’t have any sort of structure or format for their sales calls.

They just show up, have a conversation and hope it turns into a sale.

In this post, I am going to share with you a framework that you can use for your sales conversations.

This will help increase your close rate and improve the dynamic you have with your customers.

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