Sales are harder than ever in 2025. Buyers are more informed, and competition is fierce.
A recent report shows that only 47% of sales reps consistently hit their quotas.
If you're not learning from the best, you're falling behind.
You need better strategies, sharper messaging, and real-time insights.
Here are the top 10 sales influencers worth following in 2025.
Keep reading to find the voices shaping the future of sales.
Read MoreBuilding an A+ sales team starts with a clear plan and disciplined execution. You can’t afford to make a bad hire in a competitive market, so your hiring process needs to be built to attract sales talent, not just fill job vacancies.
The difference between business success and missed targets often lies in the recruitment process, and succeess here requires a repeatable sales hiring strategy, not guesswork.
This guide breaks down how to recruit, evaluate, and retain high-performing team members.
Let’s build a team that actually hits the numbers.
Read MoreRevenue goals don’t hit themselves. If your sales growth is flat or unpredictable, the missing piece usually isn’t more reps: it’s leadership.
The Vice President of Sales (VP of Sales) is the person responsible for building your entire revenue operation. They bring structure to the sales process, clarity to performance metrics, and alignment across departments.
And the numbers back it up: 65% of companies that outperformed their revenue targets and 57% of those that simply met them had dedicated sales enablement teams in place. That kind of enablement starts with strong sales leadership
For business owners, it’s one of the most high-impact roles in the company, and one of the easiest to get wrong.
Let’s break down the basics of a top-performing VP of Sales: the role, the impact, and how hiring the right one can unlock sustainable growth across your organization.
Read MoreMany customers who come to Lead Cookie only have experience closing inbound leads and referrals. Most have never run a cold email campaign, cold calling or Linkedin outreach campaign.
How you handle an inbound lead vs an outbound lead is different in two fundamental ways.
My goal with this article is to dive into those differences and help improve your closing rate from outbound leads.
Read MoreThere is a trend that I see time and time again in nearly all of the agencies and consultants that I work with.
They often get leads in some form or another.
But, they struggle to nurture and close those leads…
The reason?
They have no habit built to nurture and close those deals.
In this article, I am going to share with you a super simple weekly nurture habit that takes 30 minutes each week. This habit will help you nurture more customers through to a close.
Read More“We spoke on Friday, but I didn’t want to feel too needy so I am waiting until Wednesday to email them back.”
I have heard some variation of this statement time and time again from my clients.
They get a warm lead and hop on that initial call.
But then after the call, they are afraid to reach out too often.
Out of a fear of “annoying” their client, they wait and wait to follow up, often giving a 2-week gap between communications.
This is a HUGE mistake!
Read MoreTHUMP!
That is the sound of my palm hitting my forehead as I listen in on one of my client’s sales calls.
They just got the opportunity to hop on the call with the VP of Marketing at a rapidly-growing company.
It’s a perfect client and a perfect fit for their service.
Yet I sit here in horror as they are botching the call.
The worst part is that they don’t even know they are botching it…
Most agency owners and consultants don’t have any sort of structure or format for their sales calls.
They just show up, have a conversation and hope it turns into a sale.
In this post, I am going to share with you a framework that you can use for your sales conversations.
This will help increase your close rate and improve the dynamic you have with your customers.
Read More
